Digital Marketing Services for Security Company
- Digital Marketing
- $10,000 to $49,999
- Sep. 2018 - Mar. 2019
- Willing to Refer
"They were very, very organized and persistent..."
- IT Services
- Westport, Connecticut
- 11-50 Employees
- Phone Interview
ConvergeSol used existing collateral to implement a GoogleAds and Mailchimp email campaign. They helped define an email list, updated website copy, and built a landing page.
Instead of just satisfying the initial request, they took a step back and looked at it holistically. ConvergeSol considered what the best thing would be for the company and how they wanted to be serviced. They asked internal stakeholders how they tracked things and drove business.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO of Lodestone Security, and we are a security consulting firm with 20 employees. We’re domestically oriented with offices in Connecticut and Texas as well as a presence in Miami and Los Angeles.
We provide services to mainly small-to-medium sized businesses in the area of cybersecurity. That includes proactive security such as vulnerability and risk assessments, penetration testing, and policy and procedure review or development.
The other side of our company is DFIR (digital forensics incident response). After an incident, such as a break-in or ransomware, we get involved from a digital perspective to identify the root cause of the incident and any data leakage that may have occurred. We also provide guidance on recovering from the incident.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with ConvergeSol?
We had a marketing challenge. We had worked with another marketing organization that helped us put together collateral for two different campaigns. (The main reason for the campaigns was to get our name out and raise awareness).
But, the other company handed us the deliverables without helping us implement the campaigns. ConvergeSol said they had the resources to help us out with that.
What was the scope of their involvement?
We already had the marketing collateral for the two email campaigns, but we needed a place for our audience to go after seeing the collateral. So, ConvergeSol recommended that we put together a landing page for companies to learn about our services.
They updated the out-of-date words on our website and used those for the landing page. Once they put together the landing page, we executed the first email campaign. They used the email template (put together by another marketing company) on our MailChimp account to execute on an email list that we built together.
The team also put together a huge list of keywords for Google Ads that we could use. They provided me with hundreds of words, and we went through it together to delete words and add new ones. They implemented the ad campaign by narrowly defining the geographic location and time of day. That way, we’d capture people looking for firms that do our type of work. After a couple of months, we did the second campaign.
What is the team composition?
There were two people. I primarily work with Jignesh (CEO, ConvergeSol). He was on all the calls and facilitated the discussions, which included explaining marketing terms to me. Another marketing person actually executed the campaigns.
I had no one else responsible for marketing internally, so I worked with ConvergeSol on 100% of marketing tasks.
How did you come to work with ConvergeSol?
I’ve known ConvergeSol for about eight years and worked with them in different capacities.
We talked to four other companies. The first two were traditional marketing groups recommended by my parent company. The others were ConvergeSol and the company that initially built my collateral.
It became clear that the first two big companies would be too expensive and the other company that built my collateral doesn’t normally do what I was asking.
So, I became comfortable with Jignesh’s team and their approach primarily because of the work I’ve done with them over the last eight years. Generally, I throw him a problem and he comes back with answers. In this case, it was a very affordable, complete answer, and so I was happy to choose their company.
How much have you invested with them?
I’ve invested around $4,000 in their services. It was kind of a monthly fee (we worked together on a variety of tasks over a period of time where we had a retainer agreement).
What is the status of this engagement?
The engagement began in September of 2018 and concluded around March of 2019.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
It was very well-executed. There wasn’t a direct contract that we got as a result of this work. However, there were people I’ve spoken to at conferences or other events that have said, “I got your email, and it’s one of the reasons we’re talking to you.” We’ve probably had about a dozen people that have talked to us as a result of the campaign. That’s what we wanted.
We’re a relatively new company that’s trying to get our name out there. This campaign, word of mouth, conference presence, and publications are all coming together to create a story. We weren’t looking at this email campaign as our only mechanism. It was a way to round out our existing approach.
How did ConvergeSol perform from a project management standpoint?
I have to give ConvergeSol a lot of credit. They were really on top of scheduling regular meetings and holding sessions where we could all get together.
Obviously, with the time zone difference between the east coast and India, it made it a little bit tougher for them. We could have an early morning meeting on my side, and that is going to be the end of the day or even evening for them.
But, I would say they were very, very organized and persistent about emailing, setting up meetings, and confirming meetings before they happened. They were also really good about rescheduling if needed. They were like a really good waiter that’s always at your table when you need something without hovering, and that was nice.
We sent them all the login information to access our email distribution, then they prepped things on their end, and then we had a meeting to talk everything over. There were a lot of little checkpoints we had to do, and they were really good at making sure we did them.
What did you find most impressive about them?
I was really impressed by their overall organization and the flow that we went through. It was their idea to create a landing page, and it was their idea to do Google Ads.
Instead of just satisfying our initial request, they took a step back and looked at it holistically. They considered what would be the best thing for our company and how we wanted to be serviced. They asked, “How do you track things, and then how do you continue to drive more business?”
When I hired ConvergeSol, I wanted them to tell me how to approach the challenge instead of leading me down a road where we’re going to spend a lot of extra money for no reason. They were really good about that. Also, they gave us additional collateral that I wasn’t expecting.
Are there any areas they could improve?
I was very happy with the overall engagement. The only tough part was sometimes it was hard to coordinate because of the time difference. But, that’s the area where they bend over backward to make sure they can attend meetings. Overall, they were helpful in all aspects and they really worked around the difficulty of time differences.
Do you have any advice for potential customers?
The best thing to do is to tell them exactly what you want. If you’re a company that already knows exactly what it wants to do but just doesn’t have the resources, I know ConvergeSol can achieve those goals. If you’re a company like mine who had a framework and an idea, and you’re looking for some direction, I think they’re a really good company to help with that, too.
Service & Deliverables
"Everything they did was very complete, and they even delivered more than I expected."
On time / deadlines
"Every time they promised to do something, they did it. If we missed a deadline, it was because I didn’t deliver something to them that they needed."
Value / within estimates
"The price I paid for the work was definitely worth it. They were very, very inexpensive."
Willing to Refer5.0
"I’ve referred them many times to other companies, both companies like ours and those that do completely different things.