What was the scope of their involvement?
One website that CreateApe helped us with is a direct channel for current patients with specific prescription needs. They helped us with the vertical that had specific use cases and a lot of complexity. They built the workflow and UX for prescriptions and medical devices.
The second website they built is a service that we’re doing in partnership with other vendors in the medical services space. We’re creating a holistic service surrounding sleep diagnosis. The site allows people who have issues sleeping to see if they need to be diagnosed for a continuous positive airway pressure (CPAP) machine. Users can do a video screening with a medical physician from the convenience of their home. CreateApe created a UI that marries all of these services to make it seamless to the end customer.
The third website is a retail environment for anyone that needs medical devices or equipment to convalesce at home. This site has a broad catalog of 5,000–10,000 potential products. The site makes these products available to anyone.
CreateApe also helped us develop the overall branding, creating logos and designs. In addition, they developed the UX. They focused on how the end customer arrives at the site, what they see when they first get there, and then how the experience plays out all the way through the transaction.
What is the team composition?
We primarily interact with four individuals. Alesandro (founder, CreateApe) is our overall lead and UX expert. We also worked with a lead designer; a project manager who oversaw the timeline and the budget; and a frontend developer who made sure that the development files worked for our backend developer and our integration partner.
How did you come to work with CreateApe?
We were referred to them by another company that worked with them in the past. We needed a team that was extremely nimble, flexible, and had a rapid turnaround time. CreateApe could be available outside of regular business hours to work with our vendors in Eastern Europe. They also have expertise in UX, which was very important.
How much have you invested with them?
We’ve spent about $100,000 across the three different sites.
What is the status of this engagement?
We started working together in March 2018 and the engagement in ongoing. They've delivered all of the creative, designs, and files. Currently, they're working with our development and implementation teams. They're continuing to support user acceptance testing, design validation, and QA.