We Do One Thing Really Really Well!

Here are a few of the particulars about how The Content Company came to be. As a company, we’re a relatively new player in the world of content creation, but behind the scenes we have a couple decades’ worth of experience and fine-tuning.

We had a full-service marketing agency in the GTA for a few years around 2006. That was a tremendous learning experience and certainly set the tone for what we are doing now. After moving on from that venture, TCC Content Manager Ken started life as a freelance writer and President Cara took a position with one of the larger SEO companies in Canada.

A few years went by and we each learned everything we could about the world of online marketing and content creation. Eventually, we realized it was time to get back into it, only this time with a singular focus on one element of the marketing puzzle.

We believe in providing the highest quality content for our clients, that will satisfy search engines and speak to the humans that you want to buy your products and services. If you can’t please both, you’re in trouble.

We also believe that you shouldn’t have to mortgage your house just to have a quality website content or regular blog posts that will help to grow your client’s business. That’s why we provide content to our clients that is reasonably priced.

If you have any questions about how we started or where we plan to go, feel free to get in touch and we’ll be happy to tell you.

 
Undisclosed
 
Undisclosed
 
2 - 9
 Founded
2014
Show all +
Toronto, Canada
headquarters

Portfolio

Key clients: 

SEO companies, digital marketing companies, and enterprise level clients. W3 Affinity, CCCSMD, Pick a Bloom, Coffuel, iCode.

Reviews

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Content Development for SEO Company

“They're flexible and willing to make any changes we request.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2019 - Ongoing
Project summary: 

The Content Company has been producing unique content on a variety of topics around the keywords provided by the in-house team.

The Reviewer
 
11-50 Employees
 
Clearwater, Florida
Anthony Brown
SEO Analyst, Strategic Media Inc.
 
Verified
The Review
Feedback summary: 

The Content Company delivers high-quality content on time and the in-house team is happy with the customer service they’ve received. The Content Company has met all needs, while their personable approach makes them easy to work with.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm an SEO Analyst at Strategic Media Inc. We do marketing, SEO, and social media management.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Content Company?

We were looking for a vendor to help us produce more unique content.

SOLUTION

What was the scope of their involvement?

We give them keywords and they write content around a particular topic. We usually ask them to produce a certain word count and keep SEO in mind.

What is the team composition?

I've worked with three members of their team directly.

How did you come to work with The Content Company?

They were recommended to us by someone who had worked with them previously.

How much have you invested with them?

We pay them $1,500 a month.

What is the status of this engagement?

We started working with them in January 2019, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They always deliver high-quality content on time.

How did The Content Company perform from a project management standpoint?

They're very organized and responsive. We mostly use phone and email to stay in touch, and we use Google Drive to keep track of the project.

What did you find most impressive about them?

They're flexible and willing to make any changes we request. Also, they're very courteous and friendly.

Are there any areas they could improve?

Perhaps they could try using Yoast to write the content. They're writing the content with SEO in mind, but they're not writing it within a program.

Do you have any advice for potential customers?

Keep an open line of communication.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Content Marketing for Digital Marketing Agency

"The Content Company took over our project with ease. Their efficiency and professionalism stood out."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Oct. - Nov. 2018
Project summary: 

The Content Company wrote six specialized blogs for a third-party client of a digital marketing agency. Using topics supplied in advance, they wrote each blog with embedded keywords and revised as needed.

The Reviewer
 
1-10 Employees
 
Port Perry, Canada
Alison Lyver
Account Manager, Kleurvision Inc.
 
Verified
The Review
Feedback summary: 

The blogs arrived against a tight deadline without sacrificing quality. The Content Company delivered high-quality content at excellent value. Their ability to work independently while providing regular updates and follow-ups enabled a smooth, productive workflow.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the account manager for Kleurvision Inc., a digital marketing firm. We offer services such as marketing, branding, web design and development, and SEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Content Company?

We engaged The Content Company to write six blog posts for a third-party client’s website.

What were your goals for this project?

We wanted high-quality blog content with a rapid turnaround.

SOLUTION

How did you select this vendor?

The Content Company came highly recommended from contacts in the industry.

Describe the scope of their work in detail.

The team produced six highly specific blogs for our client. We provided them with the topics in advance. I worked closely with their team to process revision requests.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?
The Content Company wrote top-notch posts that utilized keywords appropriately and seamlessly. 

How effective was the workflow between your team and theirs?

Their team ran a smooth project from start to finish. Their members regularly followed up with me. I felt comfortable handing off requests to their team and letting them work independently until they needed my review.

What did you find most impressive about this company?

The Content Company took over our project with ease. Their efficiency and professionalism stood out.

Are there any areas for improvement?

No, we had an excellent experience working with them and have brought them on for several projects.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    The team met our exact deadlines and even completed some work a little earlier.
  • 5.0 Cost
    Value / within estimates
    They delivered excellent content at fair prices.
  • 5.0 Quality
    Service & deliverables
    The Content Company led a smooth, effortless process.
  • 5.0 NPS
    Willing to refer
    I would definitely recommend their team.

Ongoing Content Creation for Medical Spa

"I love everything about working with them." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2017 - Ongoing
Project summary: 

The Content Company does ongoing content creation, assigning writers to specific projects. They base their pieces on information provided via an online form.

The Reviewer
 
1-10 Employees
 
United States
Jessica Stellwagen
Co-Founder, Bodify
 
Verified
The Review
Feedback summary: 

Communicative and customer-service oriented, The Content Company is open to edits and transparent regarding their progress. They excel at duplicating brand identity and voice without excessive iterations.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a co-founder of Bodify and Bodify Academy. We’re a medical spa that also offers tools, products, services to other providers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Content Company?

We needed ongoing content creation services for our spa and our academy.

What were your goals for this project?

We set out to produce easy-to-read educational content that connected with a variety of demographics. It also had to be conversion focused.

SOLUTION

How did you select this vendor?

I found them online.

Describe the scope of their work in detail.

We order content online via a form that provides their writers with details about the project. Then, they assign us to a specific individual to work out timelines.

What was the team composition?

Everyone I’ve worked with has been responsive, capable, and efficient.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They deliver great content and we never have to go back and forth to hone the voice. It’s always consistent with our brand.

How effective was the workflow between your team and theirs?

I seldom have to make edits, but when I do, they’re easy to work with. Their team is highly responsive.

What did you find most impressive about this company?

I love everything about working with them.

Are there any areas for improvement?

We had a delivery issue once but the owner was quite apologetic. They reached out and kept me appraised of the situation until they resolved it. The respect I was shown was outstanding.

5.0
Overall Score They're fabulous to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They're easy to work with.
  • 5.0 Cost
    Value / within estimates
    It's a great exchange for the work they do.
  • 5.0 Quality
    Service & deliverables
    They deliver good quality quickly.
  • 5.0 NPS
    Willing to refer
    I've already recommended them to others and will continue to do so.

SEO-Optimized Content Creation for Websites

“The team truly went above and beyond in their delivery of high-quality work for reasonable prices.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Sept. 2018 - Apr. 2019
Project summary: 

The Content Company created content optimized for SEO to improve Google search rank and increase lead acquisition. Deliverables included keywords and call to actions.

The Reviewer
 
1-10 Employees
 
Dayton, Ohio
Katie Nelson
Digital Media Marketer, Blue Dog Media Group
 
Verified
The Review
Feedback summary: 

Their contributed content has garnered the most links on the site. They worked diligently to create custom content that generated value for cost. Attentive and accessible, the team met deadlines.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a digital media marketer with Blue Dog Media Group. I help companies improve their digital marketing and SEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Content Company?

We hired The Content Company to write content for our clients.

What were your goals for this project?

My company wanted to produce quality content that would help our clients to improve their Google Search Engine Results Page (SERP) ranking and acquire new leads.

SOLUTION

How did you select this vendor?

My team found The Content Company on Google. 

Describe the scope of their work in detail.

The Content Company contributed content each week. They added good keywords and created call-to-actions (CTAs).

What was the team composition?

My company engaged with different team members from The Content Company.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They created some of the most linked content on our site.  

How effective was the workflow between your team and theirs?

Once we established a process for sending and receiving content, our teams coordinated seamlessly. The Content Company was responsive and engaging. They were readily available when we had questions, and they did not hesitate to ask us for clarification.

What did you find most impressive about this company?

The Content Company delivered effective content that corresponded to the individual themes of our clients’ sites. The team truly went above and beyond in their delivery of high-quality work for reasonable prices.

Are there any areas for improvement?

No, I did not see any.

5.0
Overall Score They provided excellent content at a fraction of the price of larger companies that often don’t put as much effort in.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were upfront about scheduling and didn’t have any trouble meeting deadlines.
  • 5.0 Cost
    Value / within estimates
    They had the best industry pricing.
  • 5.0 Quality
    Service & deliverables
    They put a lot of effort into making high-quality content.
  • 5.0 NPS
    Willing to refer
    They are a great company to work with and should take pride in their work.

Content Writing Services for Digital Agency

"The content they produce is of the highest quality we’ve seen in the industry."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2019 - Ongoing
Project summary: 

The Content Company continuously provides relevant, researched content for a business’ clients. They produce press releases, blog posts, webpage materials, etc. for a range of topics.

The Reviewer
 
1-10 Employees
 
Surrey, Virginia
John Keller
Owner, W3 Affinity
 
Verified
The Review
Feedback summary: 

The materials fully satisfy expectations and earn increases in business and visibility for the end-clients. The Content Company has been a great partner and continually does its due diligence when researching information. Customers can expect a dedicated team for their engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of W3 Affinity. We’re a digital marketing agency serving global companies to help them grow their business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Content Company?

We were rapidly growing and needed a resource for our content writing. We were struggling to find a quality writer that had strong research abilities. This issue led us to hire The Content Company to help produce content for our clients.

SOLUTION

What was the scope of their involvement?

We sat down with The Content Company and went through the different packages they offer. Once we chose the one that fit us best, their team did a demo for us and wrote a piece of content. We decided to move forward with them after seeing the fantastic quality of the writing.

They produce a range of materials for us that serve our various clients. For our financial customers, The Content Company provides five pieces of content per month, occasionally more. These materials include press releases, blog posts, website pages, etc. along with well-researched information. They submit each item for revision, and we plan the work for the upcoming month 15 days in advance.

What is the team composition?

We initially worked with Cara (CEO, The Content Company) and Ken (Content Writer, The Content Company) is our primary point of contact. They supply a team of writers, as well.

How did you come to work with The Content Company?

I received a cold email from The Content Company with a strong pitch that appealed to me. It came during a time when we needed the support, so I reached out to them for a consultation. After seeing their strategy and hearing their plan, we pursued the relationship with them.

How much have you invested with them?

Based on our contract, we’ll spend $9,000 with them this year.

What is the status of this engagement?

We’ve had an ongoing engagement since January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

An example of the impact The Content Company has had is displayed through a press release they wrote for our client. It was picked up by more than 50,000 news agencies that increased visibility and registration for an open-house event. The backlinks we receive from the popular content is also highly valuable to our SEO efforts.

How did The Content Company perform from a project management standpoint?

They’ve managed the project very well. Everything is streamlined through their content ordering system. Having one main point of contact is helpful because they’re organized and efficient.

What did you find most impressive about them?

The content they produce is of the highest quality we’ve seen in the industry. Even when the topics are challenging, they deliver strong, accurate work.

Are there any areas they could improve?

At this time, I don’t have anything they could improve on.

Do you have any advice for potential customers?

When considering them, look at all of their plans to find the one that works best for you. Additionally, schedule your content with them in advance, it’s worth the effort.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have already.