Can you share any outcomes from the project that demonstrate progress or success?
In addition to acquiring 14 teachers, we received 300 qualified leads from our initial campaign and have seen an exponential increase in traffic and communication throughout our target audience. Due to the higher cost of this training, we know a continued conversation through email and retargeting is vital to our success; Nonpareil is ensuring that their strategy generates interest and we know it will pay off.
How effective was the workflow between your team and theirs?
Nonpareil provided clear and concise direction to our team. We implemented and executed part of the strategy as a way to shift more of budget into advertising, and their support allowed us to navigate those projects well.
What did you find most impressive about this company?
This team is nimble and smart. They see opportunity, test their ideas, and move.
Are there any areas for improvement?
There is nothing from my perspective and experience they need to improve. We tried one strategy that didn't yield a lot of results, but that's just part of the process; we don’t know what will work until we try, and the approach was still very thoughtful. They manage expectations, put forth their best effort, and maintain communication, all of which I look for in partners.