Conversion Path

BACKGROUND

Please describe your company and position.

I am the Vice President of Marketing of StewMac

Describe what your company does in a single sentence.

StewMac is the world's largest provider of tools, supplies and materials to people who make, repair and maintain guitars.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Path to accomplish?

• Drive Sales Using Digital Advertising
• Help define an achievable scalable growth strategy for our ecomm business.

SOLUTION

How did you find Conversion Path?

Referral

Why did you select Conversion Path over others?

• High ratings
• Great culture fit
• Unique Perspective

How many teammates from Conversion Path were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Conversion Path is our strategy and media partner to help us drive growth for our global ecommerce brand.  They have been instrumental in helping us define an evergreen scalable strategy and conduct the daily execution to help us acheive our growth targets while maintaining our budget realities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We began working with Conversion Path in 2015 and since that time they have helped us successfully double sales and EBITDA through the use of strategic, profitable online advertising.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Conversion Path team is extremely professional and not only do they meet deadlines and overacheive on deliverables, but they also ANTICIPATE needs and challenges and often solve problems before they take root.  They are a fantastic partner.

What was your primary form of communication with Conversion Path?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I have worked in the marketing agency world for most of my career and I can honestly say that what sets Conversion Path apart from nearly all of the other agencies out there is they a take a "business first" approach to marketing.  They go beyond typical marketing performance metrics and use business drivers (e.g. sales, profit) as their primary metrics for campaign success.  This is very hard to find (and very refreshing).

Are there any areas for improvement or something Conversion Path could have done differently?

Conversion Path knows their business and they stick to what they're good at.  Because they are so successful it is tempting to ask them to help in other areas.  They have wisely chosen to stay focused on their core strengths.