What evidence can you share that demonstrates the impact of the engagement?
It was very well-executed. There wasn’t a direct contract that we got as a result of this work. However, there were people I’ve spoken to at conferences or other events that have said, “I got your email, and it’s one of the reasons we’re talking to you.” We’ve probably had about a dozen people that have talked to us as a result of the campaign. That’s what we wanted.
We’re a relatively new company that’s trying to get our name out there. This campaign, word of mouth, conference presence, and publications are all coming together to create a story. We weren’t looking at this email campaign as our only mechanism. It was a way to round out our existing approach.
How did ConvergeSol perform from a project management standpoint?
I have to give ConvergeSol a lot of credit. They were really on top of scheduling regular meetings and holding sessions where we could all get together.
Obviously, with the time zone difference between the east coast and India, it made it a little bit tougher for them. We could have an early morning meeting on my side, and that is going to be the end of the day or even evening for them.
But, I would say they were very, very organized and persistent about emailing, setting up meetings, and confirming meetings before they happened. They were also really good about rescheduling if needed. They were like a really good waiter that’s always at your table when you need something without hovering, and that was nice.
We sent them all the login information to access our email distribution, then they prepped things on their end, and then we had a meeting to talk everything over. There were a lot of little checkpoints we had to do, and they were really good at making sure we did them.
What did you find most impressive about them?
I was really impressed by their overall organization and the flow that we went through. It was their idea to create a landing page, and it was their idea to do Google Ads.
Instead of just satisfying our initial request, they took a step back and looked at it holistically. They considered what would be the best thing for our company and how we wanted to be serviced. They asked, “How do you track things, and then how do you continue to drive more business?”
When I hired ConvergeSol, I wanted them to tell me how to approach the challenge instead of leading me down a road where we’re going to spend a lot of extra money for no reason. They were really good about that. Also, they gave us additional collateral that I wasn’t expecting.
Are there any areas they could improve?
I was very happy with the overall engagement. The only tough part was sometimes it was hard to coordinate because of the time difference. But, that’s the area where they bend over backward to make sure they can attend meetings. Overall, they were helpful in all aspects and they really worked around the difficulty of time differences.
Do you have any advice for potential customers?
The best thing to do is to tell them exactly what you want. If you’re a company that already knows exactly what it wants to do but just doesn’t have the resources, I know ConvergeSol can achieve those goals. If you’re a company like mine who had a framework and an idea, and you’re looking for some direction, I think they’re a really good company to help with that, too.