The Content Company

BACKGROUND

Please describe your company and your position there.

Duct Tape Marketing is dedicated to creating marketing systems for small to medium sized businesses. I am a project manager and marketing strategist for our clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Content Company?

We believe in high quality and ongoing content marketing to help meet our clients' goals. Writing great content can be time consuming and with all the other parts of the digital marketing system being built, we needed to find an ongoing content partner who could grow with us and our clients.

We wanted to ensure that if we outsourced, that we were connecting with a partner who would be as thorough with the research and editing as we would be in-house.

What were your goals for this project?

Our goals were to ensure that all the strategic work we put into our content marketing strategy were realized. A plan is only great if you can execute on it properly. We knew we needed to widen our team and capacity to bring our clients' marketing strategies to life.

SOLUTION

How did you select this vendor?

We are always searching for outsourced options to get quality work done for our clients. We formed a relationship with the Content Company. They came out of the gates with strong work, so it became obvious this is a company we wanted to build a lasting relationship with.

Describe the scope of their work in detail.

We rely on the Content Company to help fulfill the content marketing needs of our clients. We work with them to create up to 10 blog articles per month at times. We've also used them to write new website pages as well.

What was the team composition?

One of the great things about the Content Company is that once you turn in your content order, you get an immediate confirmation with a contact. At that point, you can actual communicate with a human if the scope of work changes or you discover a new resource you'd like to pass along. And they use that confirmation to ask questions if some of the input isn't as clear as it could be.

They don't just take your input and go with it if they have a way to enhance it or make things clearer for the writer. Then Content Company matches the need with the writer and ensures it gets delivered back to me on time. I don't have to think about it once I submit my order. They really take ownership.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've created highly successful content marketing as shown in our clients' SEO reports. They consider and utilize the keywords we provide in our order to maximize the searchability of the piece while not losing the readability as well.

How effective was the workflow between your team and theirs?

I appreciate the workflow with the Content Company. Our blog posts and webpages have a two week turnaround time. It is consistent and reliable. We plan our project timelines on this.

This relationship helped us shift to a very proactive content marketing production which has been good for us and our clients. I also appreciate that when I have received pieces and had questions or needed clarification on sections, they respond in a timely manner so things do not get caught up in a bunch of back and forth.

What did you find most impressive about this company?

The communication and consistency. In an industry where things are changing constantly, my confidence in the Content Company is something I rely on. It gives me one less thing to follow up on or worry about. Once I submit the project, I know it will be taken care of.

Are there any areas for improvement?

The ordering can feel a bit wonky when you first start. You need to prepay with a gift card and then redeem as you order your pieces. Once you get the hang of it and create a system for yourself, it works itself out.

BACKGROUND

Please describe your company and your position there.

I am the owner of a digital marketing agency that specializes in search engine marketing (SEO/SEM) for small local businesses in the U.S.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Content Company?

As a digital marketing consultant, I am in constant need of great web content for the small business clients I work with -- and I have sought many avenues to have content written, with little success from other companies and freelancers. I had all but given up on finding a consistent resource for writing... until I discovered The Content Company.

What were your goals for this project?

I need consistent content developed, on a variety of topics (from home design to baby boutique clothing) for blog posts and website copy for the small business clients I work with.

SOLUTION

How did you select this vendor?

The Content Company came highly recommended from many other marketing consultants in my professional network, and from author John Jantsch (of Duct Tape Marketing). So I gave them a shot! It started with one piece of content, and since I have been so pleased since then, I order 3-6 pieces of content per month.

Describe the scope of their work in detail.

What first caught my attention was the affordable pricing. Their pricing is incredibly affordable and the value is tremendous.

What was the team composition?

The process is smooth and I feel like I am being handled by real people, not some cold system or automation, but rather an actual account manager who will ask for additional information if something is not clear enough for the writers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I've gone through my fair share of writing companies and freelancers, only to be disappointed, until I discovered The Content Company. They are hands-down the best content writing company I have ever found. I don't know how they do it - their work is well-written, researched, and error-free. I am amazed that they can write about any topic I have sent them. I completely trust them to the point that I don't even need to proofread the content anymore - I know it's going to be good.

How effective was the workflow between your team and theirs?

They have designed their system to work for marketers like myself. I simply send them my topic, bullet points, and keywords, and ten days later I have a perfect article. I like that they use Google Docs also. I often will draft up my topic bullet points and share with them directly via Google Docs.

What did you find most impressive about this company?

I am most impressed by how The Content Company is able to produce such high-quality content at such an affordable price.

Are there any areas for improvement?

My only fear is that everyone is going to find out about them and realize how awesome they are! I want them all to myself!!

BACKGROUND

Introduce your business and what you do there.

I'm an SEO Analyst at Strategic Media Inc. We do marketing, SEO, and social media management.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Content Company?

We were looking for a vendor to help us produce more unique content.

SOLUTION

What was the scope of their involvement?

We give them keywords and they write content around a particular topic. We usually ask them to produce a certain word count and keep SEO in mind.

What is the team composition?

I've worked with three members of their team directly.

How did you come to work with The Content Company?

They were recommended to us by someone who had worked with them previously.

How much have you invested with them?

We pay them $1,500 a month.

What is the status of this engagement?

We started working with them in January 2019, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They always deliver high-quality content on time.

How did The Content Company perform from a project management standpoint?

They're very organized and responsive. We mostly use phone and email to stay in touch, and we use Google Drive to keep track of the project.

What did you find most impressive about them?

They're flexible and willing to make any changes we request. Also, they're very courteous and friendly.

Are there any areas they could improve?

Perhaps they could try using Yoast to write the content. They're writing the content with SEO in mind, but they're not writing it within a program.

Do you have any advice for potential customers?

Keep an open line of communication.

BACKGROUND

Please describe your company and your position there.

I’m the account manager for Kleurvision Inc., a digital marketing firm. We offer services such as marketing, branding, web design and development, and SEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Content Company?

We engaged The Content Company to write six blog posts for a third-party client’s website.

What were your goals for this project?

We wanted high-quality blog content with a rapid turnaround.

SOLUTION

How did you select this vendor?

The Content Company came highly recommended from contacts in the industry.

Describe the scope of their work in detail.

The team produced six highly specific blogs for our client. We provided them with the topics in advance. I worked closely with their team to process revision requests.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?
The Content Company wrote top-notch posts that utilized keywords appropriately and seamlessly. 

How effective was the workflow between your team and theirs?

Their team ran a smooth project from start to finish. Their members regularly followed up with me. I felt comfortable handing off requests to their team and letting them work independently until they needed my review.

What did you find most impressive about this company?

The Content Company took over our project with ease. Their efficiency and professionalism stood out.

Are there any areas for improvement?

No, we had an excellent experience working with them and have brought them on for several projects.

BACKGROUND

Please describe your company and your position there.

I’m a co-founder of Bodify and Bodify Academy. We’re a medical spa that also offers tools, products, services to other providers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Content Company?

We needed ongoing content creation services for our spa and our academy.

What were your goals for this project?

We set out to produce easy-to-read educational content that connected with a variety of demographics. It also had to be conversion focused.

SOLUTION

How did you select this vendor?

I found them online.

Describe the scope of their work in detail.

We order content online via a form that provides their writers with details about the project. Then, they assign us to a specific individual to work out timelines.

What was the team composition?

Everyone I’ve worked with has been responsive, capable, and efficient.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They deliver great content and we never have to go back and forth to hone the voice. It’s always consistent with our brand.

How effective was the workflow between your team and theirs?

I seldom have to make edits, but when I do, they’re easy to work with. Their team is highly responsive.

What did you find most impressive about this company?

I love everything about working with them.

Are there any areas for improvement?

We had a delivery issue once but the owner was quite apologetic. They reached out and kept me appraised of the situation until they resolved it. The respect I was shown was outstanding.

BACKGROUND

Please describe your company and your position there.

I’m a digital media marketer with Blue Dog Media Group. I help companies improve their digital marketing and SEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Content Company?

We hired The Content Company to write content for our clients.

What were your goals for this project?

My company wanted to produce quality content that would help our clients to improve their Google Search Engine Results Page (SERP) ranking and acquire new leads.

SOLUTION

How did you select this vendor?

My team found The Content Company on Google. 

Describe the scope of their work in detail.

The Content Company contributed content each week. They added good keywords and created call-to-actions (CTAs).

What was the team composition?

My company engaged with different team members from The Content Company.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They created some of the most linked content on our site.  

How effective was the workflow between your team and theirs?

Once we established a process for sending and receiving content, our teams coordinated seamlessly. The Content Company was responsive and engaging. They were readily available when we had questions, and they did not hesitate to ask us for clarification.

What did you find most impressive about this company?

The Content Company delivered effective content that corresponded to the individual themes of our clients’ sites. The team truly went above and beyond in their delivery of high-quality work for reasonable prices.

Are there any areas for improvement?

No, I did not see any.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of W3 Affinity. We’re a digital marketing agency serving global companies to help them grow their business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Content Company?

We were rapidly growing and needed a resource for our content writing. We were struggling to find a quality writer that had strong research abilities. This issue led us to hire The Content Company to help produce content for our clients.

SOLUTION

What was the scope of their involvement?

We sat down with The Content Company and went through the different packages they offer. Once we chose the one that fit us best, their team did a demo for us and wrote a piece of content. We decided to move forward with them after seeing the fantastic quality of the writing.

They produce a range of materials for us that serve our various clients. For our financial customers, The Content Company provides five pieces of content per month, occasionally more. These materials include press releases, blog posts, website pages, etc. along with well-researched information. They submit each item for revision, and we plan the work for the upcoming month 15 days in advance.

What is the team composition?

We initially worked with Cara (CEO, The Content Company) and Ken (Content Writer, The Content Company) is our primary point of contact. They supply a team of writers, as well.

How did you come to work with The Content Company?

I received a cold email from The Content Company with a strong pitch that appealed to me. It came during a time when we needed the support, so I reached out to them for a consultation. After seeing their strategy and hearing their plan, we pursued the relationship with them.

How much have you invested with them?

Based on our contract, we’ll spend $9,000 with them this year.

What is the status of this engagement?

We’ve had an ongoing engagement since January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

An example of the impact The Content Company has had is displayed through a press release they wrote for our client. It was picked up by more than 50,000 news agencies that increased visibility and registration for an open-house event. The backlinks we receive from the popular content is also highly valuable to our SEO efforts.

How did The Content Company perform from a project management standpoint?

They’ve managed the project very well. Everything is streamlined through their content ordering system. Having one main point of contact is helpful because they’re organized and efficient.

What did you find most impressive about them?

The content they produce is of the highest quality we’ve seen in the industry. Even when the topics are challenging, they deliver strong, accurate work.

Are there any areas they could improve?

At this time, I don’t have anything they could improve on.

Do you have any advice for potential customers?

When considering them, look at all of their plans to find the one that works best for you. Additionally, schedule your content with them in advance, it’s worth the effort.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a digital marketing agency in NYC.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Content Company?

We retained them for monthly production of 100,000s of words of content for blogs, newsletters and white papers.

What were your goals for this project?

To create a scalable solution for our clients and company

SOLUTION

How did you select this vendor?

The Content Company has surpassed our wildest expectations producing the content on time and accurate every time including niche content production.

Describe the scope of their work in detail.

They write all our newsletters, blogs and white papers for all our clients.

What was the team composition?

We worked closely with the principles and their team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The business relationship is an utter success. Content is pristine and delivered on time every month, month in and month out.

How effective was the workflow between your team and theirs?

They are very efficient

What did you find most impressive about this company?

The quality of their writing and their timeliness really stand out.

Are there any areas for improvement?

None