B2B content for global tech and financial services
Since 2000, the Content Bureau has created the highest quality B2B content for ambitious technology, financial services, and professional services marketers. Our typical client is a marketing VP, director, or manager responsible for producing a large volume of custom content on a regular basis. We work almost exclusively with global corporations who use us year-round, and spend between $100K and $2MM/year with our agency. Active clients include: Autodesk, Blue Yonder, Deloitte, Expel, Intermedia, Google, NetApp, Norwest Venture Partners, Okta, PayPal, Salesforce Ventures, Samsung Ads, Wolters Kluwer Health, and Workday.
We deliver expert articles, banner ads, blog posts, case studies, ebooks, messaging, playbooks, PowerPoint decks, SEO analysis, scripts, social media posts, videos, web copy and design, webinars, white papers--and most other B2B marketing assets. Clients normally ask us to handle copywriting, editing, and graphic design on product/ industry marketing assets used in content marketing campaigns. We have a first-project minumum of $25K, and a typical project ranges from $25K-$250K.
We are a premium quality, high-touch, certified woman-owned small business (WOSB). Our team is 90% women, of which 1/3 are women of color.
We're sticky:
Over 65% of our talented team members have been with the Content Bureau for longer than eight years, which drives our exceptional client retention rate.
Fourteen companies have used the Content Bureau for more than five years, two for more than 17 years, one for an incredible 23 years.
Of the companies who hired the Content Bureau for the first time in 2022, 86% came to us via former clients who hired us at their next gig.
More than 25 clients have hired us at two or more companies; nine have hired us at three or more companies. Three clients have taken us to four different companies, and one just hired us at her fifth!
Min project size
$25,000+
Hourly rate
Undisclosed
Employees
10 - 49
Locations
Orinda, CA
Year founded
Founded 2000
1 Locations
Orinda , CA
No have been added yet...
Pricing Snapshot
Min. project size
$25,000+
Avg. hourly rate
Undisclosed
Rating for cost
4.4
/5
What Clients Have Said
The Content Bureau's pricing varies by project, with costs reported between $10,000 to $500,000. Clients appreciate their value for cost, noting high-quality deliverables and effective project management. Overall, they are seen as a trusted partner who delivers consistent results.
Clients value The Content Bureau's flexibility and ability to adapt to changing project scopes and tight deadlines. Their willingness to accommodate last-minute changes and provide quick turnaround times is frequently highlighted.
Strong Project Management Skills
Clients consistently commend The Content Bureau's project management. They are noted for their organization, timely deliveries, and clear communication, which contribute to seamless workflows. Their ability to meet deadlines and manage projects efficiently is a recurring highlight.
Limited Expertise in Short-Form Content
One review mentioned that The Content Bureau has limited expertise in short-form content such as ad copy and landing pages. Clients seeking specialized short-form content may need to ensure clear guidance and collaboration.
Creative and Strategic Insight
The Content Bureau provides creative and strategic insights that enhance client projects. Their ability to understand client needs and translate them into effective content strategies is appreciated, making them a valuable partner in content development.
Effective Communication and Collaboration
The Content Bureau is praised for their excellent communication and collaborative approach. They maintain regular check-ins and are responsive to client feedback, ensuring that projects stay on track and meet client expectations.
Expertise in Content Marketing and Strategy
The Content Bureau is praised for their expertise in content marketing, creating diverse assets like toolkits, eBooks, white papers, and messaging strategies. They effectively support clients in industries such as healthcare, cybersecurity, and finance, demonstrating adaptability and proficiency in meeting varied content needs.
"The Content Bureau has a genuine interest in our success."
Dec 16, 2020
Director of Named Marketing, Okta
Tami Gallegos
Software
San Francisco, California
5,001-10,000 Employees
Phone Interview
Verified
The Content Bureau helps with content customization for an identity access management provider that specializes content for their customers. The team also provides design services. The content is for campaigns.
Their content services has made customer interactions more meaningful across the board. The Content Bureau's team is full of experienced, collaborative creators. Their personable approach makes them stand out from other service providers.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I work at Okta, the leading identity access management provider. We have cloud-based technology solutions.
I lead our named accounts marketing team. We specialize in account-based marketing and targeting the largest enterprise customers.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with The Content Bureau?
When we do account-based marketing, we need to speak to our prospective customers in their own voice. We do a lot of content customization and write pieces of content specifically for the account we’re targeting.
The Content Bureau helped us build a standardized set of content around some of our primary business solutions that we could then use to customize in a way that would be meaningful to our target accounts.
SOLUTION
What was the scope of their involvement?
The team provides content creation, copywriting consultation, and design services. We provided them with a standard template, but they were able to take that template and add design elements to make that content much more meaningful and interesting.
From there, they worked with our subject matter experts to ensure that the content was impactful and relevant. They’ll then work with our marketers and sales organizations to customize those core pieces for a specific account.
We use all of the content pieces they help us create in our campaigns and programs.
What is the team composition?
I’ve worked with four people on their staff, including their owner, copywriters, creative director, and design managers.
How did you come to work with The Content Bureau?
The team was recommended by another organization that was doing similar marketing and content creation. I had a great conversation with their owner, and they were enthusiastic and well-versed in the things we needed.
They had the depth and breadth of services that we knew if we began this project with them, they would have the ability to continue expanding with us. As we got started, they were a joy to work with.
How much have you invested with them?
It was right around $60,000.
What is the status of this engagement?
We started working with them in January 2020.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Their work has made our interaction with our target accounts more meaningful to the people receiving the information. It’s easy to follow the creation process. They’re great collaborators, and we enjoy working with them.
How did The Content Bureau perform from a project management standpoint?
From a project management standpoint, they’re excellent. We tend to communicate through email or conference calls. A lot of what we do is dependent on the availability of our subject matter experts. We’ve had a couple of concurrent pieces going simultaneously, so we would check in with them weekly.
There are project management tools on the backend. It’s a personal engagement.
What did you find most impressive about them?
The Content Bureau has a genuine interest in our success. Their collaborative approach helped with that.
Are there any areas they could improve?
Not that I’ve come across yet.
Do you have any advice for potential customers?
Have a clear idea of what you need. Be able to articulate that to the team. They have a clear idea of where to start but also be willing to chat collaboratively with them. Take advantage of their advice and guidance. They’re very experienced.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
"They're definitely at the top end."
Willing to Refer
5.0
NPS
"I would definitely refer them.
Content Marketing for Process Management & Automation Company
Content MarketingMarket Research
$10,000 to $49,999
Feb. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
“The Content Bureau is the fastest agency I’ve worked with.”
Dec 15, 2020
Director of Product Marketing, Nintex
Paul Hsu
Software
Bellevue, Washington
501-1,000 Employees
Phone Interview
Verified
The Content Bureau provides content marketing services for a process management company. In efforts to drive leads, they've drafted and edited five e-books, with three currently in the editing process.
The partner is happy with the deliverables and plans to produce even more e-books. The Content Bureau successfully identifies topics that resonate with the intended audience and their writing is concise. They're receptive to feedback and implement an excellent project management style.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the director of product marketing at Nintex. The company is the global standard in process management and automation. We think about how we can map and manage clients’ everyday business processes and find ways to automate parts of those processes, allowing people to focus on more strategic endeavors.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with The Content Bureau?
We’re a relatively small company within the business world. We’re making our name broader within the process management and automation space, but we’re still not super well-known. One of the challenges we were trying to resolve was getting people to know more about us, and that led us to believe that we need some good content to drive leads. People wouldn’t know who we are without doing some research. We went to The Content Bureau to create that top-of-the-funnel content, namely e-books.
SOLUTION
What was the scope of their involvement?
The initial scope of work was to identify some key industries that we could market to. We went down the path of creating what I consider to be industry e-books, settling on the top-five business processes that were ripe for automation: banking, credit unions, healthcare, pharma, and government. Based on the initial scope of work, we honed in on seven business processes within those industries.
We were going to ask The Content Bureau to start drafting these e-books but had to put a pause on it because of COVID-19. We had to make some changes within our organization, and the focus wasn’t there for this project during that tumultuous time.
We reengaged The Content Bureau about a month ago, to start drafting the e-books. They send the e-books back to me for review then make the edits I request, and we go back and forth like this. We’ve finished five e-books, we’re drafting three more, and I can see two more coming down the pipes.
What is the team composition?
I’ve worked with around three people from The Content Bureau. I have a primary content writer helping me out, a relationship manager, and someone in charge of logistics and billing.
How did you come to work with The Content Bureau?
My manager had a previous working relationship with The Content Bureau, and he found them to be excellent. I chatted with them and saw some of their previous work. Their writing style fit our needs, and they had a quick response time.
How much have you invested with them?
The initial SOW was for $30,000. The three e-books we’re working on now will cost another $14,500.
What is the status of this engagement?
We started working with The Content Bureau in February 2020, and the engagement is ongoing. We had to put a pause on the project after COVID-19 struck.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
I don’t have anything quantifiable right now. The Content Bureau writes the content, we give final approval on it, and everybody feels good about it. The next step for me is to work with our in-house designer to actually put the e-books together.
I can’t speak in terms of leads generated, but the qualitative comments from our internal professionals are resoundingly positive. The processes that The Content Bureau identified to resonate within the industry make sense, the way they wrote was concise, and the delivery method was fantastic. These qualitative comments convinced me to write even more e-books with them.
When working with any vendor, I’ll judge them based on turnaround time and on how much attention they pay to me. If their response time is rather slow, it’ll put a bad taste in my mouth. With The Content Bureau, their methodology has made me comfortable working with them.
How did The Content Bureau perform from a project management standpoint?
They’re on top of every single one of my communications. When I ask for edits, they take feedback really well. I feel like their project management is superb, and I have nothing negative to say.
What did you find most impressive about them?
Their delivery speed has been really impressive. I expect a fast response time to questions and edit requests, and The Content Bureau is the fastest agency I’ve worked with.
Are there any areas they could improve?
No, not that I can think of.
Do you have any advice for future clients of theirs?
With content, there are two routes we can take: we know what we want that content to look like and we just need someone to write it for us or we want someone to actually go out and do research and brainstorm ideas. It really depends on who’s looking for content. If the client has some ideas already, and they need The Content Bureau to write those in a manner that resonates with how the brand should be perceived, they’re really good at that.
On the opposite side, if someone’s looking for them to actually do the research and legwork, The Content Bureau may not be the right choice. That’s not a knock on them. We already had some ideas on what we wanted to do when we started the engagement.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Content Marketing for Accounting Firm
Content Marketing
$50,000 to $199,999
May 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"Their project management and communication are the most impressive."
Oct 16, 2020
Sales Development & Creative Services Director, Crowe
Julie Hayes
Business services
Grand Rapids, Michigan
1,001-5,000 Employees
Phone Interview
Verified
The Content Bureau provides ongoing content writing and marketing services to an accounting and consulting firm. They primarily focus on editorial tasks such as copywriting, thought leadership, and more.
The Content Bureau team is engaging, responsive, and personable. They’ve proven to be a great partner that demonstrates a high level of expertise. They’re knowledgeable and thorough in all of their work.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I work for an accounting and consulting firm. I’m the marketing director, and I’m responsible for our creative services as a whole.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with The Content Bureau?
We’re in an in-house marketing team, and we generally don’t do a lot of outsourcing. However, as our requests from clients evolved, we needed to build a list of vendors that we could work with on some marketing projects.
SOLUTION
What was the scope of their involvement?
They create an assortment of different content assets. This includes editorial work ranging from webpage copy to thought leadership pieces and article marketing to social media posts. Their work in this regard varies depending on what our clients need.
What is the team composition?
We work with a team of 3–4 people. My primary contact is Stacy (Owner), but I’ve also worked with Ruth (Writer & Consultant) and one editor.
How did you come to work with The Content Bureau?
Another member of our marketing team had worked with The Content Bureau previously, and she referred me to them.
How much have you invested with them?
We’ve spent over $125,000 so far.
What is the status of this engagement?
We worked with them once in 2015 or 2016. However, we didn’t engage with them on an ongoing basis until June 2020.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Their team is engaging and responsive. They’re knowledgeable about the topics we’re asking them to cover. We’ve seen promising analytical results.
How did The Content Bureau perform from a project management standpoint?
They’re amazing. Ruth and Stacy are very responsive. I always here back within 24 hours. Everything is quick and organized. They’ve helped us streamline some of our processes. They’re very precise and deliberate.
We primarily communicate with them over the phone and via email.
What did you find most impressive about them?
Their project management and communication are the most impressive. I also appreciate the expertise and qualifications of the team. We don’t have to make a lot of edits to their work, they nail it the first time around.
Are there any areas they could improve?
No. I wouldn’t call this an area for improvement, but I have noticed that their pricing is a bit higher than other vendors in the industry.
Do you have any advice for potential customers?
They’re relatable and easy to work with. If you’re looking for a personable team to partner with, then they’re great.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Writing for Global Data Services Company
Content Marketing
$50,000 to $199,999
July 2019 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I wish we’d used them a little bit more on design because their work was very high quality."
Apr 13, 2020
Senior Manager, Business Value Marketing
Jean Banko
IT Services
Sunnyvale, California
10,001+ Employees
Phone Interview
Verified
The Content Bureau provides content creation for internal and external education materials detailing new products and service offerings. They’ve also provided design services
Diving into the subject matter, the Content Bureau breaks down technical material into understandable language that communicates product value. Internal stakeholders praise Content Bureau for their innovative ideas and writing skills. Customers can expect a budget- and timeline-conscious partner.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I work for NetApp. We’re a global data management and services company. We’re focused mostly in the hybrid cloud space, selling to enterprise accounts. I’m a senior manager of business value marketing. This is about what programs and services we can offer to give our customers additional value. I do go-to-market strategy, as well as execution.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with the Content Bureau?
We launched all those initiatives in the fall and needed customer-facing and sales materials to educate our sales teams and partner communities, as well as our customers. We contacted the Content Bureau to help us write all the content.
SOLUTION
What was the scope of their involvement?
This was all brand new content. We had multiple briefings with them to describe the initiatives and product offerings. We had some internal content, but they helped us start out with the copy blocks and messaging. I’m a very technical person that can get into the weeds easily, but Content Bureau made it more customer-friendly. It was easier to understand the value for the customer thanks to Content Bureau.
What is the team composition?
My primary contact was my content writer Ruth, (Creative). She stayed with me throughout the entire project, continuing to do some additional content creation. Brooke handled all the money, logistics, cost, and fees associated with the different content deliverables.
How did you come to work with the Content Bureau?
I came on board in July, and we were already working with Content Bureau. They’d had numerous initiatives copywriting in the company.
How much have you invested with them?
We spent over $55,000 with them.
What is the status of this engagement?
We’ve been working together on this project since July 2019.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
They were the writer for the blog that introduced the new service offerings and initiatives, and the piece got a lot of traction. The content on the web pages received 4500 views in the first month. Internally, the content has been viewed over 12,000 times since late October. Their content was very heavily viewed by our sales and partner teams internally and customers externally.
How did the Content Bureau perform from a project management standpoint?
They’re really great to work with. They’re very professional, keeping me up to date on things and hitting their deadlines. They’ve even come in under budget on some of the content initiatives. We communicate over email and phone calls.
What did you find most impressive about them?
Their level of creativity is amazing. We’ve brought them a couple of assignments where some of the slides we’d created just weren’t resonating with our internal or external folks, and they brought back really creative ideas. Additionally, their writing capabilities are amazing. They excel at taking complex ideas and making them simple and easy to understand and use.
Are there any areas they could improve?
I can’t think of anything. I wish we’d used them a little bit more on design because their work was very high quality when we did ask for design work.
Do you have any advice for potential customers?
The briefings we had, which were basically brainstorming sessions, helped get them involved at the start. Have those sessions and describe the technology. They’ll grasp it quickly and come back with ideas to present. They’re solid on both content creation and design.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Content Creation & Graphics for Investment Firm
Content Marketing
Confidential
Oct. - Dec. 2018
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They did a great job of understanding our strategy and reflecting that in an easy-to-read document."
Jul 16, 2019
Managing Partner, Investment Firm
Anonymous
Financial services
Belmont, California
1-10 Employees
Phone Interview
Verified
Following exhaustive interviews of stakeholders, The Content Bureau drafted and iterated a private placement memorandum for an equity fund. They created graphics to complement almost 30 pages of text.
The Content Bureau admirably grasped client goals and strategy, successfully reflecting them in a vital fundraising document. The team delivered all drafts and the finished product according to the defined schedule. Their strong performance will likely lead to further collaborations.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I am the founder and managing partner of a healthcare-focused venture and growth equity fund. We invest in high-growth, commercial-stage healthcare businesses.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with The Content Bureau?
We were in the process of raising our next fund, which we do every few years so that we can invest. As part of that effort, we have to put together a private placement memorandum (PPM), which is a vital document in the fundraising process. The Content Bureau helped us create that PPM.
SOLUTION
What was the scope of their involvement?
We collaborated back and forth on the initial outline of the PPM. The Content Bureau’s team interviewed several members of our team about our strategy, our focus, and our portfolio companies. They presented a first draft of the PPM, which we iterated multiple times. The Content Bureau filled out the PPM with graphics and ultimately proofread and produced a document that was close to 30 pages.
What is the team composition?
We worked closely with Lauren (Copywriter, The Content Bureau) and Stacy (Owner, The Content Bureau). They worked with a graphic designer, as well, but we did not interact with that person directly.
How did you come to work with The Content Bureau?
We had worked with them on a previous PPM, so we had a history with them. We chose to go back to them because we had a positive experience the first time.
How much have you invested with them?
We spent $35,000 on this project.
What is the status of this engagement?
We worked together from October–December 2018.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The quality was excellent and as we hoped. The proof is in the pudding: We put out the PPM, and our fund was meaningfully oversubscribed in just a few months. There are a lot of components to that, but having a good PPM is undoubtedly one of them.
How did The Content Bureau perform from a project management standpoint?
They iterated on our timeline and produced the PPM on schedule. There were turns along the way, but pretty much everything went according to plan. They did a great job of understanding our strategy and reflecting that in an easy-to-read document.
What did you find most impressive about them?
We have a nuanced strategy because healthcare is a complicated sector. People can play and invest in a lot of different parts of the industry. Coming from an organization that presumably writes about a lot of different things, they were able to grasp the complexities of our business exceptionally well and enunciated that in the content.
Are there any areas they could improve?
They provided excellent graphics for us, but we did explore pushing them on fancier graphics, which seemed to be a bridge too far in their skill set.
Do you have any advice for potential customers?
They’ve been very supportive of our efforts. It speaks to the quality of their work that we’ve returned to them for our needs. We’d work with them again, no question.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Content Creation for Software Company
Branding
$50,000 to $199,999
5.0
Quality
4.5
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
“They're able to understand the technical concepts that would be unfamiliar to a lot of people.”
Dec 21, 2018
Marketing Manager, Software Company
Anonymous
Information technology
San Rafael, California
10,001+ Employees
Phone Interview
Verified
The Content Bureau writes customer success stories and creates other content for a website. They’ve also helped develop product messaging, tailoring it to different industries.
The stories the Content Bureau creates help highlight the success of our product and the in-house team is happy with the fast turnaround times. The Content Bureau goes above and beyond to meet all needs, while their expertise and ability to both take a lead and follow guidance made them a reliable partner.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I'm a marketing manager at a software company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with The Content Bureau?
We needed a vendor to help us create content and develop messaging.
SOLUTION
What was the scope of their involvement?
They write success stories about our customers and help us develop in-depth messaging for our product. They've also created some content for our website. For success stories, they do phone interviews with our customers and pull out the technical details about the usage of our platform and our API. After they write a customer success story, I hand it over to the customer for approval and then, it gets published online. The Content Bureau has been working with our company for a while, so they know our platform, our brand, and the terminology guidelines.
I also started a new messaging project with them. Our platform is used differently by different industries. We needed to tailor our messaging to those industries, particularly manufacturing and construction industries. The Content Bureau did a series of interviews with our stakeholders on the product side and they also talked to our business development team. After that, they did a few iterations of messaging around what the platform does for different personas or industries we work with.
What is the team composition?
I have a few points of contact, depending on the type of project I am working on.
How did you come to work with The Content Bureau?
They worked with our company before I joined the marketing team a few months ago.
How much have you invested with them?
We've spent about $138,000.
What is the status of this engagement?
The relationship is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
They were instrumental in taking over our customer success story process. I have full trust in their ability to create stories that highlight both our customer success and our platform, showing how our platform helps that customer be successful.
How did The Content Bureau perform from a project management standpoint?
They turn things around very quickly and reach out to us if they have any questions. Their proactive approach and fast delivery times help the project go smoothly.
What did you find most impressive about them?
They're able to understand the technical concepts that would be unfamiliar to a lot of people. Also, they've invested a lot of time in working with our brand guidelines and our company writing style. That was invaluable to me when I joined the marketing team and they have actually taught me about some of our more obscure company writing policies.
Are there any areas they could improve?
No. I've been very happy with them.
Do you have any advice for potential customers?
Be clear about what you're looking for. They have expertise in different areas and they can share their past experience with you and often even provide advice on procedures and process. They’re a great agency – reliable and fast, so you never have to worry about a project being delivered on time.
RATINGS
5.0
"They're willing to work with us, whether it's taking a lead and following our guidance."
Quality
4.5
Service & Deliverables
"They do a great job and give us everything we ask of them."
Schedule
5.0
On time / deadlines
"They've never missed a deadline."
Cost
4.5
Value / within estimates
"They're expensive, but they provide great value."
Willing to Refer
5.0
NPS
"I'd definitely recommend them.
White Paper Content Marketing for Insurance Tech Firm
Content Marketing
$10,000 to $49,999
Apr. - June 2018
5.0
Quality
5.0
Schedule
4.0
Cost
4.5
Willing to Refer
5.0
“The Content Bureau provided us with a highly talented writing and design team.”
Oct 18, 2018
Director of Marketing and Communications, EIS Group
Kevin Haydon
Financial services
Phone Interview
Verified
The Content Bureau assigned writers and designers to create a 3,000-word white paper featuring graphics. They followed an outline for the style and tone to convey thought leadership.
The Content Bureau delivered a finalized white paper that EIS Group has distributed through a variety of marketing channels to generate market engagement and new prospects. The CB team is impressively skilled and the paper has produced excellent results.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
My organization is an insurance technology vendor. I'm the director of marketing and communications.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with The Content Bureau?
We were looking for a high-quality thought leadership content creator.
SOLUTION
What was the scope of their involvement?
The Content Bureau contributed the writing and design skills we needed to produce a thought leadership white paper featuring areas that we want to be known for. We outlined the scope of what we desired out of the writing, including requirements for the length, tone, and outline.
The white paper was about 3,000 words and included a variety of graphics and images. We distributed this piece of content through the Internet for users to download across a variety of marketing channels.
What is the team composition?
Our main point of contact was the copywriter, Ruth (Independent Contractor, The Content Bureau).
How did you come to work with The Content Bureau?
I have a colleague who had worked with The Content Bureau in the past.
How much have you invested with them?
We've spent $23,000.
What is the status of this engagement?
We worked together over a three-month period this year, in the spring quarter of 2018.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The Content Bureau delivered a piece of content for online download that has been well received. We have been gaining contacts through the downloads up to this point. We're happy with the results. The white paper did what we intended it to do.
How did The Content Bureau perform from a project management standpoint?
The Content Bureau managed the project well. We stayed in touch using phone and email. We had some minor difficulties with scheduling around vacations and had a few related communication glitches. Other than that, they were good at scheduling.
What did you find most impressive about them?
The Content Bureau provided us with a highly talented writing and design team. They produced a very high-quality piece of content.
Are there any areas they could improve?
No. The Content Bureau did a great job of managing the project and getting results. We had a few scheduling glitches, but it was nothing critical.
Do you have any advice for potential customers?
The Content Bureau is a highly skilled resource. We will continue to use them for our content and campaign needs. I fully recommend them.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Content Creation for a Security Company
Content Marketing
$10,000 to $49,999
Nov. 2017 - Ongoing
4.5
Quality
4.5
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"They produce high-quality content."
Jul 17, 2018
Global Marketing Lead, Security Company
Anonymous
Business services
Des Moines, Iowa
Phone Interview
Verified
The Content Bureau produces marketing content that ranges from eBooks to infographics and white papers. They also create promotional pieces and ad copy.
The number of qualified leads is on the rise and the internal team is satisfied. Flexible and experienced, The Content Bureau goes above and beyond to meet all needs, while their ability to work quickly and effectively made them a reliable partner. They are a great marketing and content creation agency.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I'm a global marketing lead at a security company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with The Content Bureau?
We were looking for a company to help us produce some fresh, compelling content.
SOLUTION
What was the scope of their involvement?
We provide them with the topics we want to turn into marketing content. Depending on our objectives, the content can be an eBook, a white paper, or infographics. After we give them the bullet points of what we want to get across, The Content Bureau writes the content. Then, we review it and go through an iteration process. They also do the creative layout and work closely with our brands to ensure that the creatives they produce follow the brand guidelines. In addition, they do some promotional pieces for us, including email and ad copy.
What is the team composition?
I usually work with Stacy (Founder, The Content Bureau) and Ruth (Content Writer, The Content Bureau).
How did you come to work with them?
They were referred to me by a colleague.
How much have you invested with them?
We've spent about $35,000.
What is the status of this engagement?
We started working with them in November 2017 and the relationship is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Our objective was to generate demand. We've definitely seen more qualified leads after we started working with The Content Bureau, so they’re helping us accomplish our goals.
How did they perform from a project management standpoint?
It’s very easy to work with them. Our schedule is quite busy, but they're flexible and give us a couple of days to review everything, sending us reminders when they haven't heard back from us. We use a combination of email and phone to communicate.
What did you find most impressive about them?
They produce high-quality content, so most of the time, we only need to tweak it slightly. The speed at which they work is also astounding.
Are there any areas they could improve?
I can't think of anything. The collaboration has been great.
Do you have any advice for potential customers?
Explain to them the message you want to get across and allow them to determine how to craft that message for your target audience.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Creative Content Marketing for a Payment Systems Company
Other Digital Marketing
$200,000 to $999,999
Dec. 2016 - Ongoing
5.0
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They provide informed suggestions on our communication strategy, rooted in an understanding of our brand and legal guidelines. This permits us to move quickly and avoid multiple rounds of legal review."
Jul 13, 2018
Senior Marketing Manager, PayPal
Catherine Krebs
Financial services
New York City, New York
Phone Interview
Verified
The Content Bureau provided sales enablement solutions for a payment systems company. They developed toolkits for merchant use and keep track of legal requirements for marketing and insight sourcing.
The Content Bureau has a significant impact and are integral to campaign success. They meet aggressive deadlines and save time in legal review processes. They are reliable, collaborative team players who help build strategy and bring products to market.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I am a senior marketing manager within the middle market at PayPal. We focus on partner marketing.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with The Content Bureau?
We wanted a creative agency to help us engage with our partners and come up with a solution for sales enablement that gives both merchants and internal account managers a better understanding of our product suite. We wanted insights, copy, and integration information that would make us more effective.
SOLUTION
What was the scope of their involvement?
They were a critical partner as we created a suite of product toolkits, which are some of the most valuable assets they created for us. We’ve since evolved them for use across multiple partners. I work very closely with them on obtaining all the necessary information and they act as creators.
They know all the legal rules and regulations—which are constantly in flux—and they help us source our insights properly. They consolidate all of this information into a usable format to make the end user’s experience seamless. Several of our teams leverage the toolkits and there are now multiple versions of them.
What is the team composition?
I work directly with Allison (Editorial Team, The Content Bureau). She acts as my account director.
How did you come to work with The Content Bureau?
They were already an approved agency that the middle market team was using when I brought them into my projects.
How much have you invested with them?
I’ve invested about $500,000 with them. Several of our teams use them, so the total company spend is much more.
What is the status of this engagement?
I started working with them in December 2016. The work is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
They know all the social touchpoints that help develop nurture streams for email and marketing. They have a significant impact on our whole business and are integral to the success of any campaign we launch.
How did The Content Bureau perform from a project management standpoint?
Our account director is absolutely phenomenal. They’re organized and meet even the most aggressive deadlines. They provide informed suggestions on our communication strategy, rooted in an understanding of our brand and legal guidelines. This permits us to move quickly and avoid multiple rounds of legal review.
What did you find most impressive about them?
They fully a part of our team. We recently launched a huge campaign and they’re still helping us make changes. From beginning to end, they build a strategy, come up with timelines, and bring products to market. We couldn’t do without them.
Are there any areas they could improve?
No. We keep going back to them because they are reliable, collaborative team players. They meet deadlines and deliver everything they’re supposed to. They are honest about their abilities and respond quickly.
They understand our business and deliver creative copy that makes sense for our products. They know their craft and they excel at it.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Created Messaging Architecture for a Non-profit
Advertising
$10,000 to $49,999
Sep. 2015 - Ongoing
4.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"They're extremely flexible, respond quickly, and deliver on promises."
Jul 9, 2018
Director of Marketing, Opportunity Fund
Anna Suarez
Financial services
San Jose, California
Phone Interview
Verified
After conducting an in-depth interview, The Content Bureau developed a messaging architecture to provide Salesforce and partner management sales teams with a consistent message.
The refined message helped formalize the programs and bring consistency to the organization. Experienced and professional, The Content Bureau went above and beyond to meet all needs, while their flexibility and commitment earned them our trust.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I'm the director of marketing at Opportunity Fund. We're a small business microlender based in California.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with The Content Bureau?
We needed to put together a solid messaging architecture for our small business lending program. We were looking for a company to help us.
SOLUTION
What was the scope of their involvement?
They interviewed us and we shared with them the direction we wanted to go in. Then, they came up with a very nice messaging architecture that allowed us to offer specific content and images related to our message. They were instrumental in helping us refine our message and bring consistency to our organization. We're now lining up a contract with them for our new fiscal year.
What is the team composition?
We mostly work with Stacy (Owner, The Content Bureau).
How did you come to work with them?
I used to work with them at my former company.
How much have you invested with them?
We've spent between $10,000–$50,000.
What is the status of this engagement?
We started working with them in September 2015 and the relationship is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We have direct Salesforce and partner management sales teams, but they didn’t have a consistent sales tool. Now, we have one consistent set of messages for our sales and marketing teams, and Salesforce has really become dependent on those assets. The Content Bureau helped us refine and formalize our programs before we present them to the outside world, which had a big impact on our organization.
What did you find most impressive about them?
They're extremely flexible, respond quickly, and deliver on promises.
Are there any areas they could improve?
Having a project manager can help facilitate the execution of some projects. Most of our projects are fairly straightforward, but occasionally we have a complex project, so having someone to manage it would be helpful.
Do you have any advice for potential customers?
Be clear about their scope work, the content they'll work with, and any constraints they'll have. They're incredibly flexible and are always trying to find a way to meet our needs.
RATINGS
4.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.
If you’re not seeing exactly what you need here, send this company a custom message.
You can talk about your project needs, price, and timeline to get started on your project.