What evidence can you share that demonstrates the impact of the engagement?
Unfortunately, I've taken more of a seat in another part of the business so I can't give any real visibility on that.
How did CreateApe perform from a project management standpoint?
I refer them and work with them again and again because they’re just so responsive. If we have an immediate need, they’re on it quickly. Time management and resource allocation are essential to getting the job done in the businesses I run, and their company absolutely adheres to that model. I’ve never once had an issue with them being, resourceful, mindful, or delaying a timeline.
We usually communicate over phone, email, or some version of Webex. Even though they’re remote, it’s never been an issue or a challenge. It feels like they’re right next door. When the founder is in town, he’ll always make an effort to have a face to face meeting. If we say we need to see them face to face, they’ve never once said no. He's a “contractor,” but he's become a part of the team; their whole team is part of our team.
What did you find most impressive about them?
The founder has a tremendous mind and I’ve referred him to the presidents, CEOs and VPs of many other companies who’re looking for somebody who can really understand their vision and build assets that promote that vision. He’s also is constantly aware of the end-game, whether that’s monetization, through-rates, or user response. He’ll think of what we’re trying to achieve and then come back with three or four different solutions to make that happen.
We can give them a skeleton model and they come back with an incredible representation of what we’re seeking. That’s exactly what he did for both our website and our landing pages. Another reason I like to work with them is because I know that I’m never going to be an afterthought. They’re always proactive and communicative.
They're on it in terms of technology, customer support, and innovation. They’re always being mindful of how everyone is mobile today. They think about how the user is going to experience a mobile application versus a desktop.
Are there any areas they could improve?
I hate to say this, but I wouldn't be the person to ask that question to. I think they're stellar.
Any advice for potential customers?
I would say that the more you give them, the better output they'll give you. The more that you're able to articulate your vision, your audience, and what you want from a marketing perspective, the more success you'll have with them.