We Transform Businesses Online Presence
CR Software Solutions is a Detroit area based web agency that transforms businesses online presence through custom software and digital marketing. We are a one-stop shop for all things digital. From beautiful, professional websites and custom business applications, to logos, videos, and digital ad campaigns; we have the tools and the expertise to transform your business.
At CR Software Solutions, we don't utilize templates. Everything we create is from scratch; that way we can cater our services completely to your business and the goals you are looking to achieve.
We are creative, we are detail-oriented, and we would love to work with you.
Focus
Portfolio
Plastic Omnium, Advanced Driving Academy, The On Earth Counseling Project, Triad Performance Training

Custom Web Development For Home Improvement Company
Lively Home Improvement is a roofing and home improvement company located in Southeast, Michigan. They offer a team of professional roofers, window installers, and highly skilled craftsmen, ready to tackle any residential project. Lively considers their dedication to customer satisfaction and quality workmanship to be their key to success.
Lively Home Improvement's website was not getting them the results they wanted. After talking with the owners and analyzing the existing website we found a number of issues that were contributing to this: cluttered, distracting, and out of date design, inconsistent call to actions, and incorrect service information. When creating a brand new website for Lively, we focused hard on these areas and made sure the new site would be extremely intuitive and easy to navigate.

Custom Web Design For Home Improvement Company
This was the home page mockup we created for our client before we transitioned into the development phase.
Our initial consultations are always free and we offer a free website mockup, so you can see exactly what your website will look like before having to pay a cent or sign a contract.

Custom Website Mockup
This is a website mockup we put together for a potential client who was looking to improve their online presence.
We offer free website mockups before signing a contract or paying a cent. That way you can see exactly the quality of work you are getting, before you commit to anything.

Custom Website For Established HVAC Company
TCS Michigan's website looked polished, but the information and services were not organized in an intuitive and easy to digest way. Additionally, their website was not providing them with any consistent new leads. After talking with the owner and learning more about the direction he wanted TCS Michigan to go, we determined that they were a number of things we would be focusing on with the new website: clean website layout and organization, numerous and consistent call-to-actions to help increase conversions, and adding new service pages to highlight the new services they were offering.
In addition, to creating a brand new website for TCS Michigan, we also worked closely with International Minute Press to set up several landing pages that coordinated directly with the marketing campaigns they were running for the new services they are offering.

Custom Website Mockup
This is a website mockup we put together for a potential client who was looking to improve their online presence.
We offer free website mockups before signing a contract or paying a cent. That way you can see exactly the quality of work you are getting, before you commit to anything.

CR Software Solution's Custom Website
We redesigned and developed a brand new website for our company at the beginning of 2020. We decided to rebrand ourselves for the new year to better represent our agency and the services we provide.
The website is 100% custom built and no templates or website builders were utilized to create the site.

Custom Website
This client was looking to upgrade from their templated Wix website and contracted us to build them a custom site from scratch. We focused on increasing on-page SEO, site navigation/organization, and rewriting content. Additionally, we added responsive design and ensured all elements were mobile friendly.

Custom CMS and Scheduling Software for Advanced Driving Academy
Like their website before we redesigned it, this client's previous business application had dozens of errors and incredibly slow performance. We built them a brand new system from scratch featuring an employee and drive scheduling system, custom analytics and reporting, order tracking and management functionality, and more.

Responsive Website Design for Advanced Driving Academy
This client reached out to us because their website was not mobile or user-friendly and riddled with errors. We redesigned the website for them, making the website much more user friendly and completely responsive. Additionally we drastically increased the performance and page load time.
Reviews
the project
Web Dev for Heating, Cooling, & Refrigeration Business
"We couldn't have asked for a better functioning site."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
TCS Michigan is a Commercial, Residential, and Industrial Heating, Cooling, and Refrigeration Contractor. I am the Office manager, I handle the schedule, office duties, billing, and clerical work.
For what projects/services did your company hire CR Software Solutions, and what were your goals?
Our website never really embodied all the varieties of work that is done at TCS Michigan. Whether it be replacing a furnace in a residential home, or upgrading 10,000 sq ft church control system to automation. CR Software was able to reflect the vast variety of services that we offer, clearly and professionally.
How did you select this vendor and what were the deciding factors?
Our owner David Smith met Chris Richmond from CR Software Solution's, via the BNI (Business Networking International) group that they both participate in. Mr. Smith had seen some of his work and knew that he would be the right fit to upgrade our website to the professional standards this age expects.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Dave and I meet with Chris multiple times via video call during the COVID 19 shut down, where we discussed layout, aesthetics, photos and verbiage of services and details of our company.
How many people from the vendor's team worked with you, and what were their positions?
Chris was our main contact and did a fabulous job! Extremely helpful!
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Our specific landing pages have helped be able to see where our customers are finding our site and how we can reach back out to them.
Describe their project management style, including communication tools and timeliness.
Our communication consisted of phone calls, video calls, email and teams messaging.
What did you find most impressive or unique about this company?
CR Software Solutions, provided us with an updated, professional and aesthetic looking and functioning website that is streamline and modern to draw our customers in!
Are there any areas for improvement or something they could have done differently?
We couldn't have asked for a better functioning site.
the project
Web Development for Sports Performance & Fitness Company
“He made efforts to understand the business and project goals.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner of a sports performance and fitness company. We’ve been in the industry for about 25 years and help people from a fitness and competitive sports standpoint.
What challenge were you trying to address with CR Software Solutions?
We had a social media and website partner in the past but realized that our presence still wasn’t great online. Information was becoming outdated, and our partner was less accessible. We needed someone to help us out with that.
What was the scope of their involvement?
We haven’t moved forward with social media work yet, so their main focus was on the website. It was their job to make sure all the data was up to date and functioning the way it needed to. They examined the site and created a rundown of things that needed to be done on the platform. We sat them together and built a strategy to move forward with the corrections they supported, hoping to change and improve the site.
Our existing site contained some misinformation. For instance, we changed locations a year ago, and that wasn’t completely represented online. Their team also found the platform to be a bit cumbersome, recommending we change our CMS. Some pages weren’t functioning correctly and videos weren’t playing, but we didn’t know why. The site as a whole wasn’t as professional as it could’ve been either. They added helpful features and more functionality. While there are things we still need to build out, they ensured the content was up to date and that the pages were working correctly.
What is the team composition?
We worked mainly with Chris (Owner & Full-Stack Developer, CR Software Solutions).
How did you come to work with CR Software Solutions?
I was referred to them and decided to check them out. We sat down and Chris seemed like a good fit for our company. He was understanding of our niche place in the market and knew which funnels people were using to covert. I noticed that he took the time to listen to us rather than interjecting with his own ideas for the site. It was a good back-and-forth, and he was fair in price. That encouraged me to hire him.
How much have you invested with them?
His services cost us about $1,000.
What is the status of this engagement?
The entire engagement only took about a month and a half. A good bit of that time involved us redoing site components and getting him up to speed on our progress. We were working from August–September 2019 on the site.
What evidence can you share that demonstrates the impact of the engagement?
At this point, we haven’t noticed huge changes in conversions from the site. We have seen a small uptick and responses coming in via the web, but there are still a few tweaks we need to make to vastly improve. Capturing those outstanding leads falls more on our shoulders now.
How did CR Software Solutions perform from a project management standpoint?
Chris visited our facilities to sit down with me and really get an idea for our creative goals. Together, we came up with a series of solutions in our several collaborative sessions. We never had any issues with communication because it was laid back, yet professional.
What did you find most impressive about them?
He made efforts to understand the business and project goals. Sometimes, service providers won’t totally internalize what you tell them, but Chris wasn’t like that. He was patient, conscientious, and wants to make the customer happy. I was completely comfortable with him.
Are there any areas they could improve?
In hindsight, I would’ve waited to engage them until I had more time on my end. There’s been a lot going on in the past year, so I wasn’t as attentive to the project as I could’ve been. That’s completely on our end and not theirs though.
Do you have any advice for potential customers?
Make sure there’s a clear understanding of the process and timeline on your end. It’s important to have a solid basis of knowledge of what is happening throughout the project. Their team was great at estimating based on price points and determining timelines.
the project
Calculator Solutions for University
"Their personal care and approach to work and communications impressed us."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm a marketing specialist at a university.
For what projects/services did your company hire CR Software Solutions, and what were your goals?
Our website needed calculator solutions. CR Software Solutions was able to swiftly provide us with the backend code needed for our calculators and style them as proposed by our UI/UX designer. We're impressed by the final product.
How did you select this vendor and what were the deciding factors?
We conducted a phone interview and felt that the way we were treated as clients was very professional, and appreciated the transparency and the time CR Software Solutions took to explain all necessary processes.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
They used WordPress, Java, HTML, and CSS to create calculator on our consumer-facing site.
How many people from the vendor's team worked with you, and what were their positions?
The owner of the company coordinated with us.
Describe their project management style, including communication tools and timeliness.
They communicated through email and phone. They were appropriate and timely.
What did you find most impressive or unique about this company?
Their personal care and approach to work and communications impressed us.
Are there any areas for improvement or something they could have done differently?
None.
CR Software Solutions delivered new landing pages that increased the client's digital visibility. The new interface is modern and professional, and it also boasts increased functionalities. Their team did an excellent job of managing a remote relationship.