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ClaimLeaders in LGBTQ Research since 1992
In 1992, two friends, Thomas Roth and David Paisley, marketing and social sciences specialists – and members of the LGBTQ community – had an idea. They wanted to help companies and brands understand the emerging LGBTQ community and include it as a viable market segment.
In the beginning, it wasn’t easy. In the early 90s, there was only one major brand actively marketing to LGBTQs: Absolut Vodka (which later became a CMI client).
To open doors, Tom and Dave initiated the first LGBTQ consumer studies, and the findings were quoted in major press.
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Min project size
Undisclosed
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Hourly rate
Undisclosed
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Employees
2 - 9
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Locations
San Francisco, CA
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Year founded
Founded 1992
1 Locations
- San Francisco , CA
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