What was the scope of their involvement?
Specifically, our goal was to make everything on our website look a little more modern and intuitive for our customers. Our motto is “build relationships you can bank on.” Our idea was to combine the digital world with what we feel is most important to us: relationships. While your customers are only a couple of taps away, we also wanted them to know they could still stop in at one of our branches and have that personal relationship.
One of the first things we did with Control Yours was redesign our entire website to meet specific goals we had set for them. We wanted to make it easier for our customers to contact us, we wanted landing pages that would make it easier for customers to gain access to the information they needed, and we wanted to help our customers troubleshoot their online banking problems. We also wanted to figure out good keywords to have on all of our pages.
Control Yours specifically worked with us using a WordPress site. The beautiful thing about working with Control Yours is, as their name indicates, we have the ability to have several users control the content of our website at will. In the banking world, regulations change all the time, so it’s great to have that flexibility. If something has to be done at midnight, I can get onto my computer and change it myself without having to call or pay someone to do it for me. The accessibility that they give us to their team is also great, because whenever we need something, they’re able to do it.
Control Yours also created content and branding materials for us when they redesigned our website. They helped recreate our logo and update our colors. We kind of wanted to start from scratch, and they helped us rebrand ourselves. In addition to our new logo and colors, they also built new marketing materials for us, such as digital ads and graphics that we ended up using for our printed projects. They also worked with us on organizing and creating campaigns for Google AdWords and tracking conversions on our website.
Control Yours’ work for us has been pretty in-depth. There are so many different things that we’ve done to build our brand and gain customers. We’ve learned a lot in the 2 years we’ve been working with them.
How did you come to work with Control Yours?
Before my life at the bank, I did a lot of marketing and publication work at the University of Nebraska at Kearney, and I had known the owner of Control Yours for some time. When he started Control Yours, I worked on some smaller projects with him through it. About 4 years ago, I delved into a massive project with the university, and it was a thing of beauty. It was nice to know that I could share my ideas with them and feel confident that everything I communicated was done exactly the way I wanted, without me having to babysit them.
We continued our relationship from there with occasional small projects. Obviously when I got to the bank, I knew exactly who to hire to rebrand and help us delve into the digital world a little bit. Control Yours was my first choice for the bank’s project, but I had vetted other companies in the past. I knew Control Yours was right for us because of the vetting I had done previously. I also knew that their price tag was good for us, and we liked that they’re homegrown in Kearney.
How much have you invested with them?
I would say we’ve invested anywhere from $40,000 to $60,000 over 2 years.
What is the status of this engagement?
We started working with Control Yours in July 2015, and our work together is ongoing.