Craftoon

BACKGROUND

Introduce your business and what you do there.

I am a brand manager for Marek Zientecki, a Polish businessman known for founding well-known companies. I am helping him promote himself.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Craftoon?

To improve our SEO performance, we wanted to produce a video about Mark and his business.

SOLUTION

What was the scope of their involvement?

The team produced an animated video and created a marketing strategy for the content.

What is the team composition?

Although Craftoon assigned 10 resources—including camera operators—I only had direct contact with the project manager, the head of marketing, an animator, and business developer. The head of marketing led the strategy and the animator created the video. The project manager kept me up to date with the scope.

How did you come to work with Craftoon?

I found them online and viewed one of their videos. I sent an email describing the project because we wanted similar content; that client had inspired my boss and received high-quality results from Craftoon. Their business developer replied with details about their approach and pricing.

How much have you invested with them?

We spent $45,000.

What is the status of this engagement?

We worked with them between February–June 2018. We’ll post the video next month.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The video is high quality. We just need to create additional content for it.

How did Craftoon perform from a project management standpoint?

The team was consistently available and responsive; they usually followed-up within an hour.

What did you find most impressive about them?

I appreciated their creativity and openness. Although we didn’t have a specific vision, they did a good job with the video.

Are there any areas they could improve?

The production timeline was longer because they had a smaller team.

BACKGROUND

Introduce your business and what you do there.

I am the CMO of a water storage tank manufacturer. Farming companies and villages use our tailor-made products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Craftoon?

We wanted to create a 3D animation of our product. Since we don’t have many completed projects and it’s difficult to explain what we do, we figured that a video was a good way to showcase our solutions.

SOLUTION

What was the scope of their involvement?

Craftoon created a 3D animation that we could send to clients. We simply showed them what we wanted, and they completed the project without any issues.

We’ve also worked with them on other projects. When they saw our office, they suggested that we showcase our facilities. We liked the idea and asked them to shoot drone footage of our headquarters and production facilities. Then, they created a video that we’ve shown at conferences. It has given us a good advantage since we’re probably the first in our industry to do this. They also suggested that we make an animation video with statistics on the size of our team, our expertise, and so on. It was meant to be a fun version of a report.

What is the team composition?

We worked with 4–5 people from their team, including a communications person, a project manager, a scriptwriter, and an art director. We also worked with a marketing expert who advised us on how to get the best results.

How did you come to work with Craftoon?

We researched video production companies in Poland and found that most were not that good. After we made an announcement asking for video production services, one of our friends forwarded the message to Craftoon. They reached out to us. We checked their competitors’ prices and found that Craftoon was on par or better. It was easy to choose because they were referred by someone we trusted.

How much have you invested with them?

The cost was around $30,000.

What is the status of this engagement?

We worked with Craftoon between January and April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We simply send our videos via email, and they help potential clients decide whether or not to buy our products. Our clients and distributors have given us a lot of compliments about the videos.

How did Craftoon perform from a project management standpoint?

They made sure everything was done on schedule and with good quality. We were able to contact them at any time, even during weekends. We didn’t have any issues.

What did you find most impressive about them?

I appreciate their professionalism, creativity, and pricing. They did a good job of educating us. Since didn’t know the difference between 3D and 2D animation, they explained why the prices for 3D are higher.

BACKGROUND

Introduce your business and what you do there.

We provide a platform that allows users to share travel pictures in a professional way.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Craftoon?

We needed to create some animated videos that would help us reach our audience and explain what our company does.

SOLUTION

What was the scope of their involvement?

They created animation videos for product promotion and description. We’ve done two animated explainer videos and we’re waiting for a third, which is 3D. They created the scripts along with a presentation that explained how they addressed our goals. After that, we simply got the results.

What is the team composition?

They assigned a team consisting of marketing specialists, a writer, and animators.

How did you come to work with Craftoon?

We found them through Google, we checked their portfolio, and we got in touch. They explained their services very effectively so we decided to work together. Before checking their portfolio, I was impressed by their website itself. I liked their previous work, but they also stood out in terms of communication strategy.

How much have you invested with them?

The cost of their services has been around $120,000.

What is the status of this engagement?

We started working with them in December 2016 and the collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were really professional, they have a good team, and they always conform to our feedback. They've helped us with some strategic consulting.

We’ve had good reactions to our videos. We’ve shown the presentation videos during client meetings, so we’ve received some face-to-face reactions. Our social media department has also tracked how many people have watched the videos. All these results have been positive.

How did Craftoon perform from a project management standpoint?

They performed well. We had meetings once a month with both our teams, during which we made decisions. The process was really nice. They always shared their ideas and listened to our feedback. The first video got some good results, so we built trust in their suggestions.

What did you find most impressive about them?

I appreciated the on-time delivery. They stuck to our schedule and produced some original designs. There are many video production and animation companies available, but Craftoon’s animations are professional and original. They’re in constant communication with us, and they take our ideas and feedback on board.

Are there any areas they could improve?

We haven’t had any issues with Craftoon, but they could hire more people so that we are able to work on bigger projects. Our portal is getting bigger and bigger, and we would like to use them for more projects.

Do you have any advice for future clients of theirs?

Clients should explain what their goals are and trust Craftoon. I am sure that they will be satisfied with the work.

BACKGROUND

Please describe your company and your position there.

I'm the brand manager at a real estate company that rents out properties in various Polish cities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Craftoon?

We hired Craftoon to create videos that will showcase our apartments and other offerings.

What were your goals for this project?

We wanted to leverage these videos in a larger marketing strategy, which aimed to build brand awareness and increase conversions.

SOLUTION

How did you select this vendor?

We looked for the best companies in our markets and met with two vendors, but their prices were too high. We then met Craftoon at a conference and chose them for financial reasons.

Describe the video(s) and the process in detail.

Craftoon helped us choose the best pictures of our apartments and hostels. The team then proposed various scripting ideas and arranged the shoot. They edited and delivered two videos within four days.

What was your vendors' project management or feedback process?

The team included the CEO, project manager, art director, and graphic designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Conversions and overall sales are both up, and our ROI is high. The videos gave us a great advantage in various local markets. Viewers praised the quality of our drone shots.

How effective was the workflow between your team and theirs?

The team was always available and responsive, replying within an hour at most. Meets were short, but also demonstrated their interest in our project and goals.

What did you find most impressive about this company?

Both their constant updates and creative ideas—in addition to quality content—stood out during the engagement.

Are there any areas for improvement?

They should open an office in Warsaw.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing specialist for a life, business, corporate, and career coaching company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Craftoon?

We needed to create two videos that would be used by our coaches during presentations.

SOLUTION

What was the scope of their involvement?

Craftoon produced two videos for us. One of those videos features our team and our latest presentation. The second one shows our vision and the services we offer. One of the videos uses 2D animation, and the other one is 3D.

We had a storyboard in place. We had discussions with Craftoon’s team and explained our company’s activity and mission. They brought a lot of ideas and were very creative.

What is the team composition?

We’ve worked with three of their members: their art director, project manager, and graphic designer.

How did you come to work with Craftoon?

I attended a conference in 2017 about the importance of video marketing. Crafton’s project manager was there, and we talked. We started our collaboration one month later.

How much have you invested with them?

The combined cost of the two videos was $13,000. They are certainly not for those looking for low prices. We were initially thinking that the service was expensive, but they explained the processes behind making this type of video. Later, we understood that the price was good.

What is the status of this engagement?

We worked with Craftoon from October 2017–February 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were ultimately happy with the deliverables. We’ve seen a 10% increase in sales since Craftoon produced the videos for us. We are also using the videos offline. Since we started showing the videos at events, more and more people have become interested in our company. Craftoon helped us complete our marketing goals. They understood our mission, and they have a high level of service and performance.

How did Craftoon perform from a project management standpoint?

I was in touch with them through Skype. They were good at maintaining deadlines and delivering early. They were flexible with payments. I believe we will collaborate again in the future.

What did you find most impressive about them?

It was very easy to work with them. They quickly understood what we wanted. They were professional. It was a close relationship, and it was comfortable talking to them. They weren’t too technical.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing specialist for a global technology medical company. We provide new technology products for doctors and patients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Craftoon?

We wanted someone to produce videos about our products. The challenge was how to show the product to our clients and persuade them to buy it and invest money in us.

SOLUTION

What was the scope of their involvement?

They produced five videos about our products, providing all the parts of the video including voiceovers and storyboards.

What is the team composition?

I have contact with a business developer, a motion designer, and a project manager.

How did you come to work with Craftoon?

My boss was referred by one of our partners. I believe we considered other companies.

How much have you invested with them?

$100,000–$150,000.

What is the status of this engagement?

We started working together in June 2017 until April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The reason we continue to succeed is the videos in our presentation and our website. Our clients really like the videos. They like that we show our products by video rather than just having a description. Everything's really good.

How did Craftoon perform from a project management standpoint?

I could get in contact with the project manager 24 hours a day. I was given a private number to call him any time. I could reach them by phone, Skype, or Facebook.

Are there any areas they could improve?

My boss told me the prices could be lower. $100,000 is expensive for five videos. Some competitors have lower prices than Craftoon.

Do you have any advice for potential customers?

Give them your ideas and let them transform them into products. Don’t be too assertive. They know what to do and are really good, creative people.

BACKGROUND

Introduce your business and what you do there.

Our company produces ladders for other companies. I’m a marketing manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Craftoon?

I wanted to make the process of communication with our clients better and easier. I needed help with two videos. One video was for sharing the delivery process, and the other was to show our products.

SOLUTION

What was the scope of their involvement?

They developed two animated videos. One was 2D and the other was 3D. There was voiceover provided for the delivery process video. They helped with the script and were actively involved in all the steps of the process.

What is the team composition?

There were three or four people working on each of the videos. The CEO was in contact with me.

How did you come to work with Craftoon?

I found them online. I did some research and they had great reviews so I decided to ask them if they could help us. We had a kick-off call and then started working together.

How much have you invested with them?

$65,000.

What is the status of this engagement?

We started working together in November 2017, until January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The most important thing for me was to speed up the process of communication with future clients and that's exactly what happened. Each time someone asks us about the delivery processes or wants to see the product, we show them those animations. A lot of people found our website online and gave us amazing feedback on it. We use it for our marketing. We've had 25% higher engagement since we’ve begun sharing the videos. That was amazing and more than we expected.

How did Craftoon perform from a project management standpoint?

During our kick-off meeting, we discussed the timeline. They were always on time and available. They’re really quick to answer my questions. Every week we had a summary call to talk about the progress made and to answer our questions. I never waited more than one hour for an answer. I was really happy with the co-working process.

What did you find most impressive about them?

They’re really young and positive about the things they do. They really like their work and have a lot of passion. I love working with people like that. They’re always full of energy and new ideas. You can feel the passion that they have. It was really amazing working with them and I look forward to working together again if I need anything.

Do you have any advice for potential customers?

Contact them and it will be easy for you. It’s really worth working with them. They give you all the energy and love that they have for animations and videos.

BACKGROUND

Introduce your business and what you do there.

I'm the head of a joint-stock company, part of our national passenger rail transport service. We're the company responsible for passenger transport and expert training.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Craftoon?

During our site redesign, we wanted to create videos that would allow us to promote ourselves to new customers and give users a positive impression.

SOLUTION

What was the scope of their involvement?

It was a fast collaboration. It only took them a month to provide us with something tangible. They produced 2D and 3D animations for us, in the form of two videos. They were used during a marketing campaign for a public service.

They were connected to our website. We wanted to impress existing users and tell them a story about what new things they could do on our website. We started with a collaboration on the script and the story connected to all those functionalities. We acted as the product owners of the idea, while they helped us create a story, add elements, and to go from the abstract idea we had to something more tangible for the final video.

What is the team composition?

We had a project manager assigned to our work, along with the people from production—the graphic designer. It was a five-person team in total.

How did you come to work with Craftoon?

We connected with them through their mother agency. We considered a couple of other companies from our market, but a collaboration with someone connected to us was the best option at the time.

How much have you invested with them?

The total cost of their work was $50,000–$100,000.

What is the status of this engagement?

We started working with them in January 2018 and finished in February.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They supported us with all the metrics and statistics on their side. Their job was to produce a video and allow us to display this video, making the biggest impression possible. All the statistics were on their side; we simply expected results.

The videos themselves were quite amazing. I can't provide a total view count, but we were happy with the service provided by them. Not only did they produce the material, but also took care of the marketing side, allowing us to outsource all these tasks to one provider.

How did Craftoon perform from a project management standpoint?

They were very flexible in terms of communication. We had an abstract idea for a video, but they gave us the opportunity to discuss it and transformed it into something impressive. They had technical knowledge on video production and maintained a modern, agile collaboration approach that helped us visualize our ideas.

What did you find most impressive about them?

I appreciate their expertise in the field. They not only produce videos, but also provide ideas on how those videos will be used, and how they will be seen by clients and other people. They can create long-term strategies on how the videos will be useful.

Are there any areas they could improve?

I don't think so.

Do you have any advice for future clients of theirs?

It’s useful to have a basic idea of the story behind a script so that the team can help create flashier and more eye-catching details for the video. They can also help if there's no idea in place, but it’s good to have a script and story idea. As soon as a story is in place, they can produce graphics and motion pictures quickly.

BACKGROUND

Introduce your business and what you do there.

I’m the head of growth for a grain silo company that provides modern agricultural solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Craftoon?

We were launching a new product for charging and discharging grain silos and needed help creating a video that would show the whole process.

SOLUTION

What was the scope of their involvement?

We hired Craftoon to produce videos for our YouTube channel and part of the online presentation that we send to clients. We briefly discussed our ideas and they developed the storyboards, wrote the scripts, and ultimately created five 3D animated videos. The videos also include live-action footage of our workplace.

What is the team composition?

We worked with seven members of their team and primarily communicated with two project managers.

How did you come to work with Craftoon?

They were recommended to us by an acquaintance.

How much have you invested in them?

We spent $75,000.

What is the status of this engagement?

This project took place from June 2017–March 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The videos we received have positively influenced on our brand’s recognizability. This is reflected the 30% growth in sales we’ve experienced since releasing the content. Craftoon met their deadlines and we never had communication issues.

How did Craftoon perform from a project management standpoint?

We didn’t have any problems and they provided the necessary information as soon as possible.

What did you find most impressive about them?

We appreciated their personable approach and the time they took to understand our ideas. The products they delivered were of remarkable quality. Our customers understand the content Craftoon produced and that’s the most important factor. They provided a customized solution to meet our needs.

Do you have any advice for potential customers?

I’d recommend that people hire them. Their team of craftsman can improve a general idea and create a tailored solution.

BACKGROUND

Please describe your company and your position there.

I'm the marketing director at My Home Poznań, a real estate company located in Poland that rents over 1,000 high-standard apartments.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Craftoon?

We needed to produce corporate videos as well as commercials for distributing on our marketing channels.

What were your goals for this project?

We wanted to promote our firm and present it as a premium service. We also wanted to approach a new target market.

SOLUTION

How did you select this vendor?

We heard about them from one of our managers and set up a meeting.

Describe the video(s) and the process in detail.

They produced four videos showcasing our apartments and offices. Craftoon presented us as a first-class, professional company with a premium service. The whole process was really fun. They showed us the storyboards and scripts, and let us contribute at every step of the way.

What was your vendors' project management or feedback process?

They assigned an art director, a project manager, a marketing specialist, and a technical person to handle the details.

Overall, the whole project was really well managed. Their daily communication made us feel safe and confident in working with them. They always answered our emails within an hour.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results have been phenomenal. We’ve used the videos in our offers, presentations, e-mail campaigns, and ads. Our apartment sales have increased by 15% and we’ve started getting invites to speak at conferences. They made us look like experts and now many companies are asking us who produced these videos.

How effective was the workflow between your team and theirs?

Craftoon is not only really professional and creative but also focused on business goals. Thanks to their approach, we completed the project before the deadline. Their project management was on point.

What did you find most impressive about this company?

They have great ideas, plenty of experience, and a phenomenal work ethic. They educated us at every step, and whenever we asked for help, they visited our office or called us and explained everything. Their quality is exactly what we needed.

Are there any areas for improvement?

Not at all.