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Visual Identity Packages

Concentric provides visual identity services to a wide variety of clients, from one-person startups to large enterprise organizations. These packaged identity solutions include the most commonly selected options by small and mid-market organizations. For enterprise solutions, or if these packages don't quite fit your need, please contact us for a custom identity proposal.

Features

Small

$5,000

/total

The basics a new or small organization needs to start building brand equity.

Medium

$15,000

/total

For mid-sized organizations with more complex branding and visual identity needs with established marketing positioning.

Large

$25,000

/total

For mid-sized organizations with more complex branding and visual identity needs without established marketing positioning.

Brand Strategy

Audiences and Brand Attributes Workshop

Goal-setting Workshop, Review Existing Marketing Positioning Materials

Three-Workshop Series and Marketing Framework Development

Brand Color Palette

Involved Client Stakeholders

1–2

Up to 4

Up to 7

Brand Guidelines

Two-page Quick Reference Guide

Detailed Brand Book

Detailed Brand Book

Custom Logo Design

3 Logo Options

3 Logo Options

3 Logo Options

Revision Rounds for Logo

1

2

3

Typeface Specifications

Headlines and Body Copy

Full Typeface Suite with Usage Guide

Full Typeface Suite with Usage Guide

Business Card Design

Social Media Profile Branding

Avatars

Avatars and Header Graphics

Avatars and Header Graphics

Word Processing Template/Stationery

Presentation Template

Delivery Time

Small

$5,000

/total

The basics a new or small organization needs to start building brand equity.

Brand Strategy

Audiences and Brand Attributes Workshop

Brand Color Palette

Involved Client Stakeholders

1–2

Brand Guidelines

Two-page Quick Reference Guide

Custom Logo Design

3 Logo Options

Revision Rounds for Logo

1

Typeface Specifications

Headlines and Body Copy

Business Card Design

Social Media Profile Branding

Avatars

Word Processing Template/Stationery

Presentation Template

Delivery Time

Medium

$15,000

/total

For mid-sized organizations with more complex branding and visual identity needs with established marketing positioning.

Brand Strategy

Goal-setting Workshop, Review Existing Marketing Positioning Materials

Brand Color Palette

Involved Client Stakeholders

Up to 4

Brand Guidelines

Detailed Brand Book

Custom Logo Design

3 Logo Options

Revision Rounds for Logo

2

Typeface Specifications

Full Typeface Suite with Usage Guide

Business Card Design

Social Media Profile Branding

Avatars and Header Graphics

Word Processing Template/Stationery

Presentation Template

Delivery Time

Large

$25,000

/total

For mid-sized organizations with more complex branding and visual identity needs without established marketing positioning.

Brand Strategy

Three-Workshop Series and Marketing Framework Development

Brand Color Palette

Involved Client Stakeholders

Up to 7

Brand Guidelines

Detailed Brand Book

Custom Logo Design

3 Logo Options

Revision Rounds for Logo

3

Typeface Specifications

Full Typeface Suite with Usage Guide

Business Card Design

Social Media Profile Branding

Avatars and Header Graphics

Word Processing Template/Stationery

Presentation Template

Delivery Time

Examples

$5,000

  • Brand Strategy: Audiences and Brand Attributes Workshop
  • Brand Color Palette
  • Involved Client Stakeholders: 1–2
  • Brand Guidelines: Two-page Quick Reference Guide
  • Custom Logo Design: 3 Logo Options

$15,000

  • Brand Strategy: Goal-setting Workshop, Review Existing Marketing Positioning Materials
  • Brand Color Palette
  • Involved Client Stakeholders: Up to 4
  • Brand Guidelines: Detailed Brand Book
  • Custom Logo Design: 3 Logo Options

$25,000

  • Brand Strategy: Three-Workshop Series and Marketing Framework Development
  • Brand Color Palette
  • Involved Client Stakeholders: Up to 7
  • Brand Guidelines: Detailed Brand Book
  • Custom Logo Design: 3 Logo Options

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