Boston Digital Advertising & Marketing Agency

Bronze
VERIFIED

CommCreative is a strategically minded, creatively fueled marketing agency. We have digital in our DNA. Results in our hearts. And we’re passionate about creating stories that express who our clients are at their core while connecting with their most coveted audiences. Whether it’s B2B or B2C, for us, it’s about stirring the emotions of the human on the other end of your message. That’s how we inspire action. You could call it a “philosophy,” but really, it’s science.

Let’s put it to work for your brand.

 
$50,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
1990
Show all +
Framingham, MA
headquarters
  • 75 Fountain Street
    Framingham, MA 01702
    United States

Portfolio

Key clients: 

Johnson Controls, Bose, OOFOS, RSA Conference, Onapsis, PTC, Flooring America, Inspir Carnegie Hill, Highland Capital Partners, Gexa Energy, Maplewood Assisted Living

OOFOS – Case Study: Creative, E-Commerce and Integrated Marketing Strategy

Check out the case study on our website, here: https://www.commcreative.com/work/oofos, which features insight to our e-commerce, website, and integrated marketing strategy.

PTC – Case Study: Brand Messaging, Creative, & Video

View the case study on our website here: https://www.commcreative.com/work/ptc-creo-50

PTC tasked us with creating a teaser campaign that would create excitement for the upcoming release of Creo 5.0. We needed to inspire 3D designers, a crowd known to be set in their design program ways, to change out their software for something new.

RSA Conference – Case Study: Creative, Branding, & Integrated Marketing Strategy

View the case study on our website at: https://www.commcreative.com/work/rsa

Each year, we're tasked with bringing the RSA Conference theme to life and implementing an integrated marketing strategy to grow revenue.

Inspīr – Case Study: Building a Luxury Senior Living Brand & Digital Presence

View the case study on our website at: https://www.commcreative.com/work/inspir

Our long-standing client, Mapplewood Senior Living wanted to launch a bold new idea: senior living, but on the highest level. And that’s how Inspīr Carnegie Hill was born. See how we created a brand.

JCI Case Study

View the case study on our website at https://www.commcreative.com/work/johnson-controls!

PTC – Video: "CREO Speaks To You"

Flooring America Case Study

Explore the case study on our website at https://www.commcreative.com/work/flooring-america!

Reviews

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Marketing Support for Privately-Held Software Company

"Since working with CommCreative, our brand and our presence in our market have strengthened significantly."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2015 - Ongoing
Project summary: 

CommCreative supports a variety of marketing initiatives to meet goals. The team created a marketing plan, budget, trade show strategy, and press releases. 

The Reviewer
 
11-50 Employees
 
Alpharetta, Georgia
Cheryn Bastable Byron
Marketing Manager, TruCode
 
Verified
The Review
Feedback summary: 

CommCreative perfected a company's strategic direction. Traffic and leads have improved dramatically. The team at CommCreative is easy to work with. They're talented and communicative. Customers can expect a strong partnership. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Marketing Manager, responsible for development and execution of marketing strategy and plan.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CommCreative?

We initially hired CommCreative to help us refine our value proposition and messaging in early 2015. Since then, we have had an ongoing retainer agreement with them. We have also hired them for help with naming a new product.

What were your goals for this project?

With a marketing department of 1.5 people, we needed an agency that we could partner with to support us in a broad range of initiatives, from strategy development, advertising, PR, digital marketing, trade show support, and more.

SOLUTION

How did you select this vendor?

We were looking for an agency that had a lot of experience in the B2B healthcare industry. It was important that the agency have a broad range of capabilities. We also had a budget, so we needed someone who we felt delivered value. Most importantly, we needed an agency that was easy to work with and that felt like an extension of our company. CommCreative met all of these requirements and more.

Describe the scope of their work in detail.

We have worked with CommCreative on a number of initiatives, including creating a marketing plan and budget, advertising, trade show strategy and execution, writing and deployment of press releases, content development and deployment, webinar development & promotion, and more. We provide our business goals, marketing objectives, and budget to CommCreative, and they work with us to develop initiatives with measurable results that help us achieve thse goals.

What was the team composition?

We always have had active participtation from the partners of the company to lead the creative and strategic direction. We interact regularly with 3-4 members of the team, but I know there are many more working behind the scenes. I have always felt that we have access to any member of their team if needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with CommCreative, our brand and our presence in our market have strengthened significantly. Our website traffic grew 55% after investing in key digital marketing activities with them. On average, our leads have grown 15%.

How effective was the workflow between your team and theirs?

Project management is outstanding. The communication is frequent and specific so there are never any surprises. We really feel like they are an extension of our team.

What did you find most impressive about this company?

The most impressive thing about CommCreative is their people. They have put together an extremely talented group of individuals who are fun and easy to work with. Their work is superb. Our leadership team can be tough to please sometimes and they manage to impress them with almost every project and presentation.

Are there any areas for improvement?

I really can't think of anything. Superb quality, projects are usually on-time and on-budget.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Simple.
  • 4.5 Cost
    Value / within estimates
    We have used cheaper agencies in the past with disappointing results so quality is very important to us.
  • 5.0 Quality
    Service & deliverables
    We have been impressed with everything they deliver.
  • 5.0 NPS
    Willing to refer
    Already have!

Marketing for Nonprofit Senior Care Organization

"They consider themselves part of our team and part of our success."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2005 - Ongoing
Project summary: 

CommCreative provides integrated marketing campaigns for a nonprofit senior care organization. These include PPC, digital ads, and physical media. They also perform creative work for promotional campaigns.

The Reviewer
 
1001-5000 Employees
 
Boston, Massachusetts
Sarah Sykora
VP of Marketing, Hebrew Senior Life
 
Verified
The Review
Feedback summary: 

CommCreative’s work provides a strong ROI and attracts new customers. Their commitment to the work and to the client's mission is fantastic. They communicate effectively and always deliver projects on time, while also delivering great value on cost. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the vice president of marketing at Hebrew Senior Life, one of the top five largest nonprofits in Massachusetts. We serve 3,000 seniors every day across a spectrum of care. 

OPPORTUNITY / CHALLENGE

What challenges are you trying to address with CommCreative?

We need a marketing effort to promote our business lines and create leads across our revenue-generating business lines.

SOLUTION

What was the scope of their involvement?

CommCreative executes our paid media efforts including PPC, digital ads, direct mail, and out-of-home promotional signage. They help us with securing and buying the media plan and the production and conceptualization of the assets. They also do all of our creative work for promotional campaigns and brand campaigns for the organization overall.

Previously, they worked on SEO for us as well, but we’ve moved that to an in-house team. There are also times when we combine our SEO efforts with their PPC efforts, but that’s not strictly part of their retainer.

What is the team composition?

Our main point of contact is Jeff (Account Manager, CommCreative). There are four other people we are regularly in contact with, including a creative director. Ashley (President, CommCreative) often joins calls and participates in meetings on a regular basis.

How did you come to work with CommCreative?

The relationship predates my arrival and is still ongoing. They were brought on many years before I started working with Hebrew Senior Life. A few years ago, I did a huge audit of what we were doing, and we moved to a retainer-based contract. At this point, it’s a well-honed relationship.

How much have you invested with them?

Presently, we invest approximately $500,000 annually.

What is the status of this engagement?

We started working with them at least 15 years ago, sometime around 2005. They are currently still working with us.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

CommCreative’s PPC work does quite well in terms of ROI. We don’t spend a ton of money on PPC, and yet we’ve still had many new customers as a result of those efforts. That’s led to an ROI of over 1,000%.

Our integrated campaigns also deliver well for us in terms of ROI.

How did CommCreative perform from a project management standpoint?

They perform fantastically well. We primarily use phone calls and emails to communicate with them. There are weekly status updates with Zoom. We’ve used Basecamp for media projects. I cannot think of a project in my three years where anything hasn’t been delivered on time. Jeff, our account manager, is exceptionally professional.

What did you find most impressive about them?

I find their commitment to the work outstanding. They consider themselves part of our team and part of our success. Because of that, they get who we are. Therefore, all the work they do is very authentic to HSL and what we’re promoting.

Are there any areas they could improve?

There is nothing that strikes me as an area where great improvement is needed. They are strong across the board.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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Verification Level
Bronze
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
Massachusetts
ID
043248830
Date of Formation
Oct 4, 1994
Client Reviews
VERIFIED CLIENT REVIEWS
2
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
September 3, 2019