Exceptional Branding & Design for Nonprofits

Constructive is a specialized branding and web design agency for nonprofits and academic institutions. For over 20 years we have partnered with ambitious social impact organizations to develop strategies, design brands, and create digital experiences that engage, educate, and activate audiences to advance systemic change.

Our diverse team of experts across brand strategy, content, design, and technology are united by our values and draw energy from our clients’ dedication to making the world a better place. Combining the insights of a branding consultancy with the creativity and technical acumen of a digital agency, we help social impact organizations stand out, and stand for something.

 
$50,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2000
Show all +
New York, NY
headquarters
  • 233 Broadway, Suite 2030
    New York, NY 10279
    United States

Portfolio

Key clients: 

Aspen Institute, Blue Meridian Partners, Cardiovascular Research Foundation, Climate Impact Lab, ClimateWorks Foundation, Columbia University, Constitutional Accountability Center, Commonwealth Fund, Harvard University, International Energy Agency, The Legal Aid Society, National Constitution Center, National Head Start Association, Surdna Foundation, UnboundEd, The University of Chicago, Wallace Foundation, Weizmann Institute of Science, World Economic Forum, Yale University

Legal Aid Society | Branding, Digital Strategy & Web Design Image

Legal Aid Society | Branding, Digital Strategy & Web Design

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For nearly 150 years, The Legal Aid Society has ensured equal justice for all New Yorkers. Operating in every borough, it is perhaps America’s largest and most influential public interest law firm. In need of a focused message, stronger branding, and better website, The

Legal Aid Society asked Constructive to help rethink their brand to embody their mission and values. In the three years since, we’ve developed a new brand strategy and redesigned The Legal Aid Society’s visual identity, communications, and website—uniting the organization to better deliver justice in every borough.<
Blue Meridian Partners | Branding and Digital Strategy Image

Blue Meridian Partners | Branding and Digital Strategy

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Preparing to become an independent nonprofit after privately incubating in The Edna McConnell Clark Foundation, philanthropy aggregator, Blue Meridian Partners asked us to help launch its brand with a new digital strategy, website, and investor portal. In nearly three years since,

we’ve partnered with the innovative philanthropy to share its learnings, build a community, and engage investors. The results of the digital and communications strategy are changing how people think about solving systems at scale and increasing the impact Blue Meridian and its partners are having in communities across America.
Air Quality Life Index | Branding, Design and Digital Strategy Image

Air Quality Life Index | Branding, Design and Digital Strategy

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With frontier research quantifying the causal relationship between air pollution and reduced life expectancy, the Energy Policy Institute at the University of Chicago (EPIC) engaged Constructive to create The Air Quality Life Index, a groundbreaking nonprofit data visualization platform.

Their goals? To make clear that air pollution is the greatest threat to human health, and to provide policymakers, leaders, and the public with the insights and tools needed to shape policies that promote longer, healthier lives and mitigate the impacts of climate change.
UnboundEd | Branding, Design and Digital Strategy Image

UnboundEd | Branding, Design and Digital Strategy

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With funding from the Bill & Melinda Gates Foundation, Bloomberg Philanthropies, Carnegie Corporation of New York, the Schusterman Family Foundation, the Hewlett Foundation, and others, a team of educators and experts sought to build a national movement to increase education equity with

free, standards-aligned K-12 education resources and professional development. In need of everything from a name to website design, the start-up education nonprofit asked Constructive to help launch this bold initiative and help teachers and students meet higher standards."
Interactive Constitution | Design and Digital Strategy Image

Interactive Constitution | Design and Digital Strategy

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The National Constitution Center (NCC) is a nonpartisan nonprofit and museum that promotes civic engagement by increasing awareness and understanding of the U.S. Constitution. With new funding to add an online curriculum for millions of Advanced Placement middle-school and high-school students,

NCC asked Constructive to design a new vision for its landmark Interactive Constitution. Together, we created an experience that makes the U.S. Constitution more accessible, engaging, and insightful, expanded how NCC shares its scholarly expertise, and launched a “Classroom Edition” to share the ideas that underpin America’s democracy for millions of young minds around the world.
PHI | Design and Digital Strategy Image

PHI | Design and Digital Strategy

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The national leader for the direct care workforce, PHI represents the many thousands of professionals who care for America’s elderly and disabled. Following a major strategic planning initiative and rebranding, they asked Constructive to align PHI’s website with their mission, raise

awareness of issues facing the sector, and make their library of research more accessible to influential audiences.

Reviews

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Web Design & Print Design for Nonprofit Organization

“We were very impressed with all the time and creativity that went into crafting the final product.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.0
The Project
 
Confidential
 
June 2018 - Jan. 2019
Project summary: 

Constructive served as the design partner for a nonprofit communications networking firm that wanted to create a digital version of their print journal. They handled both print designs and web development.

The Reviewer
 
501-1,000 employees
 
Washington, DC
Tristan Mohabir
Director - Programs & Operations, The Communications Network
 
Verified
The Review
Feedback summary: 

The designs, both print and online, were well received internally and externally. The digital aesthetic was impressive and the journal itself was more popular than any published before it. Constructive made it easy for their client to implement their content with a clearly-outlined framework.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of programs and operations at an organization that connects communications professionals at foundations and nonprofits.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Constructive?

We have a print journal that we needed to expand from a print-only journal into an accompanying digital version. The journal is published biannually and was organized by a theme. We needed a design partner to help us get the biggest impact out of the journal as possible.

SOLUTION

What was the scope of their involvement?

They served as our design partner for the journal, adding interactive elements to issues. After they completed the issues, they created a model for future issues, which involved content flow, process, and timeline.

They did both the designs for the print issues and created a standalone website to host the digital issues. The site was made to showcase an issue regarding racism, which was one of our biggest issues to date. We gave them the licence to be as creative as they wanted to be with the process, giving them chances to bring their ideas to the table. 

What is the team composition?

We worked with 4–5 of their teammates.  

How did you come to work with Constructive?

We connected because we had worked with them previously and had a positive experience. When we’re looking for a design partner, we always consider them. 

How much have you invested with them?

This project was an in-kind donation of their services, but the monetary value is estimated at $80,000. 

What is the status of this engagement?

 We started collaborating mid-way through 2018 and wrapped up January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The final site has a clean aesthetic with many images, including headshots for authors and contributors. It was a cut above anything our organization had taken on previously. This was the most well-received issue we’ve ever published. Readers were very happy to see us bring attention to this issue. That was a big win for our team and theirs.   

How did Constructive perform from a project management standpoint?

They made everything very easy for us, providing us with a framework to follow. We were responsible for creating content and passing it off to them for layout and design. They had a clear process, which made it all a breeze. 

What did you find most impressive about them?

This was definitely a labor of love for everyone involved. We were very impressed with all the time and creativity that went into crafting the final product. Seeing the print proofs was very gratifying.

Are there any areas they could improve?

I don’t recall thinking things could’ve gone better than they did. 

Do you have any advice for potential customers?

Communicate your vision for the end product, and they can get you there.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Branding, Logo, & WordPress Web Design for Nonprofit Org

"They’ve performed excellently."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
May 2019 - May 2020
Project summary: 

Undergoing an operational transition, a grant-making nonprofit organization hired Constructive to manage the rebrand. After coming up with a new name, logo, and message, they built a WordPress site.

The Reviewer
 
1-10 Employees
 
New York, New York
Joshua Hoffman
Executive Director, The Sephardic Foundation on Aging
 
Verified
The Review
Feedback summary: 

Internal stakeholders and partner organizations are both pleased with the website Constructive delivered, noting its ease of use and impressive UX/UI. Throughout the project, the team was thoughtful, collaborative, and engaged, which allowed them to produce a solution that exceeded expectations.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the executive director of The Sephardic Foundation on Aging, a private grant-making foundation which was founded as a nonprofit nursing home. We now provide funding to other nonprofits that service older adults.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Constructive?

We were an operating nursing home for over 60 years, so when we transitioned to a grant-making foundation, we had to rebrand.

SOLUTION

What was the scope of their involvement?

Constructive handled the entire rebranding process. We had a number of sessions with them, going over our history, mission, values, and priorities. From those sessions, we came up with a new name, logo, and color scheme, as well as new messaging. Once we worked through several iterations, they began building out the website on WordPress.

The team proposed most of the visuals for the website, which we then made the final decisions on. As far as content, I wrote most of the test on the website, which the team then edited for the web. 

What is the team composition?

We’ve worked with three team members, who’ve been involved every step of the way. A few other people have been involved, including some of Constructive’s senior management.

How did you come to work with Constructive?

They were referred to us. We interviewed three companies and had multiple meetings before we made a decision.

What is the status of this engagement?

We began working together in May 2019. We wrapped up the rebranding process in January 2020, and the website was completed in May 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The website is live, and everyone involved in our organization loves it. Our board of directors was extremely happy with it. We’ve also received great feedback from the organizations we work with — it’s beautiful and makes it easy to apply for a grant. 

How did Constructive perform from a project management standpoint?

They’ve performed excellently. Constructive assigned us a project manager from day one, and she’s been responsive and easy to communicate with. It’s been great.

What did you find most impressive about them?

During the initial sessions, Constructive really listened to us. When they came back with the first iteration for the website content, it was exactly what we wanted. Through their work, it was clear the team understood our vision.

Are there any areas they could improve?

There’s nothing that comes to mind. Overall, I’ve been very pleased.

Do you have any advice for potential customers?

Be very clear with your vision, so Constructive can understand it and turn it into something that will match what you’re looking for.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’ve already done that.

Report Design for Family Foundation

"Constructive really took the time to get to know us and understand not just who were but who we aspired to be."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May - June 2020
Project summary: 

Constructive designed and delivered a data report for a family foundation. Text, style guidelines, and photos were provided.

The Reviewer
 
51-200 Employees
 
New York, New York
Sarah Edkins
Director of Communications, Family Foundation
 
Verified
The Review
Feedback summary: 

The report was carried in the Washington Post. Constructive's work contributed to Twitter impressions being up 20% and consistent social media mentions. The team was in constant contact and was very responsive. They delivered exceptional design quality.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the director of communications at a family foundation. Our mission is to advance social change that contributes to a more just, sustainable, and peaceful world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Constructive?

Five years after divesting from fossil fuels, the RBF needed to share our experience and financial return data with other institutional investors to pave the way for more capital to move in support of climate solutions and other social impact.

What were your goals for this project?

We needed a design that was both web- and print-friendly that would reinforce the message that investors can pursue impact without sacrificing financial returns. the report had a great deal of text and data, so design was critical to drawing in and engaging the reader. We also needed to start refreshing our look to be more modern.

SOLUTION

How did you select this vendor?

I had previously met the principal through mutual connections in the field. They came highly recommended, and we were on a tight schedule that they could deliver. We sourced proposals from two other firms also based on previous contacts, but found Constructive's style to be most reflective of what we needed--they "got" us.

Describe the project in detail.

After finalizing the scope of work for this project, we shared our text, our style guidelines, and a huge library of photos--many of which were subpar. Constructive scheduled a "kick-off" meeting for us (digitally during COVID-19), and by that first meeting the designer already had a direction prepared for us to comment on and refine. In a second meeting a week or so later, they presented and walked us through a revised design direction we loved. We then submitted specific feedback and edits over 3 rounds until we had the product. Total production time was about 4 weeks, delivered on time.

What was the team composition?

We worked with a project manager and lead designer. Additionally, the principal (Matt SChwartz) joined us for every meeting and it was clear he had been engaged in the design process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our report was carried in the Washington Post. Twitter impressions were up 20%. 3 weeks after launch, we are still seeing near daily social media mentions about the report from respected peers in our field.

How effective was the workflow between your team and theirs?

We were in direct, regular, and quick contact with all three members of the team assigned to our project. We never waited more than a few hours for a response, which sometimes included details design revisions.

What did you find most impressive about this company?

The quality of design was exceptional. The team at Constructive really took the time to get to know us and understand not just who were but who we aspired to be.

Are there any areas for improvement?

I'm really struggling to think of any. Initially the project manager had said they were going to set us up in their project management suite, which didn't happen, but by that point we had already set up our own project management/file sharing system and so it made more sense to continue with what we had.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Web Design for Public Interest Law Firm

"Constructive always kept an eye on the big picture."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2017 - Ongoing
Project summary: 

Constructive led a rebrand for a legal aid society. Kicking off the project with workshops and surveys, they built a mobile-responsive website and created a new logo, style guide, and set of templates.

The Reviewer
 
1,001-5,000 Employees
 
New York, New York
Web Manager & Director of Development, Public Law Firm
 
Verified
The Review
Feedback summary: 

The website received positive feedback for its intuitive interface and mobile-friendly design. The client’s stakeholders are satisfied with the rebrand as well, leading to an ongoing engagement with Constructive. Their organization, transparency, and expertise stood out.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Respondent 1: We’re a legal aid society whose mission is to provide legal services and auxiliary services to low-income populations. I’m the director of development for the company.
 
Respondent 2: I’m the web manager of the organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Constructive?

R1: We have multiple business units, diverse audiences, and a difficult story to tell. We needed to un-silo ourselves and have a unified message to present to these audiences. Our leadership decided that we needed to begin with a rebrand along with a new website to accompany it.

SOLUTION

What was the scope of their involvement?

R1: Constructive helped us in many ways. They held surveys and workshops, followed by extensive meetings, to articulate what everybody was saying. In the workshops, we addressed each and every audience and came up with a cohesive plan, message, and story for our rebranding.
 
Constructive also worked with our leadership to articulate our most important priorities and secondary issues—a very complicated process because we had a lot of stakeholders. Constructive stayed true to what they needed to do and helped us navigate all the different variables that came up. It was a very arduous process, made much simpler because of Constructive.
 
R2: I came into this process after the website had been designed. I was hired to be the day-to-day manager. I was struck by how well the rebrand was reflected in the design of the website. We were trying to speak in a unified voice across multiple practices and siloed departments, and to keep those multiple audiences in mind. I really appreciated the thought that went into designing a site that reflected those goals.
 
R1: As an example, civil is just one of four practices we have here. We have civil, criminal, juvenile rights, and a pro bono practice. In civil alone, there are 23 different units.
 
Constructive came up with our style guide, redid the logo, made a lot of templates for different assets, and design pieces throughout the building, including signage for the walls. They made templates for our PowerPoint presentations and designs for the fountain pens we give out at meetings. They also do our annual report. Our tagline was already in place, but the mission statement was slightly changed. It was tweaked to be more reflective of a unified voice.

What is the team composition?

R1: There were 8–10 people involved in total. Some of the staffing changed across the rebrand, website design, and annual reporting design. Matt (Founder and Executive Director, Constructive) has always been my main contact. He’s not always the point person for each of the projects, but at the end of the day, if I had a problem or needed to clarify something, Matt was my point person. We also had a project manager who changed during the process.

R2: In my day-to-day interactions managing the site, Johanna (Senior Project Manager, Constructive) has been the primary contact, although we have worked with other people on the team for specific things. Lily (Senior Project Manager, Constructive) was our project manager for the annual report. We have another contact for getting our Google Ad Grants optimized. I believe he’s a Google Ads consultant.

How did you come to work with Constructive?

R1: I initially heard about Constructive at a rebranding conference, and was struck by the fact that they dealt with not-for-profits, and that they understood the importance of a brand. I come from a commercial, for-profit background, and rebranding and marketing are very much in my wheelhouse. Because I had that background, I was tasked with finding three companies that our leadership could meet with and make the decision. 

The initial decisionmakers ended up not being the people who worked on the project. I was just the one that found the three, but I certainly had sway at the time. All three were very different, and leadership decided to go with Constructive.

How much have you invested with them?

R1: It’s approaching $500,000.

What is the status of this engagement?

R1: We started working with Constructive in 2017.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

R1: I don’t know if we’ve gotten feedback from outside people because of the rebrand. I think it was more subtle for them. Our board of directors was very happy with the rebrand. Everyone understood that we needed to do something with the complicated message we had. The website only got positive feedback.
 
R2: The feedback I’ve gotten is a little different. I've gotten outside feedback from my peers in the industry. It was very positive, and it’s a big step up from where we came. The site we had before was supposed to be temporary. It was fine for what it was, but this has been a nice upgrade.
 
R1: For our staff, the most important thing was to deliver a mobile-friendly site to our clients. Most of them do not have desktops, so 60–70% of them access the internet exclusively through mobile devices. In addition, our clients are faced with terrible, life-changing situations that require immediate attention. They can now visit the website and find a phone number or actual information that will help them mitigate the emergency they’re facing. I know that our staff is thrilled that the client feedback has been excellent.
 
R2: The way it’s organized makes a lot more sense. It’s a lot more intuitive for someone who’s trying to get help. One of the reasons why we wanted to organize it differently is that someone with an immigration problem may not understand that that’s a civil problem. If one of the categories is immigration, that obviously makes it much clearer. That’s part of what made it such a step up.
 
How did Constructive perform from a project management standpoint?

R2: We haven’t had a lot of major problems with the website. Usually, it’s a content issue, and that’s something I’m able to help Constructive with. They’re responsive and thoughtful, and they try to understand what the goal is. I can discuss things with them, and they come back with the best option for us. They’re always clear about timelines, so we can always prioritize.
 
As we did our beta testing, we identified new things that we wanted to have, and Constructive was a great partner in helping us prioritize.

What did you find most impressive about them?

R1: It’s their patience. We’re a beast of an organization whose members are very articulate and verbose. Constructive stayed their course and kept us on track. It wasn’t always a smooth process, but it wasn’t their fault.

R2: I felt that Constructive always kept an eye on the big picture, thinking about the goals we set out for the website—what we were trying to accomplish and how we’d articulate that when making changes and figuring out the best way to do something. They were always mission-focused, thinking about what we were trying to accomplish. That’s a great lens to view any project through.

Are there any areas they could improve?

R1: Constructive could do a better job of articulating to my group what the best practices are. It’s a double-edged sword. Sometimes, they needed to yield to our preferences as a client. Other times, they needed to speak up from their professional experience and head us off from a poor decision.

Do you have any advice for future clients of theirs?

R1: They were able to summarize our surveys and workshops in writing, and our regular calls were also very helpful.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    At the end of the day, it’s not their fault.
  • 4.0 Cost
    Value / within estimates
    They were expensive.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Family Nonprofit

"They understood the mission-driven nature of our organization, so they knew we were different from other clients."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
n/a
The Project
 
$50,000 to $199,999
 
Nov. 2017 - Nov. 2018
Project summary: 

Constructive provided branding support for a nonprofit looking to understand their audience’s perspective on the organization. They set up interviews with key stakeholders and distilled the information. 

The Reviewer
 
1-10 Employees
 
Washington, DC
President, Family Nonprofit
 
Verified
The Review
Feedback summary: 

All of the deliverables from Constructive were of high quality and helped the organization better understand their digital identity and goals moving forward. The team supporting the work was very communicative and able to address all of the client’s needs quickly and efficiently. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the president of a nonprofit family foundation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Constructive

We hired Constructive to support our branding and identity efforts. We wanted their help in gathering information on people’s perspectives of our name and digital identity looking toward the future. 

SOLUTION

What was the scope of their involvement?

We had a broad mandate focused on the discovery phase, collecting information to understand our audience’s perspectives. We needed to understand where we could be doing better and what we already do well. Their team organized a number of interviews with relevant stakeholders in and outside of our company to gather those informed perspectives.

What is the team composition?

We worked closely with three people from their team, but others were involved in the process, too. 

How did you come to work with Constructive?

I looked online and saw that a few organizations that had worked with Constructive in the past were like-minded. We organized a call and they did a great job of understanding our goals and coming up with a plan that made sense. 

How much have you invested with them?

We spent between $100,000–$200,000. 

What is the status of this engagement?

We worked together from November 2017–November 2018. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It was really important that their work be comprehensive and show a complete look at our stakeholder’s perspective, and Constructive was effective in these ways. They took a broad view and distilled the information into common themes that were actionable for our organization. 

How did Constructive perform from a project management standpoint?

All of the deliverables were on-time and high quality. They did a good job communicating with us throughout. The plans they established were followed really well. Whenever something needed to deviate from the plan, they communicated and adjusted effectively. 

What did you find most impressive about them?

They understood the mission-driven nature of our organization, so they knew we were different from other clients. Whereas some companies are revenue-driven, we’re a non-profit and they understood the importance of that. They were a good agency with a great capacity to respond to our needs. 

Are there any areas they could improve?

No, they were really effective. 

Do you have any advice for potential customers?

Be clear about what you’re trying to accomplish and what your purpose is, so they can do their work well. If you give them a clear set of outcomes, they’ll do great work. 

5.0
Overall Score They did a great job.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were always on time and communicated effectively.
  • 5.0 Cost
    Value / within estimates
    Although it’s expensive work, it was definitely worth it.
  • 5.0 Quality
    Service & deliverables
    They were on point. All the deliverables were of high quality and presented well.
  • N/A NPS
    Willing to refer

Web Design, Logo Design & Branding Services for Non-Profit

“They focus on the non-profit world, which added value. They know our space very well.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sep. 2019 - Nov. 2019
Project summary: 

Constructive redesigned the website for a non-profit ratings platform. They made the site donor-ready and worked through conceptual challenges; then, they created a logo and a brand guide.

The Reviewer
 
2-10 Employees
 
New York City, New York
Elizabeth Denault
Director of Marketing, ImpactMatters
 
Verified
The Review
Feedback summary: 

The design and experiential assets are strong. Constructive was easy to collaborate with, and their project manager was efficient. They communicated regularly, and they helped keep the project on track.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We're a non-profit startup that rates and reviews other non-profits based on the impact they have on their communities. I'm the director of marketing, and I also work on communications. We launched in November 2019 with ratings for over 1,000 organizations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Constructive?

We needed a full redesign of our website. When we started to think about our launch and the site we wanted to present, we knew we wanted a better online presence.

SOLUTION

What was the scope of their involvement?

We had a beta site, and they completely redesigned it to make it donor-ready. They worked through conceptual challenges in a couple of phases, and they designed a logo and a brand guide.

What is the team composition?

We worked with a project manager and a designer, and we were in close contact with their managing partner.

How did you come to work with Constructive?

I have extensive experience in finding and selecting design vendors and partners. I did a wide search within the industry, and I narrowed the list down to about three firms. I got quotes from each of them, but we ultimately chose Constructive for their strong presence in the non-profit industry. They're a full-service agency, and their designs are very modern.

How much have you invested with them?

The project cost $25,000.

What is the status of this engagement?

Our contract with them started around September 2019. They completed the project in November 2019, but we will reach out to them again for future needs.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Overall, our company is very pleased with the design and some of the experiential things they produced. We made a few changes, but they were lovely to work with throughout the process.

How did Constructive perform from a project management standpoint?

Our project manager was extremely efficient. She communicated regularly with us, and she sent us updates and stayed on task. If we moved outside of the scope of the project, they kept us on track.

What did you find most impressive about them?

They focus on the non-profit world, which added value. They knew the space very well.

Are there any areas they could improve?

The project scoping phase could have been more detailed, as that would have put us all on the same page for the deliverables. That's always a two-way street, and the overall outcomes were awesome. We're very pleased with the results.

Do you have any advice for potential customers?

Be prepared, and tell them exactly what you want. If you're used to working with external graphics vendors, you'll have a wonderful time working with Constructive. If you're less familiar with that process, know that they'll deliver an incredible product.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Redesign for Nonprofit

"Their level of responsiveness made them easy to work with—we really appreciated their clear communication."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. - Oct. 2019
Project summary: 

Constructive redesigned an existing WordPress website to streamline and organize the content and information. They added some new features to improve site navigation. 

The Reviewer
 
11-50 Employees
 
DC Metro Area
Communicator, Nonprofit
 
Verified
The Review
Feedback summary: 

Constructive successfully achieved the client’s goal, meeting all requirements within the scope of the work. Users can now more easily find information within the site. The team was easy to get in contact with and there was never any confusion about next steps or progress. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a communicator for a nonpartisan, nonprofit that’s dedicated to protecting our democratic institutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Constructive?

We hired Constructive to help us update and refresh our website. We wanted to do an informational reorganization within our site.

SOLUTION

What was the scope of their involvement?

Constructive did a visual redesign of the homepage of our WordPress site to better convey our narrative while maintaining our original branding. They also redesigned our site navigation and menu bar. There is now a new content type on the backend which is a project page for our site. They also streamlined some of the content associations so we have various content types associated with the projects, so now updates and media are now associated with the right projects. 

What is the team composition?

Between 3–4 people worked with us on this, including a dedicated project manager. 

How did you come to work with Constructive?

We had a pretty narrow goal in terms of the scope and budget, and we wanted a vendor to work with our existing site, so we researched 6–7 different companies. I was impressed with Constructive because they were small, responsive, and nimble. 

How much have you invested with them?

We spent $28,000 on the project. 

What is the status of this engagement?

We worked together from August–October 2019, but we’ve signed on to continue working with them. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Before the redesign, it was basically impossible to find work within our projects, and Constructive accomplished our goal of streamlining that process and making everything easier to find. Now, we’re looking to continue making improvements to make everything look better over time, but, for now, we’re happy with the scope of work they did. 

How did Constructive perform from a project management standpoint?

They were excellent. Aside from being very responsive, they were also able to provide quick turnaround for both the work and overall communication. 

What did you find most impressive about them?

Their level of responsiveness made them easy to work with—we really appreciated their clear communication. If we had an idea of something we wanted to do, it was always planned out with their team and they laid it out clearly. 

Are there any areas they could improve?

I don’t think there’s anything they could have done better; they did a good job for what we needed them to do. 

Do you have any advice for potential customers?

Have a really clear picture of what you’re trying to accomplish before you go into the engagement. The dynamic is much easier if you know what you need. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design & Development for Education Nonprofit

"…Constructive’s project management was some of the finest I’ve experienced."

Quality: 
4.5
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
Confidential
 
May - Sept. 2019
Project summary: 

Constructive revamped an educational nonprofit’s websites to comply with a rebrand. Key features include an interactive timeline, a blog platform, and an updated information architecture.

The Reviewer
 
11-50 Employees
 
New York, New York
Director of Communications, Educational Nonprofit
 
Verified
The Review
Feedback summary: 

Despite some delays, the website launched in time for the new school year, meeting the client’s deadline and budget. Constructive’ industry experience with non-profits contributed to a seamless workflow. They provided individualized customer service and encouraged communication.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of communications for an educational nonprofit.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Constructive?

Two years ago, we embarked on our rebrand which gave us a new mission statement, vision statement, tagline, and other external language. We wanted to update our web properties with our new positioning.

SOLUTION

What was the scope of their involvement?

Constructive was our agency partner to refresh our main web properties. Our CMS was WordPress. They took a cumbersome UX and distilled it into a more seamless experience for our key audiences—students, partners, and donors. Once we agreed on the technical requirements and functionalities needed, Constructive helped us through three stages over about 3.5–4 months. 

We wanted to more easily share the information necessary to convert to our target user action. Constructive helped us conceptualize what that information would be. They developed information architecture for each user experience. We wanted a visual story that would run parallel to that information, make it feel as dynamic and compelling as possible. 

We now have new features fully baked into the site. For example, after the rebrand, we wanted our stakeholders to start sharing more broadly some of the insights that we developed on staff and also with our partners. With Constructive, we launched a dedicated thought-leadership blog within the site. It hosts posts from staff members and students and riffs off our students’ narrative reporting, giving partners and potential students a better glimpse into our work. That was one deliverable.

Constructive also created interactive timelines on our Fellows Program page. Using animation and some WordPress widgets, it gives people a sense of the year-by-year journey that a student takes at our school.  It’s really exciting because it clearly and compellingly explains our competitive advantages relative to our peer nonprofits. 

What is the team composition?

We had a team of four people, including a project manager who stuck with us throughout the entire process. People bowed in and out as we moved through each stage, from information architecture to visual design to actual tech development. We had a lead for each of those stages.

How did you come to work with Constructive?

We looked through Google for design agencies that had an articulated focus on nonprofits.

What is the status of this engagement?

We worked together from May until September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project was completed on time and within budget. Even though we experienced delays at particular stages, Constructive had it live in time for August, when our key users are getting ready to go back to school. They delivered everything they were tasked to do. 

How did Constructive perform from a project management standpoint?

Having worked with vendors in this space before, Constructive’s project management was some of the finest I’ve experienced. I was always aware of a next step or a deliverable on my end and their end. 

Sometimes in the design phase, we had to refocus and make sure that our decisions around the website’s look and feel aligned with best practices and our distinctive brand personality. We occasionally had to have some difficult conversations with the creatives around what our non-negotiables would be. 

I appreciate the project manager; she was able to keep everyone focused on the goal at hand. It was ultimately about building the best work product, which is the ideal dynamic in a vendor relationship. Personal preferences will creep in inevitably, but I appreciated having somebody who remains objective and focused on the execution.

What did you find most impressive about them?

They’ve worked with enough nonprofits across different fields where they have a level of fluency around content. I was really impressed with how quickly they were able to wrap their heads around the work we do and the unique selling points we’re hoping to convey. They provided a helpful marketing perspective while staying true to what is important to us as a nonprofit. 

The project also felt like an individualized experience; we never once felt like we were on our own. Several times, Constructive invited us to come to their office just to make sure that everyone was aligned and could have a healthy conversation. They really made sure we felt good about the work being done. It was a caring approach that made us feel special.

Are there any areas they could improve?

Sometimes, when one stage concluded and another began, Constructive could have had more seamless communication on their end. That way, everyone can continue to work on time without having to go back and rediscover a missing update that wasn’t shared. There should be some protocol where everybody working on a project is constantly made aware of key updates that could influence their particular stage. There were moments where I had to repeat something that I thought was captured before.

Do you have any advice for potential customers?

Be very clear on what your non-negotiables are. Come with a detailed idea in mind around colors, fonts, and the general look and feel. Spell out those deliverables thoroughly in your RFP.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Web Development and Branding for Consulting Company

“What distinguishes Constructive is their level of ability. They’re not just web designers; they’re branding specialists.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2018 - Jul. 2019
Project summary: 

Constructive rebuilt a website and redefined its entire branding presence. The new site features an area for original content, company values, past client case studies, and other core branding aspects. 

The Reviewer
 
2-9 Employees
 
Boston, Massachusetts
Shaun Adamec
Founder, Adamec Communications
 
Verified
The Review
Feedback summary: 

The new site receives substantial traffic and is a marked improvement from its predecessor. The team succinctly and accurately reflects unique core values in their process. Overall, Constructive unites specialized branding tactics with exemplary design prowess to deliver an excellent product.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Adamec Communications, a consulting practice. We work with mission-driven organizations, such as nonprofits, advocates, and foundations. We help them find better, more strategic ways to talk about themselves and their work to the constituencies that matter most.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Constructive?       

I was in search of a more professional and brand-appropriate website. I'd been working on a web platform that I could easily manage from my end and realized I needed to step up my online presence.

SOLUTION

What was the scope of their involvement?

They designed and developed a brand-new website from scratch. They also worked with me on refining my brand. I was interested in developing my company’s brand to focus on myself as the primary consultant; they helped me develop that idea and properly reflect it on my website.  

Since I had an existing website and services, we took a step back and looked at how we could reorganize and recategorize those services. They also came to the table with ideas on how we can reflect all the services, writing, and thoughts I provide for my clients.

Constructive suggested that the site feature past client case studies and an ideas-section that introduces a blog. It allows me to write original content and give clients an idea of how I approach things. The site also has a section explaining the values I apply to all my work. Overall, the site is highly tailored to my business and my potential customers.   

What is the team composition?

My main point of contact was Johanna (Senior Project Manager, Constructive). We also worked with Doug (Senior Designer, Constructive). I also dealt with Matt (Founder & Executive Director, Constructive) during the discovery phase of the project.

How did you come to work with Constructive?

Matt and I are involved in a professional networking group for our industry, which is how learned about Constructive. After meeting, I started exploring the idea of them assisting with my branding.

How much have you invested with them?

I’ve invested approximately $50,000.

What is the status of this engagement?

We began working together in December 2018, and wrapped up in July 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Although the site only launched recently, it’s already seen significant traffic. I’ve also received praise from web-savvy individuals. Everyone claims how remarkably better it is than my last site.

The quality is what I’m most happy with. It made my brand more professional, and it was what I was looking for. My old site was created in a DIY style, and it looked that way. It wasn’t a bad site, but it felt amateur. The services I provide my clients are high end, in terms of quality and pricing. My new site accurately reflects my brand and the caliber of service I provide.

How did Constructive perform from a project management standpoint?

The project was managed extremely well. They only involved me in the process only as far as was necessary. I was never engaged with things I didn’t understand. They were very good at telling me what they needed and when they needed it by, which it what I wanted.

What did you find most impressive about them?

What distinguishes Constructive is their level of ability. They’re not just web designers; they’re branding specialists. They apply their expertise in branding with their obvious talent for design. Several vendors claim they can fulfill both of these aspects, but Constructive actually proves they can.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

My advice is to trust the experts and come into the engagement with an open mind. Constructive is not just a hired gun that materializes ideas; they’re strategists, not just designers. It’s best to allow them to challenge ideas and pre-conceived assumptions.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design for a Research Institution

“Constructive did a great job of helping us create a unique platform consisting of complex data...”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2018 - Present
Project summary: 

Constructive designed and developed a website that hosts complex data regarding the measurement and impact of pollution around the world. They continue to maintain the site and fix bugs as needed.

The Reviewer
 
2-10 Employees
 
Chicago, Illinois
Executive Director, Research Institution
 
Verified
The Review
Feedback summary: 

Constructive built a high-quality website that's been well received by users and media around the world. Despite the occasional lack of urgency in their approach, they've delivered on time and on budget, while providing feedback that's ultimately improved product outcomes. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the executive director at a research institution. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Constructive?

We reached out to Constructive to help our research department create a website that hosted a graphic representation of data involving the impact of air pollution on human health. 

SOLUTION

What was the scope of their involvement?

Constructive developed a website that portrays the data of air pollution measurements over the past 25 years around the world. The graphic includes the impact of air pollution on health, including data points like life expectancy. Their team collaborated with ours to design a map interface, brand, and a series of tools to make the graphical information interactive. We provided the content, including case studies, while they provided design and development.

What is the team composition? 

We've worked with a few people, including Johanna (Senior Project Manager, Constructive) and Matthew (Founder and Executive Director, Constructive). 

How did you come to work with Constructive?

I'd worked with Matthew for a long time, so I knew his team would be a good fit for the project. 

How much have you invested with them?

We've invested between $250,000–$500,000. 

What is the status of this engagement?

We've been working with them on this project since 2018 and launched it towards the end of that year, but the relationship is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Constructive did a great job of helping us create a unique platform consisting of complex data, working hard through challenges along the way. In addition to the overall quality of the platform, Constructive also launched it on time and on budget. In India alone, it's been viewed over 1 million times; In China, it's been widely discussed and cited. It's also been featured in every major media outline in the U.S. and abroad.

How did Constructive perform from a project management standpoint?

Overall, they've done a great job managing the project. There were a few times when it took a little longer to get ahold of certain staff, but we've never had any communications issues. 

What did you find most impressive about them?

They've taken the time to understand the content we've provided them in order to build a product for success. They're good about thinking through the user experience and what's going to make people want to continue using the product. Their strategic feedback throughout the process was very valuable; they helped guide us down the right path and stay focused on our core objectives as pressures to manipulate the platform for the media started mounting.

Are there any areas they could improve?

There were times when it's taken longer than we'd prefer to reach their staff to make changes or fixes to the site. As long as we're clear when it's urgent, however, they've been more responsive and quick to jump on our requests. 

Do you have any advice for potential customers?

Be open to their feedback, because strategy is one of their greatest strengths. Listening to their advice will likely lead to a better end product. 

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer