Connecting Dots

BACKGROUND

Please describe your company and your position there.

I am the CEO at a medical supplies company with internet worldwide presence through B2C and B2B portals. I am responsible for strategic planning and new ideas implemantation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Connecting Dots?

We were looking to expand our sales network by deploying our newly made B2C and B2B web portals to new markets. To achieve our goals we needed to hire an agency that specializes not only in domestic but in international marketing campaigns as well.

What were your goals for this project?

Our goal was to penetrate an already full, highly competitive market through innovative marketing.

SOLUTION

How did you select Connecting Dots?

As we were already working with other agencies and not getting the desired results, we decided to search elsewere. I was impressed by their knowledge of all things marketing and by their alternative point of view in new marketing strategies.

So we begun our cooperation in a lower scale market and agreed that if we get better results we will extend our deal in full scale. The results were more than good so we selected Connecting Dots to organize all our marketing campaigns.

Describe the scope of their work in detail.

They asked for some time to prepare as we offer a large number of products to different markets. We made a few meetings, decided on a budget and started working on their proposals. Their strategy is not "set and forget".

The advertizing plans are on constant development. They continue to optimize the campaigns until we get the desired results. We advertize in search engines and in social media.

What was the team composition?

From the beginning two people were assigned to our project. We are extremely happy working with them because except for the results they provide they also collaborate in a great manner with our software developers and the creative team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The metric that illustrates the success of this collaboration is the results. We achieved almost every goal we set, increasing sales sometimes 5 or 6X.

How effective was the workflow between your team and theirs?

The workflow is very effective as we are connected through a chat system and we discuss almost daily about our projects. Apart from that, each month we are given a detailed analytics report that we analyze through video conference calls.

What did you find most impressive about this company?

I believe that their strength is their ample knowledge of the complicated marketing tools that leads to using them to full extend in their clients advantage.

As for what distinguishes them from other vendors we've worked with, as I mentioned earlier we are in touch almost daily, they are very communicative and they leave no questions unanswered.

Are there any areas for improvement?

Since we started our collaboration there have been lots of improvements from both sides. Now we've reached to a point were everything runs smoothly.