Is this an ongoing relationship?
Yes. We were working with our corporate office when we first signed up, and corporate agreed to pay for the services for six months. I thought it was such a godsend, and such a relief to have this great resource. At the end of that six months, it was an absolute no-brainer. I didn’t even discuss it with corporate, I just renewed it under my own marketing budget for 12 months. We’re going to stick with these guys for the rest of 2014. I cannot imagine not re-upping at the end of 2014.
Rather than performance metrics, could you tell me about what they provide each week, or on a monthly basis?
I can actually give you performance metrics. I don’t know if you want to use them or not. We’ve tracked our blog pretty closely because there were some questions when we launched our blog two years ago. We said, we’re posting this blog and this is the kind of traffic we’re getting, sort of our benchmark. We were starting to see some uptick but we knew that in order for our blog to be successful we needed more valuable, relevant content. We decided to test it to see if we could justify outsourcing some of the content generation. We’ve seen a 40 percent uptick in our blog traffic, so it was a no-brainer to stay with Content Boost. Corporate was just floored. They said they don’t get that kind of uptick with 10 people blogging.
I don’t know if that’s because we started at such a low benchmark, but we’re really happy to see where we’re going and where we’re trending. Our content is getting shared more, we’ve gotten more followers. When we first started with Content Boost we were getting 10 blogs a month for the first six months, and it turned out to be too much content. We’ve scaled that back to five blogs a month, and that seems to be the right spot for us in terms of content and the frequency that we’re blogging.
Each blog is 250 words. [Approximately] 30 percent of the time, we convert that to 500-word blogs and we’ll do two blogs in one article if we have a particular topic we think is a little meatier, or we think it will take more content to use up. On average, we get five blogs at 250 a month. That being said, we do have some months where we have less blogs but higher word content.
Is there anything unique about them that really makes them stand out, compared to other companies?
I don’t know if I can say enough good things about Content Boost. I’ve worked with other freelance or content marketers and Content Boost is above and beyond. If I were to say they’re an extension of my team, I really mean that. I feel like Content Boost’s incredible responsive. I never have to chase them down for drafts, topic ideas, they’re constantly thinking and churning. You can tell we’re not something that’s just a box they have to check off each week, it really does feel like they’re a part of my staff.
They’re outgoing, super friendly and have great energy. Their attention to detail is fantastic, they write with great style and great professionalism. I’m confident that the content that they gives us is going to be something we can use. Although I do edit for industry-specific things that they wouldn’t know, I would say for the most part they get it right.
I’ve worked with other writers where they are so out in left field that you don’t know how to bring them back in. I’ve never had to rewrite an article from Content Boost, and they have sent me hundreds of them in the past year and a half. That’s a pretty amazing track record. So, in my book, they bat a thousand for us.
Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?
Part of our agreement in our first year was X number of blogs and X number of infographics, and we never got those infographics created in the first year. We still haven’t created them in the second year. So, I would say pushing more for deliverables against our contract to be met specifically the infographics in this case. When I raised the issue, they were quick to say we can roll it over to your next contract. That’s the only thing I would say, otherwise no, the team is great.