What evidence can you share that demonstrates the impact of the engagement?
We use another local company to help with the SEO and SEM. They work with both us and Eric to figure that out. The increase in traffic has been exponential.
How did CRE8 perform from a project management standpoint?
The project management has been fantastic. A lot of the management of the projects is done via different forms of communication such as phone, Basecamp, e-mail, and face-to-face. Basecamp is good for project management and keeping to-do lists and upcoming events.
What did you find most impressive about them?
I think they’re good at working in the small to medium business space. They’re fast. They can turn things around in an incredibly quick timeframe, which is helpful, because we have to be fast.
They’re good at giving ideas, and they’re good at both give and take. We rely on them pretty heavily. For us, if we need something done, we can move things around pretty quick. We’ll run certain campaigns and if we need to have a sidecar site, a microsite, or micro pages, they can whip that together pretty quick.
Are there any areas they could improve?
I wish we could do more face-to-face meetings, but in this day and age with virtual environments sometimes it’s tough to do. I know that when we have face-to-face meetings, we get a lot more accomplished. A face on a computer’s great, but there’s nothing like having somebody sitting in a room with you, however, that’s not their fault. I wish I had more access to him, I guess is my only thing. I wouldn't say that’s a weakness; that’s just dealing with the way businesses work.
What tips or recommendations could you share that might increase the likelihood of success with CRE8?
Don't underestimate the scope of effort, which everyone does with websites. It’s a tough thing not to do. You think, “Oh, you can do this in a short period of time.” I’d say that especially if you're switching platforms, don't underestimate the effort it will take from you and don't underestimate the effort that they can help with, because there’s a lot of stuff you can do and there’s a lot of stuff they need to do.
I think it’s just being realistic on effort, whether that’s man-hours or budget, just being realistic with that. There’s an old saying in the business: Take what you think it’s going to take to do, then double it and add another 50%, and you're probably going to be pretty accurate.