What evidence can you share that demonstrates the impact of the engagement?
I developed KPIs against the content that we were developing with them. Partially, we were measuring success in terms of engagement rates on our social channels, including views, likes, follows, etc.
We were also looking at more qualitative measurements, such as our perceived leadership in the visual storytelling space through something tangible that told a story. For me, success was also making my bosses happy with the quality of the videos that we presented to them. They were always astounded by how well we were able to capture our students' stories in such a meaningful and significant way.
How did Covalent perform from a project management standpoint?
Their project management was excellent. Both of our teams were based in Pittsburgh, Pennsylvania, but the stories that we were covering were all across the country, so at a certain point it didn’t make sense for me to travel there to be with them during the shoots. We were able to develop so much trust in them that we had no problem letting them manage those projects and represent our organization entirely on their own.
What did you find most impressive about them?
I think the best part of working with their team was having the ability to tap into their creativity. The organization as a whole was great, especially in their ability to manage projects and be trustworthy, but I think that they have a really incredible ability to know what is relevant in terms of video trends, as well as being incredibly collaborative at all points of the process.
Their team has a point of view, but they also have an amazing way of presenting it without feeling like they were pushing it onto me as a client. Working with them always felt like we were bouncing ideas off of each other and creating something together.
Knowing they would have the flexibility to change course when needed was invaluable in high-stress situations like the New York Fashion Week Shows because we always knew that they would do whatever was necessary to get the job done.
Are there any areas they could improve?
The only things I could think of would be in relation to them growing and becoming more full service as an agency, but I don’t think that’s necessarily a bad thing. They’ve really found a niche that they’re good at and that they enjoy.
Do you have any advice for potential customers?
If you have a very strict idea of what you want and just need someone to put a camera in place and turn it on, they may not be the best fit for you. Their true value comes from their ability to create something incredibly high-quality without a high-level of direction. Sometimes, they’ll produce something that you didn’t even think was possible, if you just give them the goals and the context, but then step back and let them do their thing.