Brands People Crave
Founded in 2010, Crème de Mint is a boutique design agency dedicated to creating brands people crave. We don’t believe in cookie-cutter designs or bland packaging—instead, we curate brands packed with flavor and zest.
Branding isn’t about just one element, but the way each one comes together to tell a story that delights your customers. We craft each element with precision, research, and purpose, blending them together to produce a striking brand designed to highlight YOU—your values, your vision, and your distinct brand personality.
We’re here to help you fulfill the vision you have for your business, whether you need fundamental branding basics, a full-scale design across all channels, or something in between. We’re ready to spice up your brand today!
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Rebranding & Package Design for Herbal Apothecary
the project
“They were great at listening to what I wanted and making it a reality.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner of MEGAN & CO., a herbal apothecary in Northwest Iowa. We serve a rural community by providing herbal medicine through dietary supplements and infused herbal cosmetics.
What challenge were you trying to address with Crème de Mint?
We wanted to rebrand our products. One of our particular goals was to present products that were easily understood so that we could enter the wholesale market. This would make our products sell themselves without having one of our sales representatives fail to describe the product uses. We also wanted to achieve a comfort level with how we represented the products because those were new to some of the communities we serve.
We consider ourselves to be a socially-conscious company. We’re eco-friendly, Leaping Bunny certified, vegan certified, and identify as an LGBTQ and woman-owned business. For this project, we also wanted to repackage our products and represent these qualities within our branding.
What was the scope of their involvement?
Crème de Mint’s process was very thorough. It started with a very detailed questionnaire of what we were looking for as a business. Then, we had 1–2 Zoom interviews to discuss the project in more detail. After that, they presented a project outline with different tiers of what they were able to do.
During the discovery process, I sent Crème de Mint a couple of examples of products that appealed to me. They also took our products and created three different mock-ups for us to decide on a path for the branding. For this new branding, they also incorporated my trademark into their designs.
What is the team composition?
I worked mainly with Lauren (Owner), although I also spoke to two other associates throughout the project.
How did you come to work with Crème de Mint?
They were recommended to us by a very respected source. After looking at their profile, I felt that they were the best choice for what I was looking for.
How much have you invested with them?
We spent around $20,000.
What is the status of this engagement?
We started talking in November 2020, and the project started in September 2021. The rebranding process ended in May 2022. However, we’re still working with Crème de Mint on a website redesign project.
What evidence can you share that demonstrates the impact of the engagement?
After rebranding our products, our conversion rate has doubled, and our brand awareness has significantly increased, especially in the wholesale market. Before, we were selling our products in two states; now, we’re selling them in a dozen states. Additionally, we’ve expanded our business into a warehouse, and we’ve increased our staff.
Throughout the process, I had a very clear idea of what I was looking for, and Crème de Mint was excellent at taking that and making it possible. They were great at listening to what I wanted and making it a reality. Now, our packaging is made of recycled and biodegradable materials.
How did Crème de Mint perform from a project management standpoint?
Crème de Mint was very responsive, usually answering our queries within 24 hours, and they never left a question unanswered. Additionally, they completed the project when expected. Everything was done in a timely manner and managed exactly how we wanted. We mostly communicated via email unless we had questions. On those occasions, we had a Zoom call.
What did you find most impressive about them?
Crème de Mint’s extensive knowledge of the dietary and cosmetic industry was their strength. From the layout of our labels to the information that they had for designing our products, they had a firm grasp on both industries.
Are there any areas they could improve?
I can’t think of anything they could have done better; I was very happy with their work.
Do you have any advice for potential customers?
Have a firm and clear vision of what you want. Crème de Mint will help you fulfill your needs if you know what you’re looking for.
Focus
Portfolio
Zig Travel, Alkaline Herb Shop, Expressed Juice, Keto Science, Megan & Co Herbal Apothecary, Benihana
Megan & Co. Package Design & Rebrand
Megan & Co. Herbal Apothecary produces high-end products, made on-site by herbalists with the best-sourced ingredients available. However, when Megan & Co. came to Crème de Mint, their packaging did not convey trust or connect to the products’ level of quality and credibility.
Crème de Mint’s rebrand of Megan & Co. transformed the brand image. The new, elevated packaging connected to the audience and formed a brand that could stand out, charge a premium price, and attract new interest.
The updated packaging design is clean, modern, and sophisticated, communicating effectiveness while also remaining warm and inviting. The glass bottles and bamboo lids are visually appealing and more sustainable than plastic alternatives. The packaging design was also recognized by GD USA and has been selected by The Academy of Interactive and Visual Arts for a Davey Award.
Alkaline Herb Shop Email Marketing
Alkaline Herb Shop is a growing wellness brand that helps its clients discover a healthier lifestyle with wildcrafted, organic herbs. Crème de Mint’s strategic approach to email marketing brought new revenue for the company and new excitement for Alkaline Herb Shop’s customers, increasing open rates, driving conversions, and leading to a boom in revenue.
Rapid Fire Logo & Package Design
Windmill Health Products is a company dedicated to providing high-quality, innovative health products to the market. They needed a new logo and packaging design for their coffee and tea brand, Rapid Fire.
The original designs for the brand were complex and busy. Crème de Mint created updated designs that were cleaner, sleeker, more modern, and more readable. We removed the excess typography on the packaging, drawing focus to the product names.
Alkaline Herb Shop Social Media Design
Redesigned Alkaline Herb Shop Social Media Channel with new branded look and feel. We also designed digital ads, email marketing and SMS marketing for the brand.
Keto Science Logo & Package Design
Keto Science needed a logo, packaging, and web design that would help them stand out from other vitamin and dietary supplement brands as well as appeal to sports enthusiasts, health and nutrition aficionados, and people following the keto diet.
Crème de Mint’s designs laid the foundation for the brand to take off. As a result, Keto Science has scaled up into an established and highly successful supplement brand sold at most major retailers. Capturing the boldness and strength that appealed to the target audience, the designs also positioned the brand as a trusted authority in the industry.
Greenworks Website Design & Packaging
Greenworks was prepared to launch a new line of natural wellness supplements. As a new brand, they needed sustainable supplement packaging that looked and felt high-end, matching the quality of the products. They also needed a website that would strike a chord with wellness enthusiasts and set them apart as a quality brand in the industry.
Crème de Mint’s work on the supplement packaging design, brand identity, website, and messaging laid the foundation for a successful launch into the wellness industry, positioning Greenworks as a favored brand for holistic health products.
Truesse Amazon Store for a Skincare Line
Truesse wanted a minimalist approach to their skincare packaging and website design, along with an Amazon store, to convey the purity of the ingredients and the power of their products. Crème de Mint’s designs established Truesse as a credible, trustworthy, and thriving skincare brand built on ancient natural roots.
Skin Sauvage Email Marketing for Brand Launch
When entrepreneur and TV personality Marina Dedivanovic decided to launch a skin care brand, she knew she needed premium branding and sophisticated skin care packaging design. Skin Sauvage needed to launch with a bang, rounding out a strong online presence and building a loyal following.
Crème de Mint wrote and designed an engaging welcome sequence that shared the brand story, painted the picture of the product benefits, and offered incentives to make a first purchase.
Crème de Mint’s designs paved the way for Skin Sauvage to launch with a bang, positioning themselves as a sleek, sexy, skin care solution.
Zig Travel Website Design & Branding
Zig Travel is a luxury signature travel brand dedicated to cultivating rich, authentic, once-in-a-lifetime experiences for their clients. The company needed branding and design that established them as the go-to authority on bringing travel dreams to life. They also needed website design, social media, and email marketing that helped them spread the word and gain clientele.
Crème de Mint redesigned the website and wrote new copy that aligned with the upscale vision the founder saw for the brand. The bold imagery speaks to both the seasoned travel lover and the novice ready to see the world. At the same time, the copy tells the story of a luxury traveler who deserves it all—a premiere experience without all the planning and logistics.
Crème de Mint’s branding and website design for the travel brand propelled them into the luxury travel world, spreading brand awareness and garnering a loyal clientele. Zig Travel’s new, transformed brand image was consistent and elegant, highlighting the mission of the brand and reflecting the goals the founder envisioned for the company.
Zig Travel Social Media Marketing
Zig Travel's founder turned to Crème de Mint for branding and design to establish her brand as the go-to authority on bringing travel dreams to life. Crème de Mint laid the foundation for successful social media branding by providing a branded template, along with the first month of captions and images for Instagram and Facebook. The captions included travel tips, trends, and valuable information about sustainable and eco-friendly travel. We also provided hashtags and scheduled the posts for the company.
Our designs for the travel brand propelled them into the luxury travel world, spreading brand awareness and garnering a loyal clientele. Zig Travel’s new, transformed brand image was consistent and elegant, highlighting the mission of the brand and reflecting the goals the founder envisioned for the company.
Expressed Juice Logo & Package Design
How does a small juice brand get noticed in a competitive industry? That was the challenge presented to Crème de Mint when Expressed Juice prepared for the launch of their brand. Crème de Mint designed distinctive product packaging and eye-catching promotional materials that made sure Expressed Juice was anything but one of the crowd.
We didn’t want to rely on the same bottle as every other juice company—a traditional square or Boston round shape. Playing on a nightclub theme along with the brand's healing concept, Crème de Mint created a bottle reminiscent of a flask and a medicine bottle. It was different and edgy. In essence, this bottle would attract a young crowd and make the act of drinking feel like an experience.
Years later, the brand has expanded and grown, carrying the success of their launch and remaining a fan favorite at markets, expos, and shows. Their award-winning designs from Crème de Mint continue to set them apart, catching eyes of restaurants, bars, and individuals, and keeping them as busy as ever.
Juicera Logo & Package Design
Crème de Mint created the brand and package design for Juicera, a South Florida juice company that sells in Whole Foods. They wanted their own unique identity. Their previous design looked too similar to other juice brands.
Crème de Mint designed the packaging to be clean, bright, and eye-catching. The half-moon die-cut symbolizes a fruit wedge and a drop of juice, highlighting the freshness and natural element of the juice. We also created the tagline “made true for you” as an extra call-back to the wholeness of the product and Juicera’s commitment to the customer.
The end product not only stood out from the rest of the juice on the shelf—it also stood for what made the brand great. The colorful, minimalistic, bold packaging reflected the brand’s mission and attracted customers. Whole Foods, the brand’s primary vendor, admired the designs and knew they resonated with their clientele. The packaging designs contributed to Juicera’s success and growth. Since our work on the project, Juicera has expanded to over 150 locations, including restaurants, hotels, and grocery store chains.
Juicera Brand Identity
Juicera, a South Florida juice company that sells in Whole Foods, turned to Crème de Mint to revamp their branding and packaging design.
We established a distinct brand voice or Juicera—something that captured the essence of the brand, showed what made them special, and engaged customers as they walked by. We designed business cards, van decals, and trade show banners that aligned with the revamped brand identity, providing a cohesive look for marketing.
MiSOgood Packaging
MiSOgood's original graphic design didn’t stand out from other miso food packaging options in the stores. Furthermore, it failed to communicate the nutrition-emphasis, the bold flavor, or the easy-to-use nature of the products.
Crème de Mint redesigned the packaging to be warm, captivating, and inviting. The minute timer reinforces the ease of use. The design also draws focus to the product’s differentiators and health benefits.
Crème de Mint’s packaging design laid the foundation for MiSOgood to form vendor relationships and expand their brand into stores and markets.
MiSOgood Website Design
MiSOgood is a line of organic, non-GMO soup bases and universal condiments created in Japan with authentic ingredients and expertise. They needed a website design that would help them communicate the value of their products to vendors and appeal to their millennial audience.
We designed a fresh and clean website with food photography to inspire culinary ideas and images of cooking, farms, plants, and the wholesome, authentic ingredients used in the products.
We interviewed the founders about their journey and wrote their brand story for the website, revealing their mission and path to creating the brand. Crème de Mint’s web design laid the foundation for MiSOgood to expand their brand and set up e-commerce offerings.
Dr. Carol DVM Package Design for Pet Supplements
Dr Carol DVM Dog & Cat Formula offers traditional and natural therapies to help pets live long and healthy lives. The founder sold the brand in her office, but wanted to expand into retail to share the benefits of her products with more pet owners around the country. She hired Crème de Mint to take her pet product labels to the next level.
The original labels were busy and disjointed. They didn’t align with the professional feeling of the brand. We created sleek, cohesive labels that felt more sophisticated.
Crème de Mint’s designs reflected the brand’s experience and expertise. We created a cohesive brand image and helped the brand highlight their commitment to helping pets everywhere.
Mixology Maker Logo & Package Design
The Drinks Company had a vision for a line of versatile, easy-to-use bases for cocktails and mocktails—Mixology Maker. The company hired Crème de Mint to create packaging design for the drink mixes that encompassed both the enjoyment of making at-home cocktails and the authenticity and freshness of their mixers.
We wanted the packaging to be eye-catching and lighthearted while also highlighting the elevated quality of the products. The colorful hand drawn fruit illustrations are fresh and enticing, drawing in the consumer. The black in the center adds sophistication and quality, reflecting a premium brand.
Crème de Mint’s designs produced a feeling of fun, merriment, and quality, setting the brand apart from competitors and appealing to the target audience.
Beurer Package Design
Beurer is the #1 leading healthcare brand in Europe, providing at-home medical and massage equipment, including pulse oximeters, thermometers, TENS units, and toning belts. They needed packaging design for the brand that would command attention, appeal to their active, fitness-oriented audience, as well as communicate the purpose of their new product.
We designed the packaging so that the consumer could read it whether it was displayed horizontally or vertically. The copy on the front of the packaging is minimal, communicating the product’s purpose—massage and regeneration. The back of the sports packaging offers more detail on the benefits of the product in an easy-to-read, bulleted list.
Reviews
the project
Product Design & Launch Support for Skincare Company
"Everything went even better than I had hoped for."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I have started a new entity Truesse selling beauty and skin care products online through my eCommerce Site and Amazon. I am the owner of the new entity.
For what projects/services did your company hire Crème de Mint, and what were your goals?
Creme de Mint worked with me with every aspect of the products except for the actual product itself. From brand name selection all the way through eCommerce site design and Amazon product pages. My goal was to select a brand name, design the packaging and launch the products.
How did you select this vendor?
I found 3 companies that worked with companies who did the same thing that I wanted to do. My decision to select Creme de Mint was based on the work they have done for past clients in my industry and the responsiveness and knowledge that Lauren showed. They were not just another design and branding company who were looking for another gig but they really showed passion about what they did and wanted to make sure that the products they were working was something that they themselves would want to use.
Describe the scope of their work in detail, including any steps and the final deliverables.
They started off by interviewing my team and myself to understand the history behind the product to see what makes us different from the host of other similar products out there and also our target audience as well as our end goal. We bounced around various names as well as packaging designs as well as their reasoning for behind any of their suggestions. They also gave us choices and worked with us though process of making final selections.
How many people from the vendor's team worked with you, and what were their positions?
I worked directly with Lauren and their product designers.
Can you share any outcomes from the project that demonstrate progress or success?
We have stated with a handful of products that we wanted to sell and worked from branding to launch. in less than a year we were able to go live and have started to see steady growth.
Describe their project management style, including communication tools and timeliness.
We had weekly meetings and set certain timeframes for deliverables which were always met by Creme de Mint. Even though we had fixed meetings if there were something that was missed of even an after thought they were flexible and was able to spend the time to review of discuss even though it may mean going back to the begining.
What did you find most impressive or unique about this company?
They knowledge of the industry and ability to conceptualize things that I had a hard time even putting into words.
Are there any areas for improvement or something they could have done differently?
Not really. for my project I thought everything went even better than I had hoped for. Though we had a very professional relationship they were always willing to share insights that were not part of the scope of the project.
the project
Rebranding & Package Design for Herbal Apothecary
“They were great at listening to what I wanted and making it a reality.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner of MEGAN & CO., a herbal apothecary in Northwest Iowa. We serve a rural community by providing herbal medicine through dietary supplements and infused herbal cosmetics.
What challenge were you trying to address with Crème de Mint?
We wanted to rebrand our products. One of our particular goals was to present products that were easily understood so that we could enter the wholesale market. This would make our products sell themselves without having one of our sales representatives fail to describe the product uses. We also wanted to achieve a comfort level with how we represented the products because those were new to some of the communities we serve.
We consider ourselves to be a socially-conscious company. We’re eco-friendly, Leaping Bunny certified, vegan certified, and identify as an LGBTQ and woman-owned business. For this project, we also wanted to repackage our products and represent these qualities within our branding.
What was the scope of their involvement?
Crème de Mint’s process was very thorough. It started with a very detailed questionnaire of what we were looking for as a business. Then, we had 1–2 Zoom interviews to discuss the project in more detail. After that, they presented a project outline with different tiers of what they were able to do.
During the discovery process, I sent Crème de Mint a couple of examples of products that appealed to me. They also took our products and created three different mock-ups for us to decide on a path for the branding. For this new branding, they also incorporated my trademark into their designs.
What is the team composition?
I worked mainly with Lauren (Owner), although I also spoke to two other associates throughout the project.
How did you come to work with Crème de Mint?
They were recommended to us by a very respected source. After looking at their profile, I felt that they were the best choice for what I was looking for.
How much have you invested with them?
We spent around $20,000.
What is the status of this engagement?
We started talking in November 2020, and the project started in September 2021. The rebranding process ended in May 2022. However, we’re still working with Crème de Mint on a website redesign project.
What evidence can you share that demonstrates the impact of the engagement?
After rebranding our products, our conversion rate has doubled, and our brand awareness has significantly increased, especially in the wholesale market. Before, we were selling our products in two states; now, we’re selling them in a dozen states. Additionally, we’ve expanded our business into a warehouse, and we’ve increased our staff.
Throughout the process, I had a very clear idea of what I was looking for, and Crème de Mint was excellent at taking that and making it possible. They were great at listening to what I wanted and making it a reality. Now, our packaging is made of recycled and biodegradable materials.
How did Crème de Mint perform from a project management standpoint?
Crème de Mint was very responsive, usually answering our queries within 24 hours, and they never left a question unanswered. Additionally, they completed the project when expected. Everything was done in a timely manner and managed exactly how we wanted. We mostly communicated via email unless we had questions. On those occasions, we had a Zoom call.
What did you find most impressive about them?
Crème de Mint’s extensive knowledge of the dietary and cosmetic industry was their strength. From the layout of our labels to the information that they had for designing our products, they had a firm grasp on both industries.
Are there any areas they could improve?
I can’t think of anything they could have done better; I was very happy with their work.
Do you have any advice for potential customers?
Have a firm and clear vision of what you want. Crème de Mint will help you fulfill your needs if you know what you’re looking for.
the project
Packaging Design for Beauty Supply Company
"They were very open to the timelines and budgets of their customers. The communication was also great."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the owner of a new beauty supply product, Qweeni Cap. It is a revolutionary new design on the convectional shower cap to allow someone to wash as much or as little of their hair as they wish while keeping the remainder dry. This allows you to wash your oily parts of your hair without the need of dry shampoo.
For what projects/services did your company hire Creme de Mint?
We hired Creme de Mint design to create our packaging for the Qweeni cap. Lauren and her team did a fantastic job designing, creating the packaging while communicating the marketing message of the shower cap. They even taught us how to fold the caps to properly inset them into the boxes.
What were your goals for this project?
We wanted a box design with a cutout to show the different patterns for caps but most importantly communicate how this cap was different than other caps on the marketplace today.
How did you select Creme de Mint?
We met Creme de Mint at a startups meet up group. She displayed work of other clients which I was impressed with. I felt the quality was worthwhile with them.
Describe the project in detail.
We held several meetings and calls to discuss the scope and need of the packaging. She was very thorough on the project and holding both sides to a project timeline.
What was the team composition?
Myself, engineering and webdesign were all involved in assisting on package design.
Can you share any outcomes from the project that demonstrate progress or success?
We were very impressed with the final product design. After a few minor tweaks to the language on the box, we were ready to go to press for 1000 units.
How effective was the workflow between your team and theirs?
Laurent and her team stayed very connected and communicated with us all needs for our side to help their team get to the final outcome. Communication between everyone was great.
What did you find most impressive about this company?
The creative design given was outstanding. They listened to us regarding the style of packaging design we needed.
Are there any areas for improvement?
I am very pleased. They were very open to the timelines and budgets of their customers. The communication was also great.
the project
Branding & Logo Design for Luxury Travel Company
“I continually get compliments about the new look from my existing clients, and I’m proud to show off my branding.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner of Zig Travel. We’re a high-end luxury travel company that creates detailed, personalized itineraries for our clients.
What challenge were you trying to address with Creme de Mint?
We hired Creme de Mint to redesign the look and feel of our branding. They worked to refine how we presented ourselves to our clients.
What was the scope of their involvement?
Creme de Mint was responsible for creating our branding assets, from the website design to the logo and business cards.
We started out with a series of discovery conversations. I sent them some ideas, which they compiled into mood boards that expressed potential directions we could pursue. It was really important to me to create the right feel, so we spent a lot of time going back and forth on the images used.
Once we chose a direction, the team created our site design and made tweaks based on our feedback. This included our identity, color schemes, fonts, layout, and visuals. It was the same iterative process for the logo.
One of the challenges we faced was combining two separate parts of our business together into a single site. They managed to merge our luxury travel stance with our professional sailing team services by really listening to our needs.
What is the team composition?
It was three people, but everything went through Lauren (Principal). There was also a creative writer for the copy as well as a designer.
How did you come to work with Creme de Mint?
I did a lot of research online and received recommendations from some peers in my professional network before finding Creme de Mint. During the selection process, I ended up reaching out to about four agencies before going with Lauren.
The decision was based on my conversations with her. She was enthusiastic about my work and was just generally excited about the travel business. It felt like she actually wanted to do my website and would take the time to really understand what I was looking for in my brand, not just give me a cookie-cutter site.
How much have you invested with them?
I spent a little over $20,000.
What is the status of this engagement?
The project lasted from September 2019–February 2020. The project initially wasn’t going to include logo design, but the scope expanded a bit.
What evidence can you share that demonstrates the impact of the engagement?
Now is not a great time for metrics in the travel business because of COVID-19, but I’ve received positive responses. I continually get compliments about the new look from my existing clients, and I’m proud to show off my branding.
Creme de Mint was wonderful to work with. The team put in the effort to listen to what I was looking for and was willing to go through several iterations until we landed on the right final product.
It was a mutual understanding that we weren’t going to settle for a cookie-cutter site. This was a project that had to appeal to high-net-worth individuals, so it needed to be unique, have different colors, and use images that weren’t just stock photos you’d see on all the other travel sites.
I pushed them pretty hard. But, Lauren and her team were great at taking my feedback and translating that into the final design. After a lot of time and energy, we found the right look for my business.
How did Creme de Mint perform from a project management standpoint?
We’d set certain deadlines based on when I wanted to complete the project along with when I could get things to them on my own schedule. Creme de Mint was good about working around my needs. If there was a week when I couldn’t dedicate time to giving feedback, they would adjust to the following week.
Their team communicated through Basecamp, which was a good tracking platform. We spoke a bit less in the beginning but ramped up once I chose a visual direction for my brand.
What did you find most impressive about them?
They were well-connected. If I needed a printer, a photographer, or someone else, they knew the right person for the job. Everyone was easy to talk to and super creative.
Are there any areas they could improve?
Some of the writing wasn’t quite what I envisioned, but, then again, part of that might be because I wasn’t good at describing the nuances of my business to them. The copywriter they assigned was wonderful at making alternations and providing strong copy, but it was a bit easier to do some of it myself.
the project
Full-Service Brand Identity & Marketing for Wellness Brand
"Having such a take-charge person on my team has been invaluable."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder of a wellness brand that sells dietary supplements, teas, and loose-leaf herbs. We educate our consumers across our two social platforms on how to maintain a healthy lifestyle overall.
What challenge were you trying to address with Creme de Mint?
I’d hired a graphic designer to handle some creative assets for me, but they didn’t deliver as expected. Rather than working with me, they just presented the final product, which was not what I’d requested. That’s why I turned to Creme de Mint to handle my graphic design needs.
What was the scope of their involvement?
Lauren (Principal) has done all of my graphic design work, including product design (e.g., packaging, labels), web design, and social media assets. For each project, she takes the time to listen to what I want before creating mood boards. I like that she works with me to go through multiple options at each step. Then, we’ll choose the color scheme and move on to the design.
On the social media side, we have an Instagram page that she helps curate. Besides designing the ads, Lauren works on all of the posts and picks out the color schemes for our recipe videos. She also does our newsletter emails.
What is the team composition?
I work with Lauren directly, but she also has her own team of people.
How did you come to work with Creme de Mint?
After my previous unsuccessful graphic design experience, I knew that it was important for me to work with someone who shared my values. I wanted a collaborative partner who was more of a perfectionist.
That’s when I found Lauren. She’s an award-winning graphic designer in Miami with so many big-name clients, so I reached out.
How much have you invested with them?
I pay about $8,000–$10,000 per month on average, which puts us over $100,000–$150,000 in total.
What is the status of this engagement?
We started working together around September 2018, and the engagement is still ongoing.
What evidence can you share that demonstrates the impact of the engagement?
What stands out about working with Lauren is that she provides me with options so that I can move forward. That’s consistent throughout the process. When she hands me a design to consider, I always have three to pick from. And, if I’m not happy with them, she’ll go back and do more.
It’s her commitment to customer service and design options that make her so professional. That’s what separates her from other graphic designers who might be talented but mediocre to work with.
In addition to design work, Lauren has been such a good resource for growing my company. She was the one who suggested that I do email campaigns, and they ended up being very profitable. Having such a take-charge person on my team has been invaluable. I know I can reach out to Lauren about a problem, and she’ll point me in the right steps.
How did Creme de Mint perform from a project management standpoint?
Whenever I assign a task to Lauren, I know that I don’t have to write it down because she’ll remember and stay on top of it. She never misses a deadline and will make sure that I don’t either. If there’s any hold-up, it’s usually on my side. She gets back to me every single day, which makes for a pleasant working experience.
What did you find most impressive about them?
Lauren is exactly the type of person you want working on your team. You need people who can execute, and she does just that. I’m serious when I say Lauren is one of my favorite people, and I’ll continue working with her for a very long time.
Are there any areas they could improve?
My company has a lot of needs, and I want to pass Lauren more work. However, I don’t know if she has enough support behind the scenes. Maybe as she grows and hires more people, I’ll expand my work with her.
Do you have any advice for potential customers?
Try to have a clear idea of what you want so that Lauren can fine-tune it.
the project
Visual Branding for Coaching Firm
They found it important to express my brand in a way that would best reflect my business.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner and founder of a coaching company.
What challenge were you trying to address with Creme de Mint?
I wanted someone to help me with the logo and brand identity of my new company.
What was the scope of their involvement?
I started this business in 2019, and needed help with developing a visual brand identity. To start, I briefed them on my audience, the business problem, and my overall business objective. Based on that, I received a proposal from them. We moved into the development of various parts of my brand identity like the logo, brand colors, and fonts. They were critical in developing how my business presented itself to our audience.
What is the team composition?
I was working primarily with the owner but had a few meetings with a copywriter as well.
How did you come to work with Creme de Mint?
I knew their owner personally and heard that she offered the branding services I was looking for. She said she could help me, so we started collaborating.
What is the status of this engagement?
We worked together from April–June 2019.
What evidence can you share that demonstrates the impact of the engagement?
I continue to build upon their branding deliverables and find that the designs are flexible and still very up-to-date after about a year of use. Customers feel that the brand really showcases my personality and reflects my services well, which is important as a coaching business. I also still enjoy everything they created as well. They captured the character and essence of who I am through the project.
How did Creme de Mint perform from a project management standpoint?
I enjoyed the process because of their level of engagement and willingness to guide me through answering my questions on branding. We communicated every few days over a phone call to exchange feedback on their most recent progress. It was a very smooth process that didn’t feel complicated at all. They delivered more than expected because they wanted to be as helpful as possible.
What did you find most impressive about them?
They clarified my wants by digging and asking questions, which helped them understand what I really needed. When I didn’t know what I wanted, they were willing to dig deeper with me to help. That was valuable to me because they were stepping up as a partner rather than just a vendor. They found it important to express my brand in a way that would best reflect my business.
Are there any areas they could improve?
It would be great if they kept in touch with us on a business level. I’d likely have additional work with them if they nurtured that relationship.
Do you have any advice for potential customers?
Know what you want from the partnership to streamline the process.
the project
Label & Print for Juice Company
“The team never stops until things are perfect.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a partner and VP at an organic cold-pressed juice company.
What challenge were you trying to address with Creme de Mint?
Initially, we needed help with a redesign of our labeling.
What was the scope of their involvement?
In addition to our label redesign, they designed a lot of our print material. As part of the process, we filled out a lengthy online survey to tell them more about the branding and what we’re looking for. For print work, they created postcards, menus, and other similar items.
What is the team composition?
We work with Lauren (Graphic Designer & Principal).
How did you come to work with Creme de Mint?
Lauren was recommended to us by a gazpacho company. We really liked their image, and we ended up going with Creme de Mint after considering a few other options.
How much have you invested with them?
We’ve spent around $10,000 so far.
What is the status of this engagement?
We started working together in June 2015, and our work is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We’ve got tons of positive feedback, and we’re on the shelves of grocery stores in eight states. We couldn’t have done it without them.
How did Creme de Mint perform from a project management standpoint?
The team communicated fantastically. They have an online portal where we can go back and forth to give feedback with attached files. Overall, the process was very easy.
What did you find most impressive about them?
Lauren never stops until things are perfect.
Are there any areas they could improve?
No, if we could hire them in-house, we would.
Do you have any advice for potential customers?
I would recommend them for anything branding related.
the project
Logo & Package Design for Baby Clothing Company
“They were very creative and delivered a product that I’m happy with.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner of a baby clothing company.
What challenge were you trying to address with Creme de Mint?
I needed help with my product's package design.
What was the scope of their involvement?
First, they sent me a questionnaire about what I was looking for and the targets I wanted to meet. Then, the team asked me questions about the product. Next, we talked about colors and my logo.
The team studied all of my competitors and did the copywriting for the package. Then, they sent me four options for the package design. I only had one small modification to make, and then we were done.
What is the team composition?
I worked with one person from their team.
How did you come to work with Creme de Mint?
I found them through Google.
How much have you invested with them?
We spent less than $10,000.
What is the status of this engagement?
We started working together in March 2020, and we wrapped up in April 2020.
What evidence can you share that demonstrates the impact of the engagement?
We haven’t started selling yet, but everything has been up to my expectations so far.
How did Creme de Mint perform from a project management standpoint?
They always answered my questions quickly, and the whole process wasn’t long at all. I would work with them again for sure.
What did you find most impressive about them?
They were very creative and delivered a product that I’m happy with.
Are there any areas they could improve?
No, I don’t think so.
Do you have any advice for potential customers?
No, they’re very easy to work with.
the project
Packaging Design for Food E-Commerce Retailer
"Creme de Mint is very timely, priced well, and no step is forgotten about."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CO-Founder of Happy Planet Group. We are a women owned business based in Fort Lauderdale, FL. We distribute retail food products.
For what projects/services did your company hire Creme de Mint?
Our company hired Creme de Mint to create the packaging for our brand MiSOgood. We have 6 SKU's and Lauren (the founder) designed the most beautiful packaging for our brand.
Everything that we asked for she executed perfectly. Furthermore, we were so happy with our packaging that we then hired her for more design work for brochures, our website design, and other marketing materials.
What were your goals for this project?
We wanted packaging and marketing materials that painted a picture of the theme of our product. The packaging of a consumer brand is very important for the sale of your product. We were very impressed with the design and attention to detail that Creme de Mint did with both our packaging and website design.
How did you select this vendor?
We did an online search, and after looking at Creme de Mint's previous work and location to us, we decide to choose this vendor.
Describe the project in detail.
Once we decided to move forward, we set up many calls to discuss our vision for the packaging, the colors, and overall look and feel. Lauren was very prompt with delivering on our short deadline.
Nothing was rushed, but everything was executed to perfection. Even post her design, we went to a trade show and came back to her with some feedback and she quickly made the small changes that we requested.
What was the team composition?
We worked mainly with Lauren the founder, though on the website there were other team members helping.
Can you share any outcomes from the project that demonstrate progress or success?
As a start-up these numbers are hard to express, but many people have commented how beautiful our packaging was, and have stated that they purchased our brand because of the packaging.
How effective was the workflow between your team and theirs?
Very impressed with the communication from Lauren and her team. Everyone was very timely and effective on deadlines.
What did you find most impressive about this company?
We are very impressed with the work that Creme de Mint covers. Not only is the group very talented with package design, but also on marketing materials and website design. I also appreciate that Lauren makes sure all your ideas and vision are met.
What I thought was very unique about working with Creme de Mint was that if there was something specific that we wanted that wasn't originally planned for Lauren made sure she found someone who could do it for us within her team and quickly quoted it for us with a timeline.
I really feel like they are a great group for many design details that a company needs.
Are there any areas for improvement?
Creme de Mint is very timely, priced well, and no step is forgotten about. If there is something that you want changed or executed differently without hesitation Lauren makes sure that it is done. With that being said - anything that we felt needed to be improved on it was properly dealt with.
The rebranding was fruitful for the client, helping them double their conversion rate, increase their brand awareness, and grow their business into a warehouse. Crème de Mint was responsive, timely, and knowledgeable, and their listening skills were outstanding. They used Zoom to communicate.