What was the scope of their involvement?
They built the website from scratch. I told the team my idea and we started to work on the project. When we saw that we were going to have sales without having an Internet presence, I flew to Armenia and we started discussing the website. As of right now, we don’t need the online store but as soon as we see we need it, we can switch the website to an online store.
I had the logo and name, but they needed to be finished. Concept Studio and I have the same taste and style so I loved their work. Once we agreed on price and timeline, I gave them the website project. I was in Armenia for two weeks out of the four to eight months that they were working on the project.
The feature that I really like on the website is when you move the mouse to the pictures, the picture fades away and you have a new picture that comes up. I also like that you can keep scrolling down and see the entire web page.
When you own a company that’s doing production, it’s hard to let go and put your project into someone else’s hands. In the beginning, we had two or three meetings where I was telling them about the project. I had also sent them a box of the products that we are producing. I gave them two or three websites that I really liked, and told them I wanted to see their ideas in two weeks. When I got to Armenia, I loved what they had done. I didn’t have to ask them to change anything because they understood the meaning of my project. Once I saw that it was what I wanted, I could let the project go.
We are currently working with them on a completely different project that is similar to the wedding registry Zola but will be operating in Europe and ex-Soviet countries. They started this new project with naming and branding and are working on the website now.
What is the team dynamic?
I met three people from the team, but I don’t know how many more were working on it. For me, it was important for me to have 1–2 contact people to talk to about the project.
How did you come to work with Concept Studio?
I was looking for an English-speaking provider in Moscow and Armenia. I met the team from Concept Studio a year before this when we did a small project together.
How much have you invested with them?
I spent more than $5000 on the site.
What is the status of this engagement?
We started working on the project in April 2015, and the project was completed in October 2016. The project took six months because we had to get the photographers, stylists, and collections to be able to make the catalog.