What evidence can you share that demonstrates the impact of the engagement?
Two of the things we focus on is usability and conversions. I have a page of testimonials from clients, highlighting their ability to attract and convert their ideal clients. Many clients have shared with me that their practices are burgeoning and that they find high-quality customers from their websites.
The whole notion of creating a branded website is that we don’t just take any client that happens by our doorway; we create websites that are designed to attract the ideal client, based on a set of criteria, and on really understanding the problem we’re trying to solve.
How did Creative Dezine Solutions perform from a project management standpoint?
We use Basecamp for communication and we’re in contact all the time. I’m based in California, so we have a day-to-night time difference, but Anshul makes himself available, either during his mornings or his nights.
Project management is not my thing, and it’s been hard for me to hire qualified people in this area. I decided to let Anshul take over and it was a dream.
What did you find most impressive about them?
They never say no; they will always figure out a way to make something work, and he’ll give me a couple of options. Anshul is a genuinely warm-hearted person and he really cares. He goes the extra mile and my clients just adore him.
I’m moving in a different direction professionally, but I’m keeping my company around because of the work they did, and because of the pleasure working with them was.
Are there any areas they could improve?
Sometimes they'll do something despite there being a piece that I haven’t given them yet, that they don't completely understand, in an effort to be efficient. We then have to look at it and possibly tweak it a bit.
After we build a site, if the client wants any revisions or iterations, I have Anshul work with them directly and I don’t take a piece of that pie. He’ll sometimes do it without telling them what it’s going to cost, so I think he undervalues himself, which is something I’ve coached him on.
Do you have any advice for future clients of theirs?
I’ve been able to develop a design language. I would recommend that clients give them an enormous amount of creative latitude; they should mention what they want. They can help create a design brief if needed, creating a design that speaks to the target demographic and their problem.
They can take on a sizeable amount of work at one time and still meet deadlines. In my opinion, Anshul is a good-hearted man, and I think he’s really trustworthy, especially with people overseas.