What was the scope of their involvement?
Blair Hannah and Jeff Meador from Concentric Design were incredibly instrumental in bringing our unique challenges and vision to life. What they ended up doing was to create a logo and full branding, after we went through two or three iterations. They hit the mark running, based on our specifics and scope. Not only did they take our branding, they expanded it to various partner logos and lockups. They also created print collateral in terms of personal and business stationery, business cards, and all the accessories and offerings which make up a luxury brand such as ours. They have created a spectacular website which is intuitive and informative, but also allows our team to manipulate and change spinner images, and the dynamic text on our spotlight pages.
We provided minimal frameworks for Concentric Design to base the work on. They are a full-service company which encapsulates the client’s vision. With creative clients like ourselves, it’s difficult to document and capture all of these nuances, in terms of color, typeface, design and imagery. For the investment we made, Concentric Design hit the ground running.
One of the platforms we use on a regular basis for changing the site and populating the blog is WordPress, but I don’t have information in terms of hosting and other elements.
Concentric Design has assisted with our SEO and pay-per-click advertising, during our initial launch as well as through several other campaigns.
We’ve increased our marketing, and are currently undergoing a new design of our logo and typeface, as well as a full marketing communication plan for us to launch during our 10-year anniversary.
How did you come to work with Concentric Design?
I’ve known Jeff, their graphic designer, through United Airlines. I retired from that company five years ago, after close to a 30-year career. I was responsible for the entire enterprise of recognition and appreciation of the 85,000–100,000 employees worldwide.
At that time, our small creative services department was tiny, and Jeff was a freelance graphic designer who was brought in specifically for the projects I and my team had going. For a large corporation such as United Airlines, the branding specifics and marketing aspects of the programs were immense, but he learned that quickly, and became our go-to person.
During this time, we engaged with Jeff separately, in order to start the branding and design for The Huestudio + Company. We had a small platform and presence, but, because of the work he did with us, specifically with my team at UA, he was a natural fit with our communication and style.
I’ve known Blair for five to seven years. Both of them are different, but they’re also uniquely collaborative. They offer a service which is unparalleled to other company in the Chicago area. Concentric Design is responsive, up on current trends and happenings and proactive in sending things to us for examination, in terms of new concepts and technologies. We’ve referred many of our friends and business partners to Concentric Design, in order for them to create similar looks to ours.
How much have you invested with Concentric Design?
I would have to specifically go back and look at our business tax returns, but, as a ballpark, we’ve probably spent around $20,000 to $25,000. This is inclusive of not only the website design, but also the graphic design.
What is the status of this engagement?
We started working with Concentric Design seven years ago. The relationship is ongoing. Concentric Design not only hosts our website, but are also working on our ten-year anniversary material and other items.