commerce-ui

BACKGROUND

Please describe your company and position.

I am the ECOMMERCE MANAGER of REV SRL

Describe what your company does in a single sentence.

REV IS A FASHION BRAND BASED IN MILAN. THE TARGET OF THE COLLECTIONS IS LUXURY, WITH QUALITY MATERIALS AND EXCELLENT FINISHES. IT IS CHARACTERIZED BY A UNIQUE TASTE, A CONTEMPORARY NONCHALANCE WRITTEN WITH SILHOUETTES THROUGH THE VISION OF ARIK AND LAURENT BITTON, FOUNDERS OF REV. A REDEFINED CRAFTSMANSHIP, MADE IN ITALY IN CLOSE COLLABORATION WITH ARTISANS. A RAW SENSE OF INDIVIDUALITY, PRECIOUSNESS AND AUTHENTICITY.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire commerce-ui to accomplish?

• BUILD AN ENGAGING AND FAST ECOMMERCE STORE
• IMPROVE THE CUSTOMER EXPERIENCE THROUGH THE SITE
• MAKE ALL OUR CUSTOMIZATION REQUESTS POSSIBLE

SOLUTION

How did you find commerce-ui?

• Referral

Why did you select commerce-ui over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

What was the size of commerce-ui’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Describe the scope of work in detail. Please include a summary of key deliverables.

FOLLOWING THE DESIGN SET COMMERCE UI FOLLOWED US FROM SCRATCH TO CREATE THE BRAND SITE MAKING IT AS CUSTOMIZABLE AS POSSIBLE.

• CONSULTING DESIGN DECISIONS
• SETTING UP SHOPIFY AND REACT STOREFRONT
• SETTING UP CMS
• ALL PERSONALIZATION PAGES (HOME,COMMON PAGE, PDP..)
• SEO/SEM
• GOOGLE ANALYTICS
• TESTING
• GOING LIVE
• NEWSLETTER

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• ONLINE WITH THE SITE IN ADVANCE OF THE DEADLINE
• NO PROBLEMS WITH BUGS OR SANDWICHES NOT WORKING
• THE SITE COMMUNICATES PROPERLY WITH THE CHOSEN ERP SYSTEM

Describe their project management. Did they deliver items on time? How did they respond to your needs?

VERY ORGANIZED BREAKDOWN OF TASKS, PROPERLY COMPLETED ON TIME. EVERY REQUEST PROMPTLY SUPPORTED WITH HELP OF VERY USEFUL VIDEO TUTORIALS AS WELL.

What was your primary form of communication with commerce-ui?

• Virtual Meeting

What did you find most impressive or unique about this company?

THE ORGANIZATION, THE SIMPLICITY OF EXPLAINING AND SOLVING COMPLICATED TASKS, THE HELPFULNESS. They're the best team to work with.

Are there any areas for improvement or something commerce-ui could have done differently?

NO, EVERYTHING WENT AS PLANNED

BACKGROUND

Please describe your company and your position there.

I’m the founder of Magal Jewelry. At Magal, we do more than just make high-quality pieces of jewelry. While providing a product people love and will cherish for years to come, we are focused on ensuring that these designs are created responsibly and with longevity in mind.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire commerce-ui, and what were your goals?

We needed an experienced e-commerce team to build a new Headless Shopify store for our brand.

SOLUTION

How did you select this vendor and what were the deciding factors?

- Their past projects - The background of their development team - The feedback I got from their past and ongoing clients

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

I worked with a designer to revamp the whole UX/UI. Commerce-UI received designs, and from that point, they started building our new e-commerce. They were responsible for coding the whole storefront part, setting up Shopify, migrating products, and syncing all necessary 3rd party apps.”

How many people from the vendor's team worked with you, and what were their positions?

Michal (CTO) + 2 devs (backend + frontend). Michal has basically the answer and the solution to every issue we faced. More than having knowledge on coding he also have extended knowledges on marketing integration, data analysis and tracking.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The new headless store front is clearly 2-3 times faster than our previous store. Our CRO rate and other key metrics have been improved. Michal and his team committed on a release date and they met their target. It is a pleasure to work with a team that take the time to find solution that fits your needs.

Describe their project management style, including communication tools and timeliness.

Ongoing communication was on Slack which was very efficient. The team was responsive and helpful. We had regular, weekly demos where the dev team presented the progress. The project was managed in Asana and after each sprint (2 weeks) I got the report of hours spent and tasks that have been done.

What did you find most impressive or unique about this company?

The level of the developers I dealt with, especially Michal and Chris. I am not the most technical person and they really made the process easy for me.

Are there any areas for improvement or something they could have done differently?

No major feedback, I've really enjoyed working with them — they’re very pro! Maybe one thing to improve is to have a bit better process for billing reports

BACKGROUND

Please describe your company and your position there.

I work as the Digital Art Director for AETHER Apparel. Starting in 2009, AETHER Apparel was born out of the desire for a men’s collection that looked at home in the city but was built to withstand the outdoors. Today, AETHER is a complete lifestyle collection for design-focused, well-traveled men and women.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire commerce-ui, and what were your goals?

We hired Commerce-UI to migrate our Shopify/Wordpress website to an entirely new Shopify headless solution. Our goal was to better showcase our brand and product story, modernize our web technology, increase overall website speed and improve overall sales conversion rate.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for a partner that specializes in headless architecture. After much research, we reached out to Commerce-UI and very quickly after a few initial meetings, we found them to be a great fit for our needs. They showed expertise in web development and design UX and cared for the smallest details as much as we do.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Commerce-UI took care of: Building fast and reliable storefront Setting up Shopify Building extensive product configurator Integrate with headless CMS (Sanity) to create compelling pages Optimise page load Consulting designs

How many people from the vendor's team worked with you, and what were their positions?

For much of the entire process we worked closely with both their lead designer and developer along with one or two senior developers. This way everyone was acutely aware of every detail as things were designed and built out.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The new website much better represents our brand and the product is story is much more robust. Customers have been surprised how fast the website is and this has in turn helped the entire customer journey and conversion rate. The backend CMS and modular systems that Commerce UI implemented is an incredibly powerful tool that allows our internal teams to swiftly make great looking updates.

Describe their project management style, including communication tools and timeliness.

We had a Slack channel for fast ongoing communication, weekly progress calls, Asana boards for tasks and timelines, and clear worklogs for our accounting and planning teams.

What did you find most impressive or unique about this company?

The Commerce-UI team was very experienced in coding very demanding designs and they never compromised on quality.

Are there any areas for improvement or something they could have done differently?

Commerce-UI met and exceeded our expectations. I don't see any areas that require improvement.

BACKGROUND

Please describe your company and your position there.

I’m responsible for digital marketing at Lift Foils. Founded in 2011 in Puerto Rico, Lift started as a family business in the emerging field of hydro-foiling. Today we are proud to be leaders in the space as the inventors and first mass distributors of the eFoil electric hydrofoil surfboard, with thousands of units shipped worldwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire commerce-ui, and what were your goals?

We hired Commerce-UI to migrate our WooCommerce store into Shopify Plus and implement a completely new storefront part based on delivered designs.

SOLUTION

How did you select this vendor and what were the deciding factors?

We’ve been looking for a partner that specializes in headless architecture. After a bunch of research on the internet, we reached out to Commerce-UI to see if there’s a fit.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Commerce-UI took care of: Building fast and reliable storefront Setting up Shopify Building extensive product configurator Integrate with headless CMS (Sanity) to create compelling pages Optimise page load Consulting designs

How many people from the vendor's team worked with you, and what were their positions?

There were at least 3 engineers involved in our project + Marcin – a co-founder who was engaged in the kick-off phase and design consultancy.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We feel the new site much better represents the premium feel of our products. The state of the art configurator is a excellent UX for navigating a complicated purchase, and our partners have appreciated greatly the speed and international options include.

Describe their project management style, including communication tools and timeliness.

We had a slack channel for fast ongoing communication, weekly progress calls, and clear worklogs for our accounting and planning tams.

What did you find most impressive or unique about this company?

• The team was very experienced in coding very demanding designs
• They focused on blazing fast desktop and mobile performance
• Even the high-level team and founders were highly engaged in the project
• Everyone was focused on solving our complex challenges

Are there any areas for improvement or something they could have done differently?

All our areas of friction we’re resolved quickly. These were mostly related to the nuances of our product experience and team.

BACKGROUND

Please describe your company and your position there.

BLACKROLL® is a young but very established brand in the European Sports World. We help you to help yourself. We have set ourselves the goal of encouraging people of all ages and sports levels simple, high quality tools to improve their flexibility, balance, and strength by doing simple exercises and applying self-massage.

We help people to take their regeneration & health, their well-being and their performance into their own hands every day and to bring it into a harmonious balance. Because we believe that the balance between regeneration and activation is the fuel for a healthy life full of energy and sustainable performance.

We do that also on the Web, of which e-commerce websites I am one of four Product Owners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire commerce-ui, and what were your goals?

We hired commerce-ui to develop a storefront for our new multi-language and multi-currency e-commerce.

Main services:

• fast and reliable storefront service to act as a gateway for B2C and B2B clients
• integrate into new and existing micro-services * deliver required design mockups and expect high quality and performant application as an outcome
• rely on their expertise with frontend technology to deliver the best possible outcome, leaving them a lot of liberty.

SOLUTION

How did you select this vendor and what were the deciding factors?

• Increase Conversion Rates with clean & simple IA & UI
• Improve Mobile Conversion Rates with cutting edge software for a better mobile user experience and fast and responsive frontend available for all devices and screen resolutions
• Scalable and maintainable system for years to come
• Seamless integration with different systems build by different teams
  • UX Goal 1: Improve Findability of relevant Products, Exercises, Services & Information
  • UX Goal 2: Improve and grow Content Consumption for our scientific contents
  • UX Goal 3: Improve Post Purchase Services to help people make an impact on their health goals on a daily basis

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Information Architecture and UX Research as well as UI Designs were developed by BLACKROLL®. Commerce-UI helped refine and scale the development as well as point out further Frontend Tech Improvements along the way. Our tech stack includes Vue/Nuxt.js and Tailwind CSS as well as Shopify, a Headless CMS and Algolia Search all connected through proprietary Frontend Gateways.

How many people from the vendor's team worked with you, and what were their positions?

The Commerce-UI team became a part of our internal team. It consists of three front-end developers and sometimes of Marcin (co-founder) to supported and supervise some design decisions.

In detail:

• 1 Senior Frontend Developer for complex Frontend Implementations (Search, Sliders, etc.) - helping the overall FE Architecture to be top notch
• 1 Senior Frontend Developer with Data Modeling experience to also help scale Data Input Development from CMS/Shopify/Algolia
• 1 Junior Frontend Developer to implement further frontend components

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Customer Feedback has been fantastic since launch. Most of our goals were reached, not all Goals are measured yet since Go Live was only three weeks ago - so numbers & KPIs look very promising but are not final.

Describe their project management style, including communication tools and timeliness.

Commerce-UI was responsible for:

• Receiving and providing product and CMS data on frontend
• Integrating with Headless CMS (Craft), Frontend Gateways (PIM-APIs) and Frontend Implementation of Search
• Building reusable components in Vue.js/Nuxt technologies
• Providing frontend application logic
• Implementing the design with HTML/Tailwind technologies
• Optimising page load times
• Optimising Technical SEO
• Improving user experience and accessibility
• Taking part in scheduled meetings with all tech teams included in order to sync and improve the delivered software

What did you find most impressive or unique about this company?

The speed with which we were able to scale the Frontend Team, the seamless onboarding, the high quality of the deliverables and the passion of all people involved.

Are there any areas for improvement or something they could have done differently?

None!

BACKGROUND

Please describe your company and your position there.

I’m the VP of E-commerce at SPLITS59, activewear with an edge and retro touch designed in Los Angeles. The Splits59 brand works hard and plays hard in the modern woman’s wardrobe. We make clothes to live, work, breathe and sleep in. Take us to the gym, to a meeting, on date night and we will provide a set of chic basics to build an outfit that stands out. Functional clothing that transcends your work out.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire commerce-ui, and what were your goals?

Our E-commerce store needed a refresh. We lacked advanced filtering and search, or modern features like Quickbuy. We also wanted to increase the speed of our site. Our goal was to update the look and functionality of the website, while at the same time making it incredibly fast and easily manageable. We asked the Commerce-UI team to help us transforming provided layouts into a modern Shopify Plus store.

SOLUTION

How did you select this vendor and what were the deciding factors?

The agency that we work with, recommended Commerce-UI as a technology partner focused on ecommerce.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Our design studio shared designs via Figma. We divided our workflow into stages. Commerce-ui was responsible for: delivering fast and reliable storefront (React) setup and integration of Shopify integrating 3rd party apps data migration implementing Contentful as a CMS

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with Marcin and Chris on the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching our new site we saw a 60% decrease in Bounce Rate and a 1% increase in conversion. We also saw an increase of 2 additional average page views.

Describe their project management style, including communication tools and timeliness.

We used Trello for managing the backlog with tasks. We held ongoing communication via Slack and regular calls to discuss the progress and work through any issues.

What did you find most impressive or unique about this company?

They were able to render a high end website with extreme attention to detail. They were very good at combining design and functionality where it was applicable.

Are there any areas for improvement or something they could have done differently?

Honestly they were great partners in general, and I have very little to no changes that I would have made.

BACKGROUND

Please describe your company and your position there.

I'm a co-founder and CMO of Soso Sake. The first low ABV sparkling sake brand. It’s naturally gluten-free, sulfite-free, and low in congeners. Today, most (American) drinkers only associate sake with Sushi Night or fancy mixed drinks. But that’s just too small of a stage. We made SoSo to show that anything beer or wine can do, Sake can do better. Park hangs, home warmings, happy hours, BBQs, your grandma’s birthday party. Literally whenever you want something crisp, smooth and delicious in your hand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire commerce-ui, and what were your goals?

We needed a partner we could trust to help us turn our designs into a fully working ecommerce based on Shopify. In addition, we wanted a team that understands working on a very custom design with sensitivity to the animations and details.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were introduced through our designer who was head of creative design at Tesla and worked at Apple as well. He recommended them and we were impressed by them on the call.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We shared mobile designs via Figma and then called Marcin (digital producer at commerce-ui) to discuss the project. They coded the whole front-end part, set up the products, and the whole buying process.

How many people from the vendor's team worked with you, and what were their positions?

On the development side, there was a Shopify developer. From a project management/relation side, I talked to Marcin and Simon.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We’ve managed to launch our site on time. We received many compliments on the site from our customers and business partners. The site is playful, and the performance is fantastic. All feedback on the site has been tremendous. The site works perfectly and is super clean and beautiful. It’s incredibly easy for customers to purchase.

Describe their project management style, including communication tools and timeliness.

Since the pace of the project was crazy (three weeks), we had our mutual channel on Slack, where we discussed everything. We had a daily status of the progress, which made us comfortable seeing the gradual progress. All our requests were implemented in matters of hours.

What did you find most impressive or unique about this company?

Those guys are absolute legends! The speed, quality, and communication were outstanding. We didn’t have to give them feedback at all. They saved us a tremendous amount of stress, which made our launch smooth.

Are there any areas for improvement or something they could have done differently?

I can’t think of any improvements I’d make. They did everything extremely well and overall im super happy and excited that we worked with them!

BACKGROUND

Please describe your company and your position there.

I’m the Head of Sales at Le Petit Trou - a Unique lingerie brand for women in love with fashion. Le Petit Trou's unique brand image is renowned for being sexy and yet chic, always leaving something to the imagination.

Our products are distributed in multibrand stores throughout Europe including France, Switzerland, Spain, Portugal, Belgium, UK and Poland as well as in the United States, Australia and in Asia in Japan and Hong Kong.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire commerce-ui, and what were your goals?

We hired Commerce-UI as a technology partner to re-platform our legacy ecommerce into a Shopify and build an entirely new front-end based on designs that we’ve delivered.

Our top goals: Have a seamless transition to a new ecommerce platform Setup a bulletproof buying process for international customers Incorporate our designs with the greatest details Launch an ecommerce on time (before our new collection)

SOLUTION

How did you select this vendor and what were the deciding factors?

We started cooperation with the branding agency that recommended Commerce-UI as a solid ecommerce partner.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Our branding agency has shared the digital design and assets. We had a kick-off call when we shared our expectations and needs. Commerce-UI reviewed designs, pointed out things, and proposed alternatives that might be time-consuming in the development.

In the beginning, we focused on the shopping journey (Homepage, Product Listing Page, and Product Details Page) and transferring all the products with all information to Shopify. In the second batch, we developed all the content pages and polished the whole site before launch.

How many people from the vendor's team worked with you, and what were their positions?

Our primary touchpoint was Marcin - responsible for managing the project and advising with all technical decisions. Under the hood, I believe it was only one Shopify developer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The modern ecommerce setup is really complex. Commerce-UI helped us to navigate in choosing proper 3rd party apps, setting up everything to have a smooth, running ecommerce. As a result, I believe we managed to create a much better purchasing experience for our customers.

Describe their project management style, including communication tools and timeliness.

Commerce-UI has created a list of tasks with time estimation that gave us an overview of when we should land with our new site. We conducted regular video calls to see the demo and check progress. For quick communication, we have been invited to the Slack channel. Commerce-UI billed us every two weeks based on the work logs.

What did you find most impressive or unique about this company?

They definitely use the small size of their team as their edge. There are a lot of more prominent agencies that aren’t capable of producing the same quality of work. What’s also unique, I think, is that they fit well in very design-demanding projects.

Are there any areas for improvement or something they could have done differently?

In overall, I think they are a very well-grounded agency helping brands fit the current clients’ demands and trends in buying online. What sets them apart from other agencies is their organized and professional approach, yet at the same time being very approachable and close in relationship with the client.

The main key for improvement is to navigate the brands’ team in a more caring way, so that every step of the complicated process is well understood.

BACKGROUND

Please describe your company and your position there.

Magda Butrym is a luxury womenswear brand operating internationally. I'm the CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire commerce-ui, and what were your goals?

We hired commerce-ui to build our new ecommerce on the Shopify platform.

SOLUTION

How did you select commerce-ui and what were the deciding factors?

Our network recommended commerce-ui as a team with experience in luxury and high-fashion projects. We also involved our creative agency Ania et Lucie to advise us in the discovery stage before we decided to work with commerce-ui. We had a few initial calls to discuss their workflow, experience, tech stack. Taking everything into account, we were excited to partner with them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Our design studio shared designs via Invision. We divided our workflow into stages. Commerce-ui was responsible for: front-end development (React) setup and integration of Shopify data migration implementing Prismic (headless CMS)

How many people from the vendor's team worked with you, and what were their positions?

We worked mainly with Marcin, who was the primary touchpoint for communication and management. On the technical side, there were two senior frontend developers and one backend developer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The most important fact was that commerce-ui managed to face tight timeline expectations. (We planned to launch the new ecommerce together with our pre fall collection). The general feedback from our customers and partners is very positive. Recently we have been present at Paris Fashion Week, which was 100 % online due to Covid-19, and we exceed our sales expectations. We see tangible results in shifting towards rebuilding our ecommerce.

Describe their project management style, including communication tools and timelines.

The communication was excellent. We had daily communication through Slack, Google Meet. Each week we planned the priority of tasks. By the end of the week, we were given a report from Jira with completed tasks and time allocated to each of them.

What did you find most impressive or unique about this company?

Finding a development team with such a high sensibility to design is very rare! Having Marcin (co-founder and lead designer) on the management side is a secret sauce for high-quality standards. Also, they were fully dedicated to our success, spending some after-hours before our launch. We appreciated it a lot!

Are there any areas for improvement?

We were very happy with this partnership and plan to continue working together.

BACKGROUND

Please describe your company and your position there.

Black & Black is an award-winning digital product studio. We design, develop & optimize e-commerce stores, websites, apps, and experiences that people love to use. Combining best-in-class user-experience design, development & deep end-to-end e-commerce expertise to drive results for ambitious digital-first brands. We are the leading Shopify Plus experts in New York. Black & Black has worked with Givenchy Beauty, ED by Ellen Degeneres, Harry Winston, Solid & Striped, Krewe Sunglasses, Trademark, Aerin Lauder, Josie Maran Cosmetics, Kylie Minogue, Land of Distraction, Quaker Marine Supply, Misha Nonoo, Lincoln Center, Nili Lotan, Soludos Jonathan Black is the Founder and CCO/CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire commerce-ui, and what were your goals?

We needed a team experienced in React.js. The client is a tech-savvy SV startup, and they’ve asked specifically for this tech stack on the front-end.

SOLUTION

How did you select commerce-ui and what were the deciding factors?

Commerce-ui reached us some time ago to ask for our Shopify expertise in one of their projects. We had a great chat and a very common vision of quality that we both represent. I kept them in mind for possible future cooperation. I knew that they had strong experience with React and ecommerce, so once the opportunity arose, it was a snap decision to partner with them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Oura Ring received significant financing round, and they decided to rebuild their e-commerce experience completely in order to augment some key KPIs. The old store relied on legacy tech stack (WooCommerce), which was a substantial blocker for future growth. Oura engaged Black & Black to build a new site that is futureproofed with incredible performance.

How many people from the vendor's team worked with you, and what were their positions?

One Project Manager, Two front-end developers (one senior) and one designer providing in-house feedback.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Despite working under an extremely tight timeline, commerce-ui delivered an incredible headless eCommerce site that met all of our project's goals. The client was incredibly please with the outcome and I am pleased with how the cooperation went.I would not hesitate to hire the Commerce-ui team again.

Describe their project management style, including communication tools and timelines.

The commerce-ui team was dedicated, skillful and good at communicating. We used Slack & Jira to communicate and manage the project.

What did you find most impressive or unique about this company?

The commerce-ui team was the best frontend react team we have ever worked with. They executed pixel perfect frontend templates without much feedback. Rare!

Are there any areas for improvement?

Nothing major. The guys are a pleasure to work with! If they could replicate more of their people that would be great!