What evidence can you share that demonstrates the impact of the engagement?
It's really been exciting, particularly these last six months, to see, a new website and campaign. It takes some time to develop and mature, but we're really seeing that bump now. And we did early on as well, but that maturity of the campaign has really been clear recently.
In the first six months of the campaign, we averaged about 115 contacts or lead per month. These last six months, we've averaged 166 contacts or leads per month. In the first six months, we had an average of 35 signups per month, and we've been averaging 48 conversions or signups these last six months.
How did Consultwebs perform from a project management standpoint?
They’ve been really great. Their communication is consistent, and that includes when we've talked about trying to look into something new; they follow through and follow up to try to present new options for paid and organic campaigns.
We were fairly heavy into PPC when we started, but, organic marketing came about smoothly. I’m not sure how much Julie (Senior Web Developer, Consultwebs) knew about organic, but they’ve taken our ideas and it’s been a good way to invest in different things.
What did you find most impressive about them?
I think one of the things I've appreciated is that they were very personal to us. Bankruptcy isn’t one of the big flashy law fields that a lot of companies go after. Personal injury might be really big or family law, but Consultwebs puts a lot of effort into learning our field. This makes our content easy to edit and check. The research they put into these pieces has been obvious, as is their proficiency in understanding bankruptcy law. They specifically target law firms, but the effort that they've put forward on customizing to what we want is great. They focus more on substance than flash.
Are there any areas they could improve?
I can't really think of anything. I mean, it's really come into its own. We’ve just had really good communication all the way through. Anytime we’ve had some discussions about things we don’t think are working, we’ve been able to process them quickly. I can’t really speak about any downsides.
Do you have any advice for potential customers?
Doing things on the inside that help them learn about their marketing strategies effectiveness has really helped them in my case. There are small things on my end that I do that they really appreciate—certain reports I run.