Attract, engage and convert more customers online
Data informs everything we do and helps to establish both quick wins and a longer term plan. Most importantly it determines where we can add the most value to your existing strategy.
We work with you to understand your challenges and provide support where it matters most. Fantastic working relationships are the key to our success.
Better Health Insurance Advice, Hitachi Capital Business Finance, Ernalowproperty, Cafe Direct, Unify
Unify is the Atos brand for Communications and Collaboration. Used by 33% of the Fortune Global 500, they are one of the world’s leading communications software and services brands. Unify are present in over 60 countries and are used by companies ranging in size from 5 to 500,000+ employees.
Operating within an increasingly competitive and fast-changing landscape, Unify wanted to create greater awareness of what they do and a more aspirational position for the brand.
The project began with a series of workshops to define the target audience, customer journey and brand positioning for the campaign. The insights taken from this process were used to shape a top-of-funnel thought leadership campaign that explored the emerging challenges and opportunities that could impact manufacturing and retail businesses and positioned Unify as a practical solution provider and authority in this area.
A variety of topics were covered in range of media types including video, animation, roundtables with industry experts, an interactive ‘BuzzFeed’ style quiz, blog articles, whitepapers and guides. All content was housed in a dedicated content platform which was promoted through a channel mix of PPC and display advertising, social media marketing and email.
Eylure, part of PDC Brands, is a market leader in beauty, providing false eyelashes, brow products and other quality beauty accessories.
Their website had grown in size and complexity over a number of years and had lost ground to new competitors in terms of search engine visibility. Eylure also wanted to increase the number of sales the site generated and improve their checkout process and site structure.
We analysed the site to identify the key issues affecting search engine performance. These findings were used to implement an SEO strategy that would increase visibility for Eylure’s branded and non-branded keywords. The checkout process and website user journey was reviewed from a customer perspective in order identify pain points and make conversion recommendations.
Cafédirect is one of the UK’s most successful coffee brands. Their gourmet subscription service, Handpicked, is a popular gifting idea which sees a large uplift in sales during the Christmas period. They approached us to help maximise sales during this period in an increasingly competitive market.
Working closely with the Cafédirect brand team, we explored and identified the needs and behaviours of their target audience. This research helped guide the key messaging, creative formats and targeting opportunities for the campaign. Social media, paid search and display advertising were used to drive subscriptions in addition to greater awareness of the Cafédirect brand.
Erna Low are a leading tour operator providing superb accommodation, holidays and short breaks to the best skiing resorts in the French Alps.
In recent years, online booking processes and new technology have affected the travel industry more than almost any other sector. Booking engines, aggregators and review sites have transformed the landscape for travel businesses.
As a pioneer of ski travel, Erna Low experienced a sharp increase in competition from global tech giants as well as a wide variety of new independent operators. Their key challenge was to improve their visibility in Google while maintaining their reputation as a market leader in customer service.
The Erna Low website contains a wealth of location information and useful advice for skiers which presented a great opportunity for search engine optimisation. Our strategy was to ensure that this content became more visible by fixing key technical issues, applying a more informed keyword strategy and building quality backlinks.
For over 35 years, Hitachi Capital Business Finance has been at the forefront of providing innovative finance solutions to UK businesses. In order to diversify their customer base and expand into new markets, the business wanted to increase its use of digital marketing channels to reach new customers.
The marketing team at Hitachi Capital Business Finance initially approached us for help optimising their pay-per-click advertising due to the competitive and challenging nature of their sector.
We conducted a series of workshops with key stakeholders in the Hitachi Capital Business Finance team in order to better understand the landscape in which they operate and the specific needs of their business customers.
Better Health Insurance Advice are a regulated health insurance broker based in Bournemouth. As a specialist broker, they offer free advice and a review of your existing health insurance policy. They work with the four leading health insurers who together represent 90% of the UK health insurance market.
We partnered with BHIA to help launch their completely new brand offering to the health insurance market. As a completely new brand, all content, assets and materials had to be created from scratch and a strategy to drive sales and growth had to be defined and implemented.
Working closely with the Better Health Insurance Advice team, we established the needs and requirements of health insurance customers. This research helped to inform the design and build of a new website, articles and guides, and a multi-channel digital marketing campaign.