Conversion Path

BACKGROUND

Please describe your company and position.

 I am the Acquisition Manager of a consumer products company 

Describe what your company does in a single sentence.

Founded in 1910, my company is the world leader in superior travel bags, luggage and accessories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Path to accomplish?

• Grow performance marketing

SOLUTION

How did you find Conversion Path?

Online Search

Why did you select Conversion Path over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Conversion Path were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CP is tasked with growing our acquisition marketing channels. They provide weekly reports and daily communications to ensure campaigns are optimized.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Marketing KPIs are monitored and tracked for success measurement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We utilize Slack to communicate and have 1-2 virtual meetings per week. CP has continued to refine ads and we're on a path to a more structured creative flow to ensure quality is at the forefront. They've also proven to always be able to make adjustments and last minute changes based on where the business is at.

What was your primary form of communication with Conversion Path?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They do an amazing job during Cyber Week. They have around the clock service and make adjustments hourly. If you need a nimble, hands on keyboard team with excellent Google Shopping experience in particular, this agency is for you!

Are there any areas for improvement or something Conversion Path could have done differently?

Continue to build their full funnel approach and refine paid social content marketing. Our teams will continue to navigate the challenges of shifting to a full funnel marketing strategy.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Airweave

Describe what your company does in a single sentence.

We design innovative mattresses in Japan and sell online to U.S. consumers. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Path to accomplish?

• Improve ROAS
• Paid Search & Social Strategy
• Creative & Audience Testing

SOLUTION

How did you find Conversion Path?

Referral

Why did you select Conversion Path over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Conversion Path were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Conversion Path was hired to partner to execute prospecting and retargeting paid media strategy using Google Shopping, Adwords, Bing ppc, and Meta channels.  Our last major project was ad and audience testing in order to improve ad spend and improve our marketing funnel.

• full management of channels including 
• bi-weekly calls and monthly detailed reporting 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ROAS, identifying best-serving ads/keywords for max efficency.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management. They took our objectives and ran with them to execute each paid media channel. Our reporting had a set of specific needs that they adopted to help show incremental improvements to our leadership each month. 

What was your primary form of communication with Conversion Path?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their willingness to support our needs and help us grow beyond the channels they manage. Great customer service. A really smart CEO who is dedicated to e-commerce!

Are there any areas for improvement or something Conversion Path could have done differently?

No improvements needed.

BACKGROUND

Please describe your company and position.

I am the VP of Marketing and E-Commerce of Jenson USA

Describe what your company does in a single sentence.

Industry leading retailer of specialty road and mountain bike products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Path to accomplish?

• Improved efficiency and management of our digital ad spend
• Better reporting and communication
• More strategic approach to testing and evaluating results

SOLUTION

How did you find Conversion Path?

Referral

Why did you select Conversion Path over others?

• Great culture fit
• Referred to me
• Company values aligned
• Very analytical and intelligent team

How many teammates from Conversion Path were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Manage our digital adspend, scale up our spend profitably, and maintain our required ROAS targets for maximum efficiency.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conversion Path has helped to scale our digital adspend by over 50% over the last 2 years while maintaining an efficient and profitable ROAS.  2024 in particular has been a solid year for us, and Conversion Path has been at the forefront of making that happen.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Conversion Path is one of the most conscientious, dedicated, and quick to respond teams I've ever work with.  The founder and CEO clearly has a knack for hiring good people.  He also has a background as a CFO.  His analytical background trickles through the organization.  The team is focused on profitable results.  

What was your primary form of communication with Conversion Path?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

As stated in the the previoius comments, the Conversion Path team is focused on profitable results. They truly aim to partner with your company and deliver value.  They feel like as much of an extension of our team as an external vendor I've worked with in the last 14 years.  If you're consider Conversion Path vs other agencies, stop...  Just go with Conversion Path.

Are there any areas for improvement or something Conversion Path could have done differently?

Not really.  Solid team.

BACKGROUND

Please describe your company and position.

I am the Director of Digital Marketing of UL

Describe what your company does in a single sentence.

Universal Lacrosse is a retailer specializing in lacrosse gear and equipment, offering a wide range of products for players of all skill levels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Path to accomplish?

• Revenue Growth
• Scaling Profitably
• Budget Planning

SOLUTION

How did you find Conversion Path?

Referral

Why did you select Conversion Path over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Conversion Path were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Google Ads Management: Creating and optimizing search, shopping, and display campaigns to drive targeted traffic and maximize ROI.
• Meta Ads Management: Developing and managing Facebook and Instagram ad campaigns to reach the retailer's target audience, boost engagement, and drive conversions.
• Audience Targeting and Segmentation: Identifying and refining audience groups to ensure ad spend is directed at high-conversion potential customers.
• Performance Tracking and Reporting: Monitoring campaign performance metrics and delivering detailed reports with insights to refine strategies.
• A/B Testing: Running experiments on ad creatives, targeting, and bidding strategies to optimize performance.
• Bid Management: Ensuring efficient budget allocation across campaigns to achieve the best cost per acquisition (CPA) and return on ad spend (ROAS).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of five years, Conversion Path transformed our paid advertising efforts on Google Ads and Meta Ads into a sustained growth engine. By implementing a strategic approach focused on responsible scaling and profitable growth, the agency consistently increased sales and improved ROAS).

Key achievements included:

• Data-Driven Campaign Optimization: Leveraging detailed analytics, the agency fine-tuned targeting, bidding strategies, and creative assets, ensuring efficient ad spend and high-quality traffic.
• Scalable Growth Strategies: Instead of scaling ad spend indiscriminately, the agency prioritized channels and campaigns with proven profitability, gradually increasing investment in those areas while maintaining a strong ROAS.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were great partners - Excellent communication and always delivered. 

What was your primary form of communication with Conversion Path?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Very talented group of professionals - They always came to the table with great ideas and a positive energy. They managed to stay ahead of the game constantly with our account implenting new changes and suggesting new oppertunites. 

Are there any areas for improvement or something Conversion Path could have done differently?

They were phenominal - The only area for improvement I would reccomend is to offer a more robust solution for handling creatives. 

BACKGROUND

Please describe your company and position.

I am the Vice President of Marketing of StewMac

Describe what your company does in a single sentence.

StewMac is the world's largest provider of tools, supplies and materials to people who make, repair and maintain guitars.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Path to accomplish?

• Drive Sales Using Digital Advertising
• Help define an achievable scalable growth strategy for our ecomm business.

SOLUTION

How did you find Conversion Path?

Referral

Why did you select Conversion Path over others?

• High ratings
• Great culture fit
• Unique Perspective

How many teammates from Conversion Path were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Conversion Path is our strategy and media partner to help us drive growth for our global ecommerce brand.  They have been instrumental in helping us define an evergreen scalable strategy and conduct the daily execution to help us acheive our growth targets while maintaining our budget realities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We began working with Conversion Path in 2015 and since that time they have helped us successfully double sales and EBITDA through the use of strategic, profitable online advertising.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Conversion Path team is extremely professional and not only do they meet deadlines and overacheive on deliverables, but they also ANTICIPATE needs and challenges and often solve problems before they take root.  They are a fantastic partner.

What was your primary form of communication with Conversion Path?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I have worked in the marketing agency world for most of my career and I can honestly say that what sets Conversion Path apart from nearly all of the other agencies out there is they a take a "business first" approach to marketing.  They go beyond typical marketing performance metrics and use business drivers (e.g. sales, profit) as their primary metrics for campaign success.  This is very hard to find (and very refreshing).

Are there any areas for improvement or something Conversion Path could have done differently?

Conversion Path knows their business and they stick to what they're good at.  Because they are so successful it is tempting to ask them to help in other areas.  They have wisely chosen to stay focused on their core strengths.

BACKGROUND

Please describe your company and position.

I am the Senior Account Executive of Icon Commerce

Describe what your company does in a single sentence.

An omnichannel ecommerce marketing agency. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Path to accomplish?

• Return on investment for clients
• Effective advertising strategy

SOLUTION

How did you find Conversion Path?

Referral

Why did you select Conversion Path over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Conversion Path were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Conversion Path partnered with our agency to manage and optimize their performance marketing on Google and Bing. They performed ongoing management and optimization and regular performance reporting. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ROAS goals were exceeded month over month and when we saw any dip in performance, campaigns were adjusted accordingly. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Conversion Path communicated with us and the client in a professional and timely manner, they went above and beyond to provide well-thought-out responses to any questions, and they were always thinking about what comes next. 

What was your primary form of communication with Conversion Path?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were flexible in their approach based on client needs and their expertise in the ecommerce space was invaluable. 

Are there any areas for improvement or something Conversion Path could have done differently?

No, they met our needs. 

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of an e-commerce company.

Describe what your company does in a single sentence.

Ecommerce

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Path to accomplish?

• Increase Revenue
• Improve efficiencies
• Provide strategic guidance

SOLUTION

How did you find Conversion Path?

Referral

Why did you select Conversion Path over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Conversion Path were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Managed our Google & Bing shopping as well as social media ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved our effieincies and revenue across multiple digital channels while adapting to a constantly changing competitive landscape.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, always very timely in communication and delivery

What was your primary form of communication with Conversion Path?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed by Conversion Path's attention to detail, communication, and expertise.

Are there any areas for improvement or something Conversion Path could have done differently?

Nope!