Fort Worth Marketing Agency
Cowtown Creative, LLC is a certified women-owned business by WBENC and WOSB. Since 2007, we have helped companies define their marketing goals and develop realistic strategies to reach them. Strategic consulting and strategy development are areas in which we excel. Yet, we are also highly skilled at implementation, and manage the entire marketing campaign lifecycle for many of our clients.
headquarters
Recommended Providers
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Portfolio
Gladiator Fence, Warburton Capital Management, EXOS, Humana, EHE International, Agape Home Care, Pride Drywall, Southern Air Mechanical, Class A Management, Prestige Cigars and Tobacco, Transport Workers Union, Fly Pages, Lemon Cherry Photography
Public Education Campaign
Client: 12 Union Locals, supporting American Airlines (national)
Goal:
These Locals were struggling to move the needle in contract negotiations with American Airlines using their traditional methods of picketing and “hate” campaigns. They came to us to create an intentional strategy for a campaign with design and messaging more likely to reach the general public—informing them of the issues and inciting them to action. The result is an online educational campaign centered around an informational website.
Tactics: Website development, content development, social media and digital ads management, and public relations
Focus: Current news, negotiation updates, video creation and sharing, special events, links to website and campaign petition
Our Role: Marketing agency of record for the comprehensive campaign, front to back and day-to-day management
Results:
This campaign is currently in its second week of being live, so results are extremely young. The following results are from the first week of the campaign (2-21-19 through 2-28-19).
Website Results:
- 3,595 users
- 11,348 pageviews
- 1:56 avg session duration
Facebook Page Results:
- +710 new fans
- 148,203 impressions
- 147,539 post impressions
- 81,102 organic impressions
- 66,450 paid impressions
Facebook Ad Results:
- 75,998 ad impressions
- 639 inline clicks
- $1.19 CPC ($760 ad spend)
Publicity
- PRNewswire campaign press release
- Published 976 times
- Articles written in Inc.com, Boardingarea.com, NBC, and CBS
Petition: 12,000 change.org signatures
Project Details
URL
Visit Project
Date
February 2019
Client
Transport Workers Union of America
Copyright
Transport Workers Union of America
Video
https://youtu.be/A47i7co-ui0
Capital Management Firm Website Development
The team at Warburton Capital Management approached Cowtown Creative about upgrading its existing WordPress website in late fall of 2019. They knew they wanted an online presence that matched their reputation as a stand-out provider of financial management services.
The Cowtown Creative team worked with Warburton to craft its approach and then went to work on a highly functional, easily navigated website with graphic design elements to match.
We also fully mapped the site for SEO and helped establish the company’s Google My Business profile.
Commercial Drywall WBENC Website Development
Pride Drywall is a women-owned business located in Burleson, TX. Established in 2001, the well-known provider of commercial drywall and acoustic ceilings was looking to develop its brand when it hired Cowtown Creative.
Together, our team helped Pride Drywall’s management acquire its WBENC certification as a women-owned business. This award helps companies like Pride distinguish themselves from the competition and is now a valuable part of its marketing strategy.
In 2019, our team developed a new WordPress website for the Pride family, marrying elements from its construction business with the WBENC brand.
Social Media Marketing for Civil Engineering Firm
O’Brien Engineering engaged our team to build a new website and manage its social media profile on LinkedIn. Once the WordPress site was developed, our team worked with the OEI team to improve its LinkedIn profile with updated information and new images. We then worked together to develop monthly content calendar for LinkedIn posts.
After just three months of consistent posting and engagement management, we saw the following results:
- LinkedIn:
- Total follower organic gains of 314%
- Likes increased by 129%
- There was a 124% increase in clicks on content
- Website Analytics
- Sessions improved from 438 to 622
- Users went from 375 to 471
- Pageviews increased from 1,102 to 1,632
- Numbers of pages viewed increased from 2.5 to 2.6
Digital Agency Website Development
This digital services agency brought Cowtown Creative into its website project when it needed help creating a more robust eCommerce section. This project involved WooCommerce integration, subscription payment options, and automated contract signing as part of the purchase transaction.
Agape Home Care Website, Mood Board
Agape Home Care of Fort Worth, Texas is a well-established company of nearly two decades. Yet, a recent change in ownership was the reason for a 2019 rebranding campaign.
Our strategists and designers worked with the Agape team to create a new logo, mood board and color palette, as well as a mobile-enhanced WordPress site.
Reviews
the project
Digital Marketing for Commercial Construction Company
"They’re great at presenting us with helpful information without forcing us in any given direction."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We’re a commercial construction company, and I’m the office manager.
What challenge were you trying to address with Cowtown Creative, LLC?
We wanted to expand our digital presence through social media.
What was the scope of their involvement?
They set up our Facebook account and our website. The website was built from the ground up, and they still made edits and adjustments to the site as needed. At this point, they monitor social media activity and make small updates to the site.
What is the team composition?
We work directly with Amy (CMO).
How did you come to work with Cowtown Creative, LLC?
I believe that we found them through a Google search.
How much have you invested with them?
We spent under $5,000 on the project.
What is the status of this engagement?
We’ve been working with them since 2018.
What evidence can you share that demonstrates the impact of the engagement?
She frequently sends us reports on our website and social media audience engagement. We’ve been absolutely satisfied with their work.
How did Cowtown Creative, LLC perform from a project management standpoint?
We’re happy with their communication skills and haven’t experienced any project management difficulties. We communicated over the phone and email.
What did you find most impressive about them?
We’re a small business that doesn’t have a ton of experience in this field. They’re great at presenting us with helpful information without forcing us in any given direction.
Are there any areas they could improve?
I can’t think of anything.
Do you have any advice for potential customers?
I’d recommend working with them.
The team has exceeded the expectations of the client through their professional and accurate reporting that documents improved audience engagement on both the site and social media. Communication continues to be seamless as they maintain their long-term relationship, bringing new ideas to the table.