Content Refined

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a company that purchases websites to manage and grow.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Content Refined?

We engaged Content Refined to help us create content for some of the websites we own, specific to their niche markets.

SOLUTION

What was the scope of their involvement?

Content Refined performs keyword research for our website, drafting articles and uploading them onto a WordPress site. Our team edits their work and publishes the content upon approval.

What is the team composition?

I mostly work with Madelein (Co-founder, Content Refined) and Laura (Project Manager, Content Refined).

How did you come to work with Content Refined?

I'm on their email list, so I was already familiar with the quality of their work before reaching out. I was spending a lot of time hiring and managing writers, so I decided to give their services a try. They offered a reasonable cost, so it made sense to hire a vendor that could save me some hassle. 

How much have you invested with them?

We spend about $2,000–$3,000 per month for 20–30 articles.

What is the status of this engagement?

We began working together in 2017, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Content Refined not only saves me a tremendous amount of time, but also provides high-quality articles. We've been getting a ton of traffic from their content.

How did Content Refined perform from a project management standpoint?

They're very responsive to my needs and timely with their work. Any time I've had an issue, they've been quick to resolve it.

What did you find most impressive about them?

When I send them an email, I hear back within 24 hours; they're very quick to solve any problems. I'm also very impressed by their keyword research, which has helped us consistently increase traffic.

Are there any areas they could improve?

No. My needs are straightforward, and they continue to do a good job of managing the workload. I've been happy with the cost of their services and the success we've seen from their work.

BACKGROUND

Introduce your business and what you do there.

I’m the operator of an outdoor equipment review website.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Content Refined?

My biggest business problem was a lack of time. I needed good ranking content with well-done keyword research.

SOLUTION

What was the scope of their involvement?

I wanted eclectic articles such as “best of” reviews, informational tips, and blogs. They researched a few keywords and consulted with me to ask whether they fit my site. Although I had a lot of articles on my site already, 90% of the keywords were new for my site.

Most of the work is keyword research. It’s a time-consuming effort to find good, low hanging keywords. They’ve done that research on a regular basis and delivered the content to go with it.

I provide them with my affiliate links or affiliate Amazon tags. Then, they research the products, put the links within the article, write the article, and publish it either right away or on a predetermined schedule.

I signed up four articles for the first month. The month after, I upgraded to eight articles. Recently, I upgraded to 12 articles a month.

What is the team composition?

I’m only in contact with the project manager.

How did you come to work with Content Refined?

They were a referral from a friend who runs an agency. After I hired them for a few articles and I saw how they were ranking, I signed off for the long haul.

How much have you invested with them?

I’ve spent $4,000 so far.

What is the status of this engagement?

We started working together in August 2017 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They definitely know content. Their work is well researched and they know how to make it rank high. The content takes time to increase in rank on Google, but so far, eight out of ten of their articles rank within the top 20 on Google relatively quickly. Also, I’m getting organic traffic from their articles.

How did Content Refined perform from a project management standpoint?

We communicate through email. Once I approve the keywords, they have content ready for me to review within 30 days. They use a client task board via Google Sheets where they update all the keywords, articles, and the status of each article. They customized the client dashboard for me and added additional columns at my request.

What did you find most impressive about them?

The project manager stands out because she’s accommodating and she understands proper keyword research as far as Internet marketing is involved, especially related to content. They run the keywords through a tool called Market Muse which gives their content writers additional information to include within their articles to make them increase in rank more quickly than other articles within Google. I’ve noticed it makes a difference.

Are there any areas they could improve?

I should ask them if they would also post my articles to social media and send them to my email list.

Do you have any advice for potential customers?

Try the lowest tier first to sample the content and see if it ranks. If it ranks well on your side, then keep pushing forward with more articles.

BACKGROUND

Please describe your company and your position there.

I am the owner of a website aimed at a particular demographic of online entrepreneurs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content Refined?

I hired Content Refined to draft 31 posts of semi-technical content for my website.

What were your goals for this project?

My goals for the project were to launch my site with a solid base of content that was well-written, useful to my audience and matched my style/tone of writing.

SOLUTION

How did you select this vendor?

Word of mouth--this was my first project with the vendor.

Describe the scope of their work in detail.

Content Refined drafted 31 posts, added images, added keywords, used SEO principles, and uploaded the posts to my site.

What was the team composition?

I worked closely with the company's co-founder and she directed one writer to prepare these posts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I had a high level of traffic when the posts were first published and my Domain Authority also experienced a bump.

How effective was the workflow between your team and theirs?

Very effective-no complaints.

What did you find most impressive about this company?

High-quality writers! There are plenty of content mills out there but Content Refined delivers a product I was proud to post on my site.

Are there any areas for improvement?

Turn-around could have been a bit faster but it had no impact on my project.

BACKGROUND

Please describe your company and your position there.

I am the co-owner of a wall and ceiling décor company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content Refined?

We hired Content Refined to write blog posts to help us improve our SEO rankings.

What were your goals for this project?

Our goal is to create internal links with relevant content.

SOLUTION

How did you select this vendor?

I learned of Content Refined through a recommendation.

Describe the scope of their work in detail.

Each month, I provide Content Refined with eight keyword phrases that we want to focus on, and they write a 1,000-word article about each topic.

What was the team composition?

We work with a project manager and a team of writers and editors.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We now rank higher for each of our given keyword phrases.

How effective was the workflow between your team and theirs?

We work well together. We provide the keywords through an email, and shortly after, they send articles for our review.

What did you find most impressive about this company?

I am impressed by the sustained quality of the articles and the timeliness with which they operate.

Are there any areas for improvement?

No, they continue to be professional and meet our needs.