Honest, real-world digital design & marketing

We’re a collaborative San Diego agency at the intersection of design and customer experience. We combine the best parts of user experience (UX) with creative design, resulting in striking brand experiences that connect with customers, partners, and sponsors efficiently and effectively.

No vision quests for inspiration. Just pragmatic collaboration and efficient results built by big-agency survivors with decades of experience.

Our focus is digital design — design strategy, UX design, graphic design, copywriting — all firmly rooted in UX design. We apply the tenets of UX design — building empathy, understanding stakeholders, starting small, customizing solutions — to our design process itself.

We call it RATIONAL DESIGN.

Our founder, Lee Fuhr, uses his deep digital experience (20 years and counting) to curate a work plan that saves our clients time, money, and frustration on the way to an informed, reliable, high-quality solution shrink-wrapped to fit each unique problem space.

In a world full of expensive inspiration, Cozy is home to brands that simply want to look good, feel good, and grow.

 
$10,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2011
Show all +
San Diego, CA
headquarters
  • 2330 30th St
    San Diego, CA 92104
    United States

Portfolio

Key clients: 

SunTrust (LightStream), iQuoteXpress, Scripps Affiliated Medical Groups, National Funding, Sony, SapientNitro, ThermoFisher, Teradata, Invisible Children, Mercy Ships, Qualcomm, Milgard

iQuoteXpress | Agency of record Image

iQuoteXpress | Agency of record

GETTING THE BRAND BACK TOGETHER, AND ENJOYING TRIPLE DIGIT GROWTH

A total revitalization of a B2B brand — from logo to website to ongoing content marketing to digital, print, and environmental collateral, and more — resulting in some staggering improvements: 

  • 968% increase in organic search
  • 376% increase in users
per month
  • 87% increase in referral traffic
  • 30% increase in direct traffic
  • All this with no additional PPC spend and tight budgets, leading to a proven increase in quality leads and huge improvements in iQuoteXpress' revenue.

    “Our quantity and quality of leads have gone up by a factor of 10X since our relationship with Cozy begun.”

    Scripps AMG | Agency of record Image

    Scripps AMG | Agency of record

    We've been Scripps AMG's go-to agency for digital design support for over four years. We've worked with them on tight, tactical budgets on everything from multiple full site redesigns to nitty-gritty production design work in support of social media efforts and site maintenance. We've supported not only the SAMG parent brand, but also subbrands Physician Resource Center, Partners Docs, and Scripps Mercy Physician Partners.

    Gurtin | UX for complex dashboard Image

    Gurtin | UX for complex dashboard

    We worked with Gurtin to overhaul the tool their traders use to monitor municipal investment opportunities. We focused on real user needs combined with the real limits of human cognition to ensure the most vital, timely information was readily accessible. Secondary information was kept close at hand, and the user was given robust controls to personalize the interface for their specific momentary use case.

    Teradata | UX design for a massively complex web dashboard system Image

    Teradata | UX design for a massively complex web dashboard system

    We worked with Teradata Labs, module by module in the configurable online dashboard that database admins use to monitor some of the most massively complex database systems in the world (think "Every aspect of every Walmart transaction ever" big). Time after time we focused on highlighting key information while simplifying as much as possible, always minding that the users in this case were captive experts whom we didn't want to

    disappoint with abject, consumer-friendly simplicity.
    Milgard | Full site redesign Image

    Milgard | Full site redesign

    We worked with Milgard on a reinvention of their website, focused on documented user needs. This meant starting with site architecture then moving up through page layouts, page designs, a design system, comps and collaboration with the development team.

    Qualcomm | UX design Image

    Qualcomm | UX design

    Years before the Apple Watch, we worked with Qualcomm to design the fitness dashboard component of what would eventually become the Moto 360. We took the work from user research through flows, wireframes, and specs while working closely with a variety of stakeholders.

    Reviews

    Sort by

    Branding and Design for Small Business Loans Company

    “The quality of their work is high, and all the deliverables are very well-organized and professional.”

    Quality: 
    5.0
    Schedule: 
    4.5
    Cost: 
    4.0
    Willing to refer: 
    4.5
    The Project
     
    $50,000 to $199,999
     
    Jan. - Dec. 2017
    Project summary: 

    Cozy Design, Inc. oversaw branding and design efforts for a business loans provider. They produced data-driven designs for ads and assisted with a hypothesis-driven conversion rate optimization project.

    The Reviewer
     
    201-500 Employees
     
    San Diego, California
    Michael Weisfeld
    Former Director of Digital Marketing, National Funding
     
    Verified
    The Review
    Feedback summary: 

    The collaboration was successful, and several elements Cozy Design, Inc. created are still in use. They were communicative and efficient, and they accommodated the internal project management tool. They offered an abundance of supporting evidence for their suggestions, and they focused on key tasks.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I worked with a small business loans company. We provided capital to small businesses that needed cash. I was the director of digital marketing.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Cozy Design, Inc.?

    We just finished a redesign and rebranding with a different agency. We had style guides and other documents, but that project only took us so far. We needed a team to do additional design work for us.

    SOLUTION

    What was the scope of their involvement?

    They were our creative resource for ad graphics, website enhancements, and other design needs. A lot of the pre-planning was two-fold. We used data and insights to drive decisions, so we presented Cozy Design, Inc. with use cases for ads. We gave them the specs, and they produced images that adhered to our branding guidelines and that would help drive traffic.

    On the website, we were hypothesis-driven, and we focused on a CRO project. We reimagined our forms and decided on creative ways to speed up and improve conversion rates. Through visual exploration, we examined several options. We got creative feedback from our teams, then we collaborated with Cozy Design, Inc. to make the deliverables we needed.

    What is the team composition?

    We worked with a graphic designer and a creative director. They were both very responsive.

    How did you come to work with Cozy Design, Inc.?

    I already had experience from a previous agency. We had a network of partners there, and Cozy Design, Inc. was one of them. When I started as the director of digital marketing, I activated that existing collaboration.

    How much have you invested with them?

    We spent within a $50,000-$100,000 range.

    What is the status of this engagement?

    I worked in this position between May 2016-December 2017. The website launched in January 2017, and we worked together for the rest of that year.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    The forms project was successful, and our results were definitely positive. Elements of that project are still live today, and several of their designs were clear winners.

    How did Cozy Design, Inc. perform from a project management standpoint?

    We communicated through Slack, which was a very efficient way to give feedback and get work done quickly. They adopted Teamwork, which is the platform I normally use. They used the tools that I was comfortable with, and they did some double posting on Asana. They managed both systems, and they were always efficient and responsive.

    What did you find most impressive about them?

    They strive to come up with good design, and they focus on all the right things. The quality of their work is high, and all the deliverables are very well-organized and professional.

    Are there any areas they could improve?

    They're very academic, and they occasionally overshare the information that supports their point of view. That is helpful, but they could edit a little more.

    Do you have any advice for potential customers?

    Think about your desired outcomes. They're very goal-oriented, and it helps to have specific end results in mind.

    5.0
    Overall Score
    • 4.5 Scheduling
      ON TIME / DEADLINES
    • 4.0 Cost
      Value / within estimates
      We do get what we pay for, but I would welcome slightly lower prices.
    • 5.0 Quality
      Service & deliverables
      They're the best company I've worked with.
    • 4.5 NPS
      Willing to refer

    Digital Marketing for Proposal Management Software Company

    “They’re a very well-rounded organization and have people with different backgrounds and levels of experience.”

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $200,000 to $999,999
     
    2013 - Ongoing
    Project summary: 

    Cozy Design, Inc. acts as an outsourced digital marketing team for a B2B project proposal management software provider. Their team handles all advertising work, from digital ads to conference booth design.

    The Reviewer
     
    11-50 Employees
     
    Studio City, California
    Martin Spritzer
    General Manager, iQuoteXpress
     
    Verified
    The Review
    Feedback summary: 

    The Cozy Design, Inc. team has helped their client decrease the cost of their incoming leads and increased traffic and overall customers by dramatic margins. They are flexible and energetic, always demonstrating industry expertise and a willingness to take on niche and difficult tasks.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the general manager of iQuoteXpress, and we are a B2B software company that specializes in proposal management software. We are a fairly small player in a very crowded space, so we really try to be smart with our money in order to compete at a much higher level.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Cozy Design, Inc.?

    We had an internal marketing team at the time, but we felt that the level of expertise that we were getting from our internal team was not sufficient, so we decided to outsource those needs.

    SOLUTION

    What was the scope of their involvement?

    We use Cozy Design, Inc. as an outsourced digital marketing team. They handle everything from our branding to our look and feel, to our PPC advertising, and everything else that a marketing team would do inside their own company. We had a pretty antiquated look and corporate branding, so they started refreshing our look and feel, as well as the UI on the actual application that we run and our marketing efforts.

    The primary goal of their efforts is to help us acquire leads, so what they do now is write a lot of content on our behalf. They handle blog content that goes up on our site as well as B2B marketing sites as well as our trade show booth and brochure design. The work they do helps us frame the conversation on why a CPQ sales automation software like ours would be beneficial for the small and medium-sized businesses that we focus on.

    What is the team composition?

    We have a dedicated account manager who works in conjunction with some other members of their team. The owner is involved with a lot of our activities as well, so we feel like we’re in pretty good hands.

    How did you come to work with Cozy Design, Inc.?

    We’re located in Southern California, and they’re based here as well, so we encountered each other in the software space and realized that we could benefit from a partnership with them.

    How much have you invested with them?

    We probably spend about $6,000 a month with them at this point, which is between $300,000–$400,000 in total.

    What is the status of this engagement?

    We started working together in 2013 and are continuing to do so.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    We do a lot of tracking as far as cost per lead acquisition, and cost per conversion and all of those metrics have dropped significantly since we started working with Cozy Design, Inc. In the case of lead acquisition, we used to pay an average of $100 per lead that converts into a webinar demo, and now we have that number down to about $20 or so.

    The sessions and contacts that we get on our website have also gone up astronomically. It’s increased at least threefold since we started using them. Organic search and social media referrals have all continued to skyrocket. We’re really pleased with the sheer amount of content that they produce for us.

    How did Cozy Design, Inc. perform from a project management standpoint?

    They’ve been excellent when it comes to project management. They have dedicated managers for our processes, and we have weekly meetings to keep track of our progress. We also call to keep track of how things are going, so we have a lot of collaboration throughout the course of the week as well. The communication tends to occur primarily over texts, emails, and phone calls, so we’re able to use whatever is most convenient at the time, which we appreciate.

    What did you find most impressive about them?

    They’re a very well-rounded organization and have people with different backgrounds and levels of experience. They were able to provide help with everything from digital to print advertising, to all of the specific activities that we target for particularly niche markets, which was incredibly valuable.

    Are there any areas they could improve?

    I limit their ability to do certain things in terms of spend because we have a limited budget, but I never worry that they won’t be able to accomplish anything that we provide them the resources to do. They satisfy all of our requests, so I don’t have any complaints.

    Do you have any advice for potential customers?

    I would make sure that it’s a good cultural fit. These people are young, smart, and energetic, and they really have a finger on the pulse of my industry, but it would be smart to make sure they have a good handle on the industry of other clients who wanted to work with them as well.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer