Create By Influence
When you are aiming for long-term growth you need a marketing team with unique expertise that will help you convert leads into customers, retain your existing customer base, and improve sales and revenue.
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Pacific Tax pros, G Buys Philly, Joshua Pireda, Prestige Tree Services, Greens Enterprises, Mora Salon
Tax Preparation and Financial Services Facebook Ads & Google PPC Case Study
CBI took on an aggressive marketing approach to help accelerate a profitable tax season for this tax professional in Pasadena, CA. Mike Steverson, CEO of Pacific Tax Pros found it in his best interest to invest in a marketing strategy with the intent of doubling or tripling the amount of revenue his firm produced last year.
As marketing professionals, we took the time to consult with Mike and educate him on the key points to successfully launching a successful digital marketing campaign. He was very diligent on the tasks we provided him as he was able to create his own video content based on the methods we advised him to follow.
Mike’s ad spend budget for 4 months totaled out to $3,734.00. In addition to his referrals and regular yearly clients, he acquired 80 new clients ($46.68 Cost Per Acquisition) from his digital marketing strategy with CBI. These results were generated between a mix of Google PPC to drive website appointments/phone calls and Facebook/Instagram which we re-marketed video ads to raise brand awareness to all the users who clicked or searched local tax filing services from Google Search.
This resulted in a 4.3X return on ad spend which in all entirety put $16k back in Mikes’s pocket (BIG ROI). Mike plans to 10X his return on marketing investment for next year and has shown tremendous gratitude for the relationship and trust built through his experience with CBI.
Facebook Ads Case Study
In the case study above, our client G Buys Philly made $10k return on investment from a deal he closed from running his Facebook ads with CBI. Our team had the pleasure of helping to scale this business digitally because it had zero online presence initially.
From a successful re-brand to a streamlined website, email, and paid advertising strategy our client has doubled his deal flow in the first year of working with us. Next year, we plan to triple those numbers as we tap into more creative ways to scale in his market.
Tree Care Services 6 Month SEO Case Study
Prestige is a tree service provider in the Philadelphia area. They provide services such as tree removal, trimming, pruning, and much more.
Prior to discovering our SEO best practices, Prestige relied on its referral network and word of mouth. With their clients and future in mind, Prestige wanted to increase its visibility online and partnered up with Create By Influence to help in this area.
After implementing our strategies in these three areas, we saw the following results:
Organic Keywords increased by 267% with 21 targeted keywords ranking within the top 10.
Site traffic increased by 390% averaging around 538 visitors.
Backlinks increased by 541% with 90% of these backlinks being follow.
Overall our strategy helped improve Prestige’s organic rankings and keywords to allow their potential clients to discover them when they are needing the services they offer.
Real Estate Investing Facebook Ads Case Study
A well-thought-of Facebook Ad copy and a well-structured targeting plan generated a great number of leads for Deal Finders. We targeted the locals since we were looking to reach potential clients who are interested in attending a seminar that they organized.
This client averaged an amazing $1.68 cost per lead which helped to convert a fully booked seminar. We developed an attractive landing page website with a strong call to action lead form and video testimonials.
Commercially Compostable Materials Commercially Compostable Materials
The magic lies in a strong Ad copy that stresses the goodness of the product. Proper brainstorming on who should be their target market generated more sales. As for them, we did B2B Interactions. We called different food businesses to introduce the product. Turned out customers prefer businesses who care for the environment big time.
Greens Enterprises was looking for a direct B2B marketing strategy to get connected with meal prep companies, restaurants, and other food ordering vendors throughout the U.S. who were looking for eco-friendly, compostable products.
We constructed a solid acquisition system for them using Facebook and Instagram as our advertising platform with the goal to obtain solid leads and booked appointments with decision-makers who would be most highly to convert and purchase from Greens. After 30 days, our client obtained their first contracted deal from our digital marketing strategy.
Hair Salon 6 Month SEO Case Study
Mora Salon is a trendsetting and modern full-service salon located in New Jersey.
Mora Salon was looking to maintain its presence in their local area as a trendsetting and modern full-service salon.
This strategy required a new and aesthetically pleasing website as their foundation and then to incorporate the following practices to help retain and gain organic rankings.
1. On Page Best Practices
a) Focused on Specific Keywords and Keyphrases for the location and their offering.
b) Optimized pages for best practices with Metas, H1s, and visible content.
2. Off Page Best Practices
a) Focused on an increase of follow backlinks.
b) Established Google My Business in their local area.
3. Consistent Content
a) Updated website written content to keep content fresh and updated.
After implementing our strategies in these three areas, we saw the following results:
Organic Keywords increased by 185% with an increase to over 70 targeted keywords.
Site traffic increased by 146% averaging over 1000 visitors.
Overall our strategy helped improve Mora Salon Organic Rankings to help showcase for the keywords that best benefit their business.
Reviews
the project
Marketing, SEO, & CRM Development for Tax Firm
“I trust that they are going to deliver what they promise, which isn’t the case with some other marketers.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner of a tax service named Pacific Tax Pros.
What challenge were you trying to address with Create By Influence?
I was really seeking a complete marketing program — a fresh strategy, a new website, and a CRM. As the owner of a small business, I didn’t really know where to start with my marketing. I know taxes, and I know the core aspects of my business, but marketing wasn’t really my forte. I had tried to work with smaller marketing firms, and I had attempted to make my own funnel ads, but I wasn’t pleased with the results.
What was the scope of their involvement?
First, we went through a comprehensive overhaul of my website, taking into account the client journey and how we nurture leads. They started designing the website to reflect the look that we wanted, receive clients, and capture leads.
After revamping the site, we talked through my marketing strategy and how we wanted to run ads. These ad campaigns were an iterative effort — as we discovered what worked and what didn’t, we made new improvements to the campaign. Finally, they custom-built a CRM for me to capture leads and nurture them with automated text messages and emails. It’s designed to work hand in hand with my website, which is fantastic.
What is the team composition?
I almost exclusively worked with Nick (CEO & Founder), but I know that he had more people working on my project in the background.
How did you come to work with Create By Influence?
I have an interwoven net of professional contacts out here in Los Angeles. Someone I had worked with in the past introduced me to one of their contacts, and that person put me in touch with Nick.
How much have you invested with them?
I’ve invested $15,000–$20,000 with Create By Influence at this point.
What is the status of this engagement?
I began working with Create By Influence in August 2019, and I am still working with them.
What evidence can you share that demonstrates the impact of the engagement?
Since working with Create By Influence, I’ve seen a 460% ROI — in the first year of us working together, my business brought on 104 new clients, which is awesome.
How did Create By Influence perform from a project management standpoint?
They’ve really exceeded my expectations with project management, and they always met the deadlines that we set. We usually communicate by text, over the phone, and on Zoom.
What did you find most impressive about them?
The biggest strength of Create By Influence is flexibility. If a process isn’t working, they’ll start shifting to improve it — if it is working, they will constantly try to improve it even further. I trust that they are going to deliver what they promise, which isn’t the case with some other marketers.
Nick has always made himself available to help me when I have questions or issues. He’s very responsive and will take time to jump on a meeting and develop a solution. The relationship that I built with Nick is the most valuable thing that I’ve taken from this collaboration.
Are there any areas they could improve?
It would have been nice if they were a bit more hands-on with the content creation.
Do you have any advice for potential customers?
Make sure to share any business goals and listen to their ideas.
Within just one year of working with Create By Influence, the client saw a 460% ROI and over 100 new clients. They are flexible to changes and constantly improving the client’s marketing campaigns to maximize the effectiveness. They communicate frequently and efficiently via text, phone, and Zoom.