What evidence can you share that demonstrates the impact of the engagement?
Our site reached about 78,000 people with 232,000 page views after launching last year, so we are reaching a sizable audience with our site and web resources. This emphasizes the importance of having a site that is intuitive and well designed. The qualitative difference is profound from our previous site.
When important audiences such as journalists, long-term care CEOs, or elected officials see our site, they're seeing an organization that matches who we are. For years we produced resources and offered analyses, and we are considered the country's leading expert on the direct care workforce, but our old website didn't reflect this. Now, our information is easy to access, and the visuals and site content match who we are and what we offer.
We're seeing an uptick in service requests and interviews with major media outlets. We're also seeing more attention to publications, and the people we work with have increased confidence in us. The site has transformed our brand and our relationship with our online audiences.
How did Constructive perform from a project management standpoint?
They were fantastic to work with. For the initial stages of the project, we interfaced once every two to three week. In the final stages of the project, we spoke almost every day. They have a team of people who are well versed in different aspects of branding, online engagement, and website development, so they are able to answer any of our questions or concerns; they were able to answer high-level strategic questions as well.
They are efficient, quick, and thorough as well as solution oriented. They're personable and they asked us hard questions that forced us to think through concerns that we hadn't thought about, which I appreciated because we wanted an open partnership. Our entire collaboration process reaffirmed that we had chosen the right firm to work with. We set a launch date and met it, which is pretty rare in the web development world. We communicate mainly through email and over the phone, but we also use Skype and Outlook tools.
What did you find most impressive about them?
Firms that largely work with for-profit corporations may not have understood our more complicated questions regarding how to properly represent an issue or population. They have experience working with organizations that are not only seeking technological solutions but are also aiming to improve our world.
Their holistic approach, and their expertise with online solutions that are visually interesting and emotional, yet clean and organized, were beneficial to the project. They have staff members experienced in coding, graphic design, and product management; they provided all the services necessary for developing a good website within one shop, which was extremely helpful.
Are there any areas they could improve?
No, it was honestly such a great experience. They met our budget needs, and they met our timeline. They helped us produce something that completely transformed how people see us in the field. I don't have any critiques at this point.
Do you have any advice for potential customers?
Spend a lot of time at the frontend brainstorming your desired specification. They will help you excel when they have a sense of your vision for your organization and the world. They will be able to develop a solution that works for you if you help them understand what you want to achieve.