Crème de Mint

BACKGROUND

Please describe your company and position.

I am the Founder, CEO of Herb & Orchid

Describe what your company does in a single sentence.

 A brand specializing in sophisticated non-alcoholic alternatives and inspired by bold global flavors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crème de Mint to accomplish?

• Branding
• Graphic Design
• Media Kit Materials

SOLUTION

How did you find Crème de Mint?

Social Media

Why did you select Crème de Mint over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Crème de Mint were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Content Brief, Tagline Creation, Brand Voice Guide, Mood Boards, Packaging Design, Media Kit Materials 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Tagline Creation:

• Delivery of a finalized tagline that encapsulates the brand’s vision.

• Approval of the tagline by the client as the first milestone.

2. Brand Voice Guide Development:

• Completion of a comprehensive guide defining language, tone, and messaging.

• Utilization of the guide for cohesive messaging in packaging, website, and external communications.

3. Mood Board Creation:

• Presentation of mood boards capturing the brand’s visual essence, including color palette, typography, and imagery.

• Approval of visuals that align with the brand’s identity and target audience.

4. Overall Brand Foundation Establishment:

• Alignment of messaging and visuals with the target audience’s expectations.

• Client satisfaction and sign-off at every project phase.

• Establishment of a clear, cohesive foundation for future brand communications and marketing materials.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I had an outstanding experience working with Crème de Mint. They not only delivered my items on time but exceeded my expectations with their attention to detail and professionalism. From the beginning, they listened carefully to my needs and ensured that every aspect of the project aligned with my vision. Their team was incredibly responsive and proactive, addressing any questions or concerns promptly and efficiently.

The quality of their work was exceptional, reflecting their expertise and dedication to excellence. I truly felt like a valued client throughout the process. I highly recommend Crème de Mint to anyone seeking a reliable, creative, and professional partner for their project. I look forward to working with them again in the future!

What was your primary form of communication with Crème de Mint?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Working with Crème de Mint on my project has been an incredible experience. As a women-owned business, they bring a unique perspective and a deep understanding of building authentic brands that resonate with diverse audiences. Their commitment to quality and attention to detail are unmatched. From the outset, they listened carefully to my vision and needs, ensuring that every aspect of the project aligned with my brand’s identity.

Their expertise in branding and packaging design was evident throughout the process, and their ability to deliver high-quality results on time made them a trusted partner. As a fellow woman entrepreneur, it was inspiring to collaborate with a company that champions excellence and creativity while showcasing the strength of women-led businesses. I highly recommend Crème de Mint to anyone seeking a team that combines professionalism, innovation, and a personal touch.

Are there any areas for improvement or something Crème de Mint could have done differently?

None. Excellent across the board.

BACKGROUND

Please describe your company and your position there.

I have started a new entity Truesse selling beauty and skin care products online through my eCommerce Site and Amazon. I am the owner of the new entity.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Crème de Mint, and what were your goals?

Creme de Mint worked with me with every aspect of the products except for the actual product itself. From brand name selection all the way through eCommerce site design and Amazon product pages. My goal was to select a brand name, design the packaging and launch the products.

SOLUTION

How did you select this vendor?

I found 3 companies that worked with companies who did the same thing that I wanted to do. My decision to select Creme de Mint was based on the work they have done for past clients in my industry and the responsiveness and knowledge that Lauren showed. They were not just another design and branding company who were looking for another gig but they really showed passion about what they did and wanted to make sure that the products they were working was something that they themselves would want to use.

Describe the scope of their work in detail, including any steps and the final deliverables.

They started off by interviewing my team and myself to understand the history behind the product to see what makes us different from the host of other similar products out there and also our target audience as well as our end goal. We bounced around various names as well as packaging designs as well as their reasoning for behind any of their suggestions. They also gave us choices and worked with us though process of making final selections.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with Lauren and their product designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have stated with a handful of products that we wanted to sell and worked from branding to launch. in less than a year we were able to go live and have started to see steady growth.

Describe their project management style, including communication tools and timeliness.

We had weekly meetings and set certain timeframes for deliverables which were always met by Creme de Mint. Even though we had fixed meetings if there were something that was missed of even an after thought they were flexible and was able to spend the time to review of discuss even though it may mean going back to the begining.

What did you find most impressive or unique about this company?

They knowledge of the industry and ability to conceptualize things that I had a hard time even putting into words.

Are there any areas for improvement or something they could have done differently?

Not really. for my project I thought everything went even better than I had hoped for. Though we had a very professional relationship they were always willing to share insights that were not part of the scope of the project.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of MEGAN & CO., a herbal apothecary in Northwest Iowa. We serve a rural community by providing herbal medicine through dietary supplements and infused herbal cosmetics.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crème de Mint?

We wanted to rebrand our products. One of our particular goals was to present products that were easily understood so that we could enter the wholesale market. This would make our products sell themselves without having one of our sales representatives fail to describe the product uses. We also wanted to achieve a comfort level with how we represented the products because those were new to some of the communities we serve.

We consider ourselves to be a socially-conscious company. We’re eco-friendly, Leaping Bunny certified, vegan certified, and identify as an LGBTQ and woman-owned business. For this project, we also wanted to repackage our products and represent these qualities within our branding.

SOLUTION

What was the scope of their involvement?

Crème de Mint’s process was very thorough. It started with a very detailed questionnaire of what we were looking for as a business. Then, we had 1–2 Zoom interviews to discuss the project in more detail. After that, they presented a project outline with different tiers of what they were able to do.

During the discovery process, I sent Crème de Mint a couple of examples of products that appealed to me. They also took our products and created three different mock-ups for us to decide on a path for the branding. For this new branding, they also incorporated my trademark into their designs.

What is the team composition?

I worked mainly with Lauren (Owner), although I also spoke to two other associates throughout the project.

How did you come to work with Crème de Mint?

They were recommended to us by a very respected source. After looking at their profile, I felt that they were the best choice for what I was looking for.

How much have you invested with them?

We spent around $20,000.

What is the status of this engagement?

We started talking in November 2020, and the project started in September 2021. The rebranding process ended in May 2022. However, we’re still working with Crème de Mint on a website redesign project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

After rebranding our products, our conversion rate has doubled, and our brand awareness has significantly increased, especially in the wholesale market. Before, we were selling our products in two states; now, we’re selling them in a dozen states. Additionally, we’ve expanded our business into a warehouse, and we’ve increased our staff.

Throughout the process, I had a very clear idea of what I was looking for, and Crème de Mint was excellent at taking that and making it possible. They were great at listening to what I wanted and making it a reality. Now, our packaging is made of recycled and biodegradable materials.

How did Crème de Mint perform from a project management standpoint?

Crème de Mint was very responsive, usually answering our queries within 24 hours, and they never left a question unanswered. Additionally, they completed the project when expected. Everything was done in a timely manner and managed exactly how we wanted. We mostly communicated via email unless we had questions. On those occasions, we had a Zoom call.

What did you find most impressive about them?

Crème de Mint’s extensive knowledge of the dietary and cosmetic industry was their strength. From the layout of our labels to the information that they had for designing our products, they had a firm grasp on both industries.

Are there any areas they could improve?

I can’t think of anything they could have done better; I was very happy with their work.

Do you have any advice for potential customers?

Have a firm and clear vision of what you want. Crème de Mint will help you fulfill your needs if you know what you’re looking for.

BACKGROUND

Please describe your company and your position there.

I am the owner of a new beauty supply product, Qweeni Cap. It is a revolutionary new design on the convectional shower cap to allow someone to wash as much or as little of their hair as they wish while keeping the remainder dry. This allows you to wash your oily parts of your hair without the need of dry shampoo.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Creme de Mint?

We hired Creme de Mint design to create our packaging for the Qweeni cap. Lauren and her team did a fantastic job designing, creating the packaging while communicating the marketing message of the shower cap. They even taught us how to fold the caps to properly inset them into the boxes.

What were your goals for this project?

We wanted a box design with a cutout to show the different patterns for caps but most importantly communicate how this cap was different than other caps on the marketplace today.

SOLUTION

How did you select Creme de Mint?

We met Creme de Mint at a startups meet up group. She displayed work of other clients which I was impressed with. I felt the quality was worthwhile with them.

Describe the project in detail.

We held several meetings and calls to discuss the scope and need of the packaging. She was very thorough on the project and holding both sides to a project timeline.

What was the team composition?

Myself, engineering and webdesign were all involved in assisting on package design.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were very impressed with the final product design. After a few minor tweaks to the language on the box, we were ready to go to press for 1000 units.

How effective was the workflow between your team and theirs?

Laurent and her team stayed very connected and communicated with us all needs for our side to help their team get to the final outcome. Communication between everyone was great.

What did you find most impressive about this company?

The creative design given was outstanding. They listened to us regarding the style of packaging design we needed.

Are there any areas for improvement?

I am very pleased. They were very open to the timelines and budgets of their customers. The communication was also great.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Zig Travel. We’re a high-end luxury travel company that creates detailed, personalized itineraries for our clients. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creme de Mint?

We hired Creme de Mint to redesign the look and feel of our branding. They worked to refine how we presented ourselves to our clients.

SOLUTION

What was the scope of their involvement? 

Creme de Mint was responsible for creating our branding assets, from the website design to the logo and business cards.

We started out with a series of discovery conversations. I sent them some ideas, which they compiled into mood boards that expressed potential directions we could pursue. It was really important to me to create the right feel, so we spent a lot of time going back and forth on the images used.

Once we chose a direction, the team created our site design and made tweaks based on our feedback. This included our identity, color schemes, fonts, layout, and visuals. It was the same iterative process for the logo.

One of the challenges we faced was combining two separate parts of our business together into a single site. They managed to merge our luxury travel stance with our professional sailing team services by really listening to our needs.

What is the team composition? 

It was three people, but everything went through Lauren (Principal). There was also a creative writer for the copy as well as a designer.

How did you come to work with Creme de Mint?

I did a lot of research online and received recommendations from some peers in my professional network before finding Creme de Mint. During the selection process, I ended up reaching out to about four agencies before going with Lauren.

The decision was based on my conversations with her. She was enthusiastic about my work and was just generally excited about the travel business. It felt like she actually wanted to do my website and would take the time to really understand what I was looking for in my brand, not just give me a cookie-cutter site.

How much have you invested with them?

I spent a little over $20,000.

What is the status of this engagement?

The project lasted from September 2019–February 2020. The project initially wasn’t going to include logo design, but the scope expanded a bit.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Now is not a great time for metrics in the travel business because of COVID-19, but I’ve received positive responses. I continually get compliments about the new look from my existing clients, and I’m proud to show off my branding.

Creme de Mint was wonderful to work with. The team put in the effort to listen to what I was looking for and was willing to go through several iterations until we landed on the right final product. 

It was a mutual understanding that we weren’t going to settle for a cookie-cutter site. This was a project that had to appeal to high-net-worth individuals, so it needed to be unique, have different colors, and use images that weren’t just stock photos you’d see on all the other travel sites.

I pushed them pretty hard. But, Lauren and her team were great at taking my feedback and translating that into the final design. After a lot of time and energy, we found the right look for my business.

How did Creme de Mint perform from a project management standpoint?

We’d set certain deadlines based on when I wanted to complete the project along with when I could get things to them on my own schedule. Creme de Mint was good about working around my needs. If there was a week when I couldn’t dedicate time to giving feedback, they would adjust to the following week.

Their team communicated through Basecamp, which was a good tracking platform. We spoke a bit less in the beginning but ramped up once I chose a visual direction for my brand.

What did you find most impressive about them?

They were well-connected. If I needed a printer, a photographer, or someone else, they knew the right person for the job. Everyone was easy to talk to and super creative. 

Are there any areas they could improve?

Some of the writing wasn’t quite what I envisioned, but, then again, part of that might be because I wasn’t good at describing the nuances of my business to them. The copywriter they assigned was wonderful at making alternations and providing strong copy, but it was a bit easier to do some of it myself. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a wellness brand that sells dietary supplements, teas, and loose-leaf herbs. We educate our consumers across our two social platforms on how to maintain a healthy lifestyle overall.
 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creme de Mint?

I’d hired a graphic designer to handle some creative assets for me, but they didn’t deliver as expected. Rather than working with me, they just presented the final product, which was not what I’d requested. That’s why I turned to Creme de Mint to handle my graphic design needs.

SOLUTION

What was the scope of their involvement? 

Lauren (Principal) has done all of my graphic design work, including product design (e.g., packaging, labels), web design, and social media assets. For each project, she takes the time to listen to what I want before creating mood boards. I like that she works with me to go through multiple options at each step. Then, we’ll choose the color scheme and move on to the design.

On the social media side, we have an Instagram page that she helps curate. Besides designing the ads, Lauren works on all of the posts and picks out the color schemes for our recipe videos. She also does our newsletter emails. 

What is the team composition? 

I work with Lauren directly, but she also has her own team of people. 

How did you come to work with Creme de Mint?

After my previous unsuccessful graphic design experience, I knew that it was important for me to work with someone who shared my values. I wanted a collaborative partner who was more of a perfectionist. 

That’s when I found Lauren. She’s an award-winning graphic designer in Miami with so many big-name clients, so I reached out.

How much have you invested with them?

I pay about $8,000–$10,000 per month on average, which puts us over $100,000–$150,000 in total.

What is the status of this engagement?

We started working together around September 2018, and the engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

What stands out about working with Lauren is that she provides me with options so that I can move forward. That’s consistent throughout the process. When she hands me a design to consider, I always have three to pick from. And, if I’m not happy with them, she’ll go back and do more.

It’s her commitment to customer service and design options that make her so professional. That’s what separates her from other graphic designers who might be talented but mediocre to work with.

In addition to design work, Lauren has been such a good resource for growing my company. She was the one who suggested that I do email campaigns, and they ended up being very profitable. Having such a take-charge person on my team has been invaluable. I know I can reach out to Lauren about a problem, and she’ll point me in the right steps. 

How did Creme de Mint perform from a project management standpoint?

Whenever I assign a task to Lauren, I know that I don’t have to write it down because she’ll remember and stay on top of it. She never misses a deadline and will make sure that I don’t either. If there’s any hold-up, it’s usually on my side. She gets back to me every single day, which makes for a pleasant working experience.

What did you find most impressive about them?

Lauren is exactly the type of person you want working on your team. You need people who can execute, and she does just that. I’m serious when I say Lauren is one of my favorite people, and I’ll continue working with her for a very long time.

Are there any areas they could improve?

My company has a lot of needs, and I want to pass Lauren more work. However, I don’t know if she has enough support behind the scenes. Maybe as she grows and hires more people, I’ll expand my work with her.

Do you have any advice for potential customers?

Try to have a clear idea of what you want so that Lauren can fine-tune it.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and founder of a coaching company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creme de Mint?

I wanted someone to help me with the logo and brand identity of my new company.

SOLUTION

What was the scope of their involvement?

I started this business in 2019, and needed help with developing a visual brand identity. To start, I briefed them on my audience, the business problem, and my overall business objective. Based on that, I received a proposal from them. We moved into the development of various parts of my brand identity like the logo, brand colors, and fonts. They were critical in developing how my business presented itself to our audience.  

What is the team composition?

I was working primarily with the owner but had a few meetings with a copywriter as well. 

How did you come to work with Creme de Mint?

I knew their owner personally and heard that she offered the branding services I was looking for. She said she could help me, so we started collaborating. 

What is the status of this engagement?

We worked together from April–June 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I continue to build upon their branding deliverables and find that the designs are flexible and still very up-to-date after about a year of use. Customers feel that the brand really showcases my personality and reflects my services well, which is important as a coaching business. I also still enjoy everything they created as well. They captured the character and essence of who I am through the project.  

How did Creme de Mint perform from a project management standpoint?

I enjoyed the process because of their level of engagement and willingness to guide me through answering my questions on branding. We communicated every few days over a phone call to exchange feedback on their most recent progress. It was a very smooth process that didn’t feel complicated at all. They delivered more than expected because they wanted to be as helpful as possible. 

What did you find most impressive about them?

They clarified my wants by digging and asking questions, which helped them understand what I really needed. When I didn’t know what I wanted, they were willing to dig deeper with me to help. That was valuable to me because they were stepping up as a partner rather than just a vendor. They found it important to express my brand in a way that would best reflect my business.

Are there any areas they could improve?

It would be great if they kept in touch with us on a business level. I’d likely have additional work with them if they nurtured that relationship.

Do you have any advice for potential customers?

Know what you want from the partnership to streamline the process.

BACKGROUND

Introduce your business and what you do there.

I’m a partner and VP at an organic cold-pressed juice company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creme de Mint?

Initially, we needed help with a redesign of our labeling.

SOLUTION

What was the scope of their involvement?

In addition to our label redesign, they designed a lot of our print material. As part of the process, we filled out a lengthy online survey to tell them more about the branding and what we’re looking for. For print work, they created postcards, menus, and other similar items.

What is the team composition?

We work with Lauren (Graphic Designer & Principal).

How did you come to work with Creme de Mint?

Lauren was recommended to us by a gazpacho company. We really liked their image, and we ended up going with Creme de Mint after considering a few other options.

How much have you invested with them?

We’ve spent around $10,000 so far.

What is the status of this engagement?

We started working together in June 2015, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve got tons of positive feedback, and we’re on the shelves of grocery stores in eight states. We couldn’t have done it without them.

How did Creme de Mint perform from a project management standpoint?

The team communicated fantastically. They have an online portal where we can go back and forth to give feedback with attached files. Overall, the process was very easy.

What did you find most impressive about them?

Lauren never stops until things are perfect.

Are there any areas they could improve?

No, if we could hire them in-house, we would.

Do you have any advice for potential customers?

I would recommend them for anything branding related.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a baby clothing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creme de Mint?

I needed help with my product's package design.

SOLUTION

What was the scope of their involvement?

First, they sent me a questionnaire about what I was looking for and the targets I wanted to meet. Then, the team asked me questions about the product. Next, we talked about colors and my logo.

The team studied all of my competitors and did the copywriting for the package. Then, they sent me four options for the package design. I only had one small modification to make, and then we were done.

What is the team composition?

I worked with one person from their team.

How did you come to work with Creme de Mint?

I found them through Google.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We started working together in March 2020, and we wrapped up in April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t started selling yet, but everything has been up to my expectations so far.  

How did Creme de Mint perform from a project management standpoint?

They always answered my questions quickly, and the whole process wasn’t long at all. I would work with them again for sure.

What did you find most impressive about them?

They were very creative and delivered a product that I’m happy with.

Are there any areas they could improve?

No, I don’t think so.

Do you have any advice for potential customers?

No, they’re very easy to work with.

BACKGROUND

Please describe your company and your position there.

I am the CO-Founder of Happy Planet Group. We are a women owned business based in Fort Lauderdale, FL. We distribute retail food products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Creme de Mint?

Our company hired Creme de Mint to create the packaging for our brand MiSOgood. We have 6 SKU's and Lauren (the founder) designed the most beautiful packaging for our brand.

Everything that we asked for she executed perfectly. Furthermore, we were so happy with our packaging that we then hired her for more design work for brochures, our website design, and other marketing materials.

What were your goals for this project?

We wanted packaging and marketing materials that painted a picture of the theme of our product. The packaging of a consumer brand is very important for the sale of your product. We were very impressed with the design and attention to detail that Creme de Mint did with both our packaging and website design.

SOLUTION

How did you select this vendor?

We did an online search, and after looking at Creme de Mint's previous work and location to us, we decide to choose this vendor.

Describe the project in detail.

Once we decided to move forward, we set up many calls to discuss our vision for the packaging, the colors, and overall look and feel. Lauren was very prompt with delivering on our short deadline.

Nothing was rushed, but everything was executed to perfection. Even post her design, we went to a trade show and came back to her with some feedback and she quickly made the small changes that we requested.

What was the team composition?

We worked mainly with Lauren the founder, though on the website there were other team members helping.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As a start-up these numbers are hard to express, but many people have commented how beautiful our packaging was, and have stated that they purchased our brand because of the packaging.

How effective was the workflow between your team and theirs?

Very impressed with the communication from Lauren and her team. Everyone was very timely and effective on deadlines.

What did you find most impressive about this company?

We are very impressed with the work that Creme de Mint covers. Not only is the group very talented with package design, but also on marketing materials and website design. I also appreciate that Lauren makes sure all your ideas and vision are met.

What I thought was very unique about working with Creme de Mint was that if there was something specific that we wanted that wasn't originally planned for Lauren made sure she found someone who could do it for us within her team and quickly quoted it for us with a timeline.

I really feel like they are a great group for many design details that a company needs.

Are there any areas for improvement?

Creme de Mint is very timely, priced well, and no step is forgotten about. If there is something that you want changed or executed differently without hesitation Lauren makes sure that it is done. With that being said - anything that we felt needed to be improved on it was properly dealt with.