Conecta361 - Digital Marketing

BACKGROUND

Introduce your business and what you do there.

I am the general manager at El Novillo Alegre, a meat production company founded more than 50 years ago with around 70 employees.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Conecta 361?

We have physical stores but we wanted to innovate. Even though Uruguay is probably the first meat producer in the world, there weren’t many companies selling online. We asked them to develop a platform for online sales.

SOLUTION

What was the scope of their involvement?

They developed our e-commerce platform for web and mobile and managed all advertising.

What is the team composition?

We worked with two or three people.

How did you come to work with Conecta 361?

I already knew the founder of the company, knew about their work and I liked what they had done. At first I wasn’t completely sure about the project as I didn’t know if it was going to be a good investment, but we decided to give it a go.

How much have you invested in them?

We spent $5,000-$7,000.

What is the status of this engagement?

We started working together in 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We didn’t know what to expect because we were facing an untapped market—people were not used to buying meat online—but we’ve had great results. We currently have about 120 delivery orders per day, many of which come through the e-commerce platform.

How did Conecta 361 perform from a project management standpoint?

We communicated through email and held meetings. They were very efficient and quick. They worked professionally and were strict with all deadlines.

What did you find most impressive about them?

The results exceeded our expectations. They took our needs and translated them into something even better, adjusting to our sometimes limited budget. What I liked most was the website presentation and image.

Are there are any areas they could improve?

No, I can’t think of anything.

BACKGROUND

Introduce your business and what you do there.

I work at Teleshopping Uruguay, a company dedicated to direct sales through catalogs, tv, social media, and retail.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Conecta361?

We hired them to provide consulting on social media as we wanted to convert our advertising into sales. 

SOLUTION

What was the scope of their involvement?

They worked on all of our social media platforms, except YoutTube, focusing on increasing our conversion rates.

What is the team composition?

They’re located in their own offices and I only interact with a couple of them.

How did you come to work with Conecta361? 

We heard from references that they’re a pioneering company in Uruguay, with a strong portfolio.

What is the status of this engagement?

We started working with them in 2016 and our collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re very happy with their support, and we have a friendly and satisfying relationship. In terms of tangible results, our sales through digital channels are now about 15%–16% of our total sales.

How did Conecta361 perform from a project management standpoint?

So far, they’ve responded to us automatically. We’re generally the ones setting progress of the projects, but their performance has always been great.

What did you find most impressive about them?

Even our most experienced partner companies have sales rates of 26%, so for us, 15%–16% in just two years is a great success.

Are there any areas they could improve?

They’ve solved any setbacks immediately and are constantly improving.