What was the scope of their involvement?
Condensed became our digital arm. We first hired them to design our logo, and they did an amazing job of taking our idea and bringing it to life. They then created our style guide and added the color palette, the font, the restrictions, and rules related to logo placement and incorporating it into our brand.
We then decided to have Condensed do a very basic website for us. They gave us one simple landing page that connected all the dots for the frontend for a general consumer visiting our site. They did a fantastic job with that.
As our revenue grew, we decided we wanted to get more legitimate with our subscription site. That site was run on Squarespace, and we were emailing our content using YouTube links. We contracted Condensed to build our consumer-facing subscription site. It’s a robust system that integrates all the material we were trying to serve our subscribers. Condensed integrated it with all our payment systems so that we can accept payment from subscribers.
They also built our instructor platform, where all our instructors receive their monthly content, as well as our direct-to-consumer site. Our support system uses Zendesk, which Condensed helped set up along with our CRM systems, Mailchimp, and our email systems.
We’re now working with Condensed to develop our mobile strategy as well as TV app strategy. They’re helping us set up apps on Roku and Amazon Firestick, and we’re in the planning stages for iOS and Android mobile apps.
What is the team composition?
We work with four people. Brent (Co-Founder, Condensed) has become our interim CTO. He performs the function of advising and directing the strategy as it comes to technology and integrating it. He’s also a design expert and a strategist. Because of him and Condensed, we never had to hire an in-house CTO. Meanwhile, Teresa (Creative Strategy Director, Condensed) manages the resource planning, making sure we always have the resources we need. For implementation, we work closely with one designer and one lead developer.
How did you come to work with Condensed?
We chose Condensed because they are exceptional at branding, and it shows in their work. For example, they designed the branding for Tough Mudder. We found that a lot of firms who charge a cheaper rate are good at backend development, but they weren’t so good at the frontend. Condensed is good at both.
There were a bunch of reasons we went with Condensed, but the top reasons were the branding expertise, the frontend and backend expertise, and the fact that they’re really focused on helping startups scale.
How much have you invested with them?
We’ve spent about $250,000–$500,000.
What is the status of this engagement?
Our partnership started in early 2014 and is ongoing.