CRC Media, LLC

Please describe your company and your position there.

I am a senior executive product marketer at Check Point Software Technologies, the world's leading cyber security company.

For what projects/services did your company hire CRC Media, LLC?

Since beginning my work with CRC in 2015 I have produced with them videos and commercials promoting cyber security products for mobile, endpoint, and enterprise networks.

What were your goals for this project?

As always, we were trying to explain complex technology simply and with emotional impact so that prospects would be able to understand the value that Check Point delivers.

How did you select this vendor?

Quite simply I was referred to CRC by a colleague. This is how CRC operates. They never lose a client. They acquire new ones through referrals and work with them for years, and if the client moves from a particular company they always bring CRC with them..

Describe the video(s) and the process in detail.

Each of the 10 videos I've done with CRC begin with a discussion to establish objectives, creative approach and budget. Generally, I would produce a script and we'd kick it around a few times. A video is only as good as the script, and CRC makes sure that we generate the best scripts possible. I truly value the input of various CRC producers' input. After scripting, I would receive animated story boards, a first draft and a final cut. CRC specializes in very quick turn-arounds, and unfortunately I've had to accelerate timelines for a variety of reasons. No matter whether CRC has a week or two to produce a video or a more reasonable timelie their work is stellar.

What was your vendors' project management or feedback process?

By now I speak with CRC's producers in half-sentences because we know each other so well. That said, after each milestone we have a conversation or an email exchange and the next step is completed lightning quick.

Can you share any outcomes from the project that demonstrate progress or success?

At the end of the day it's about views and how well the video communicates across geographies. The tens of thousands of page views are the only KPIs we need.

How effective was the workflow between your team and theirs?

CRC specializes in client management, as noted above. I've referred them to many other colleagues who have nothing but praise for their work.

What did you find most impressive about this company?

They were creative, valued client management, and never missed a deadline. Always made me look like a genius (which I'm not) Final product is always more than I ever dreamed

Are there any areas for improvement?

Thought long and hard about this question, but I've never worked with an outfit as together as CRC. I don't know how they keep so many happy customers.

Please describe your company and your position there.

I am the field marketing manager, responsible for our hosted events and account-based marketing activities. Our company provides the leading solutions for customer and employee experience for contact centers.

For what projects/services did your company hire CRC Media, LLC?

Streaming our CEO live to all of our 6,000 employees around the world was not an easy task, it required many technical preparations as well as video production and streaming knowledge.

What were your goals for this project?

Live streaming successfully, while filming our CEO and a presentation to all our global locations at the same time.

How did you select this vendor?

CRC Media has always provided a high level of service in all our projects, we did not hesitate to use their services again for this project.

Describe the video(s) and the process in detail.

Once selected the process included multiple tests of the technical details as well as the presentation and videos. connecting with all global offices and live streaming.

What was your vendors' project management or feedback process?

They provided a 3-person film crew as well as a streaming expert. all were very professional and resulted in the flawless execution of the project.

Can you share any outcomes from the project that demonstrate progress or success?

All employees were able to view the stream live across our global locations in different timezones and without any trouble.

How effective was the workflow between your team and theirs?

Very effective, all comments and change requests were done without question and with the utmost respect to our needs.

What did you find most impressive about this company?

Their flexibility and professionalism in stressful times impressed us. Elad and the team are very experienced and even when some test sessions did not go as planned. They were prepared, backups on backups to make sure we are successful.

Are there any areas for improvement?

Perhaps only checking the electricity needs and how the equipment was wired before the tests began.

Please describe your company and your position there.

I'm the founder of MarketingByMonday. A small marketing agency in the tech space.

For what projects/services did your company hire CRC Media, LLC?

Our company is always looking for great resources so we can supply our clients with quality materials, on a reasonable budget and with flexibility of execution. I partnered with CRC on multiple projects, ranging from a single video, video rich portals, multi day content rich events and more.

What were your goals for this project?

My goal is always to supply my clients with great content on all platforms.

How did you select this vendor?

CRC has been my "go to" vendor for years for many projects. Elad and his team always come through no matter how tight the timelines and how challenging the execution may seem.

Describe the video(s) and the process in detail.

Every project is different and since I've done many of them with CRC I'd be happy to make myself available for a reference call if needed.

What was your vendors' project management or feedback process?

Elad and his team are very hands on and very communicative. They are there every step of the way.

Can you share any outcomes from the project that demonstrate progress or success?

One of our most challenging project was a multiple video portal (16 to be exact.) This was shot with multiple company spokespeople across all continents. Within 10 weeks from green light we had all materials ready. People who experienced the portal, which is used to on-board new employees, found it extremely useful and enlightening. The general feedback was that the initial experience of the employee with their new company was more comfortable as they were exposed to all they needed to know in a very organized, friendly, welcoming and clear fashion.

How effective was the workflow between your team and theirs?

Elad and team are great communicators and work 24/7 to meet your end goal.

What did you find most impressive about this company?

CRC are problem solvers and will work with any challenge you throw at them.

Are there any areas for improvement?

Because they are always up to any challenge sometimes when working with crazy deadlines, you have to keep an eye out for errors. I think though this is true whenever there are multiple people working on a complex task with a challenging deadline.

Please describe your company and your position there.

I am the Head of Content Marketing at ActionIQ. ActionIQ empowers the world’s leading brands to win in today’s experience economy by completely changing how they interact with their customers, creating more authentic and valuable experiences.

Our platform is used by the largest brands across retail, media, finance, hospitality, and subscription services to intelligently personalize customer experiences across every touchpoint at scale.

For what projects/services did your company hire CRC Media, LLC?

We needed a clear cut and easy way to show our product in action. 

What were your goals for this project?

Have a 2 minute explainer video that correctly depicted our CDP in action.

How did you select this vendor?

I have worked with the CRC team in previous roles and knew I could rely on them to help me transform my vision.

Describe the video(s) and the process in detail.

We walked through a demo of the product, explained at a high level the concept we were aiming for and then let the team get to work.

What was your vendors' project management or feedback process?

We had concepts and story boards to review and then went to animation.

Can you share any outcomes from the project that demonstrate progress or success?

This video has undergone several revisions and is a valuable asset to help us quickly convey the product value.

Please describe your company and your position there.

As the head of marketing I am responsible for all marketing activities.

For what projects/services did your company hire CRC Media, LLC?

Video Production

What were your goals for this project?

Engage the audience Humor Relatability Motivate the sales force Educate the team on new ideas

How did you select this vendor?

We have several in-house and external options for each project and we reviewed costs, reference clients and time frame with each vendor.

Describe the video(s) and the process in detail.

CRC first helped us create a concept and clean up a script. Afterward, we scouted locations based on scenery and cost across NYC, selecting a perfect spot for a 2 day shoot. CRC managed the scouting process for local talent, the entire wardrobe selection detail, and had a mix of local and hired contractors on location. CRC also helped us through several edits and executive approvals needed to complete the project on time and within budget.

What was your vendors' project management or feedback process?

CRC leverages project team members in a follow-the-sun approach that allows work to be done after hours and ready for review the next early A.M. While using tools such as HighTail, we were able to provide feedback, discuss changes and keep to schedule.

Can you share any outcomes from the project that demonstrate progress or success?

Our team enjoyed a perfect reception of the video at our event and gave us the balance of humor and education we needed to meet our management team’s goal.

How effective was the workflow between your team and theirs?

Again, their workflow across teams was impeccable and gave us plenty of creative license while keeping to our schedule.

What did you find most impressive about this company?

CRC has connections and team members in a variety of markets and was able to use our budget to create a finished product that looked far superior to our original idea. Each time our team got stuck in an idea or challenge they presented options that helped us stay on track.

Are there any areas for improvement?

Often we had to balance the cost of using our in-house resources and to no fault of CRC, but project budgets were tight. In the end, we were glad we spent the extra money to produce a professional product.