Cooper Marketing

BACKGROUND

Please describe your company and position.

I am the CMO of 1Kosmos

Describe what your company does in a single sentence.

Remote identity verification and passwordless multifactor authentication.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cooper Marketing to accomplish?

• Improve organic search rankings for the 1Kosmos website
• Monetize organic traffic by improving lead form conversions
• Improve time on site and engagement for organic visitors

SOLUTION

How did you find Cooper Marketing?

Referral

Why did you select Cooper Marketing over others?

Subject Matter Expertise

How many teammates from Cooper Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Cooper performed keyword selection, developed our sitemap, cross linked pages, identified blog categories and tags, authored blogs and performed on-page optimization. They worked with my webmaster to resolve crawl errors and page load speed issues. They also provided reporting and analysis using Google Analytics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In the first year alone of working with Cooper, our organic traffic grew by 298% and our DR went from 36 to 51. Our Search Share of Voice went from 0% to the #2 position in just 1 year, even though every competitor had a higher DR. The average Cooper blog post gets 11X more organic traffic than other blog posts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cooper participated as a virtual team member in the development of our website from scratch. They worked hand-in-hand with my content and web teams. They provided guidance on page structure and provided content recommendations. They reported on SEO results monthly and conducted QBRs. They responded without delay to questions and any issues that needed attention.

What was your primary form of communication with Cooper Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They understand SEO extremely well and can readily separate fact from fiction. Their recommendations were thoughtful and well informed. Their estimates of improvements and performance to those estimates were reasonable. They didn't over promise and delivered to expectations.

Are there any areas for improvement or something Cooper Marketing could have done differently?

My work with Cooper was limited by available budget. I think they could have produced even better results if I could have funded the project more richly. The only area I think couild be improved would have been for them to take a more aggressive stand on where investment would have been needed to drive traffic and organic search performance even higher. It's not as if they didn't try, and in the end I'm not sure it would have done much good given the budget constraints at the time.

BACKGROUND

Please describe your company and position.

I am an executive of Nile

Describe what your company does in a single sentence.

We provide a highly secure, high-performance wired and wireless LAN that's delivered entirely as a service.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cooper Marketing to accomplish?

• Increase relevant inbound traffic to our website

SOLUTION

How did you find Cooper Marketing?

Referral

Why did you select Cooper Marketing over others?

Referred to me

How many teammates from Cooper Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We contracted Cooper to provide 10 monthly content blogs based on a previously selected list of terms we wanted to rank against.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They protected our SEO through a tricky website redesign and prevented us from losing valuable pages in the process. They also ranked us on the front page of Google for our key product categories, “AI Networking” and “Network as a Service.” Over nine months, they quadrupled our organic search traffic. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Extremely responsive.

What was your primary form of communication with Cooper Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed by Cooper Marketing's quality of content and on-time delivery.

Are there any areas for improvement or something Cooper Marketing could have done differently?

No.