ContentNinja

BACKGROUND

Please describe your company and your position there.

Floorwalk is a market research and mystery shopping company with over 10,000 auditors across the world. We support clients such as Amazon, Jaguar, Samsung, Philip Morris. My designated role is the managing director of sales.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ContentNinja?

We hired ContentNinja to optimize our digital outreach and marketing activities.

What were your goals for this project?

We wanted to increase B2B inbound leads through email marketing, PR, and advertisements.

SOLUTION

How did you select this vendor?

ContentNinja was recommended to us by a partner. We had previously researched between 5-6 vendors, but hadn’t been satisfied with their work. ContentNinja's intuitive grasp of technical content and the quality of their previous projects were the deciding factors for us.

Describe the scope of their work in detail.

ContentNinja helped streamline our email marketing by generating a qualified database of leads and inviting requirements. In addition to that effort, they also worked on our blogs and social media to pull in more mystery shoppers.

What was the team composition?

We had a single marketing point of contact who liaised with the designer and writers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Traffic to our social and email channels has scaled up noticeably since we started working together. ContentNinja’s strategy definitely helped us bring key brands onboard. Many of these clients are still working with us to this day. 

How effective was the workflow between your team and theirs?

Using the single point of contact model worked well for us. ContentNinja’s structured workflow helped streamline our correspondence.

What did you find most impressive about this company?

The initial engagement was just for blog content, but we scaled up the scope of work due to their consistency and the high quality we’ve seen in the series of services they've offered us.

Are there any areas for improvement?

Pricing was definitely on the higher end, and timelines get stretched sometimes, but they always kept us in the loop.

BACKGROUND

Please describe your company and position.

I am the Lead marketing manager of Iifl

Describe what your company does in a single sentence.

BFSI. Life insurance and health insurance. Health tech startup

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ContentNinja to accomplish?

• Seo rankings
• Good engagement

SOLUTION

How did you find ContentNinja?

• Referral

Why did you select ContentNinja over others?

• Pricing fit our budget
• Good value for cost

How many teammates from ContentNinja were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Getting back with content for website and blog. Providing UI/Ux support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Good rankings and lesser bounce rate of articles

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. They delivered on time. Abhishek was quite proactive and was always available for quick calls and other issues.

What was your primary form of communication with ContentNinja?

• Virtual Meeting

What did you find most impressive or unique about this company?

Project management. Mass content management

Are there any areas for improvement or something ContentNinja could have done differently?

Better quality of work.