What evidence can you share that demonstrates the impact of the engagement?
We haven’t shown the video to its intended audience yet, but I will probably have concrete feedback a couple of months down the road. The audience that we have shown it to thus far—an investment bank working with us on this project—was impressed and pleased with the work. They said that it came out phenomenally, as did some internal partners. Commotion absolutely nailed it and exceeded our expectations. We’re really excited to move forward and show this to others.
They really brought the whole thing to life; they took a complex and hard-to-understand concept, and displayed it beautifully. They got it right straight off the bat.
How did Commotion Engine perform from a project management standpoint?
They used a platform called Frame.io, which was really helpful. We were able to watch the video and leave comments throughout, as-needed, rather than emailing our feedback. It was useful and it streamlined the process.
Micah was the one whom I worked with from beginning to end, and we had seamless communication. He was easy to get a hold of, responsive, incredibly thorough, and amazing to work with.
What did you find most impressive about them?
I’ve had experience working with similar companies in the past, and they were atrocious. Commotion is definitely the best we’ve worked with so far. They were professional, they stuck to the deadline, and had the ability to understand a complex topic. They adjusted it and put it into an easily understandable format for the viewer, which is priceless.
They were able to execute, the visual design looks incredible, and they really understood who we are as a company.
Are there any areas they could improve?
No. They’ve done an amazing job and I hope that they’ll work with us again. We kept coming back with small change requests during the last week of the project, and even though I’m sure they wanted to get it wrapped up, they were super easy to work with.
Do you have any advice for future clients of theirs?
Our project is probably a little different, in that it was a last-minute addition. I’m sure that other companies working with Commotion have more concrete ideas of what they’re looking for right from the start, and have the work a bit more planned-out.
For anyone looking into different formats for conveying a complex message, an explainer video is a great choice. They gave us the best result and I’m sure that they do even better work when they have more time.