What evidence can you share that demonstrates the impact of the engagement?
Our infection control COVID-19 campaigns have led to a massive increase in click-through rates, lead generation, and conversions, and we have a good cost per click. We can attribute this to CreateApe’s work on landing page design.
In terms of analysis, our previous agency didn’t give us any technical SEO audits, while CreateApe’s provided that information since we started working with them. We’re getting one step further now, looking at website traffic and how we can increase conversions across the board.
We’re using Hotjar, which can interpret user session recordings and heatmaps. That was a recommendation from CreateApe, and I’d already seen success with it at my previous company. These analytics are going to allow us to pivot and move the needle, especially in uncertain times like these. In working with CreateApe, I’ve realized that they’re providing that needed feedback and granularity.
I’ve gotten some great recommendations from them, such as also using UsabilityHub to get some market research behind it, A/B testing, email campaigns, and so on. They’ve worked with customers in the past that have done that.
How did CreateApe perform from a project management standpoint?
Our dedicated project manager goes above and beyond. If I want something, it’s there within a short period of time. Whether it be a security concern, an issue with the WordPress site, or we have a newsletter that needs to go out, they’re on top of things.
Because of the nature of our business, our content is cyclical and seasonal, and we have updates that need to happen all the time. Everything they did was crucial for us, and we appreciate having a dedicated, hands-on team. They don’t look at us as just a number, doesn’t wait for months to give us a report, and doesn’t put us in a sprint and say that someone will get back to us.
We have weekly status meetings and monthly follow-up meetings, and our executive team is also kept into the loop. Everyone is working together toward a common goal. CreateApe is like an extension of our marketing department, and that’s why we’ll continue working with them.
I can pick up the phone or send them an email at any time to ask for an update. I love their responsiveness and quick turnaround time, especially for an agency based in southern California. We get great value in terms of bang for buck. What’s also good about it is how they structure the information. They put together wireframes and create staging sites. It’s always about keeping us informed and updated.
What did you find most impressive about them?
It’s the level of personalization. I went from being in the most junior position when I started, to being the CMO of a company with a $100 million marketing budget. I’ve seen it all, and there are a lot of companies out there that set certain expectation levels according to what their background has been, but that just treat the client as a number.
If I pick up the phone to speak to their CEO, or if I have to get their project manager on a Zoom call, they’ll drop things for me. Also, by having a dedicated team, they’re able to streamline who takes care of design, coding, and development. CreateApe never dropped the ball—they understand our nuances, the role-players involved, and how to get information through.
More importantly, if there’s an issue, there’s quantifiable data involved. More than just getting traffic onto a website, we need to get conversions from it. I’m excited about what we’re going to see from the website when it’s completed, as well as from other projects with CreateApe moving forward.
Are there any areas they could improve?
I’m a satisfied client, in more ways than one. I can’t find any issue or concern with their service. They always go above and beyond, and always deliver quality work. They keep within what they have to deliver, but also try to go above and beyond. CreateApe is a good agency to work with, and they’ll always give good value and personalized service. More importantly, they offer dedicated teams, so there’s no dropping the ball or lag times.
There can be a lot of moving parts to a business, and they know how to address that. Also, they know healthcare, fashion, B2B, B2C, e-commerce, and so on. Even if they haven’t had experience in a specific area, they’re willing to put in the necessary work and understand the client’s objectives. There are dime-a-dozen agencies out there, and many that claim to have great work capabilities, but a lot of them are one-man-bands. I will continue working with CreateApe, and even carry them over to different roles.
Do you have any advice for future clients of theirs?
Clients should give them a proper briefing and get CreateApe involved with their business from the outset. We can expect a level of granularity from them, but the client should make sure they outline everything that’s key. What I like about CreateApe is that they’ll quote accordingly if something’s not covered in our retainer, telling us how many hours and resources it’ll take. Once they know exactly what the requirements are, CreateApe will address all the goals and objectives. Even if they come short, they’ll look at it again and go above and beyond. I believe that a company should come with the mindset of under-promising and overdelivering, rather than the opposite.