What evidence can you share that demonstrates the impact of the engagement?
We are about to do some metrics research because we’re entering the solution into a contest.
The display was available for one day, from early morning, until afternoon. We reached a lot of people, but the goal was always to create a case study video to reach more people. The original video allowed us to receive an innovation award in Canada, so it’s definitely made its way through the advertising community.
The Quebec Magic Festival also used it for its widespread promotion. I’m unsure how many people were present, but the video was shown at every magic festival gala.
We knew the eye-tracking accuracy wouldn’t operate well outside. We had 80% accuracy when we were hoping for 20%, so the results were very good, but not perfect. The ultimate goal was to have a technology that worked every time.
How did Cortex perform from a project management standpoint?
The project was very rushed. We only had one month to do everything from scratch, including inventing technology that would work inside of bus stops. It was hard to do, but we made it.
Their project management was amazing. We had a lot of questions because we didn’t know anything about the technology, but they still remained flexible and patient. They were comprehensive, and their ability to effectively work with time constraints and a small budget made noticeable differences.
We visited a couple bus stops to take measurements, so it felt special to them because it was a custom-made project. They were happy to work on it, even though they weren’t making a lot of money.
We felt someone was constantly working for us because they made the project their priority. It was well done, and nothing was rushed or cheaply made.
I visited their office to check progress, and everyone was always welcoming. They were friendly and open to us visiting them, and setting up meetings were never complicated. Working with them was human and practical because their team was available and also very good at what they do. They are a small company, but they hire the best employees, which is why they collaborate so well.
What did you find most impressive about them?
The follow-through, project management, and communication were very nice. They communicated very well, and never questioned us when we needed to change things at the last minute. The team was so proactive that they found solutions to questions we hadn’t even asked yet.
Their team knows their technology and capabilities well. We don’t get involved with technology often, so we needed a partner like Cortex who knew exactly what they were doing.
I recommend everyone work with them. It was our first experience with the company, but since then, we’ve continued to give them projects. We consider them a partner now.
Are there any areas they could improve?
No, it was a perfect project. They did exactly what we asked for, gave their time, and provided many things. We had a small budget and strict time constraints for this project, so many problems could have appeared, but didn’t. It really worked well, so I don’t have anything bad to say about them. We’ve experienced minimal issues with other projects.