What was the scope of their involvement?
CommCreative developed a whole demand generation strategy, which was a mix of direct and digital marketing including keywords to leverage our GoogleAds account. First, their team came in and acquired an understanding of our audience. Then, they produced a strategy that involved different channels for lead generation including trade shows, direct marketing lists, and emails. We worked with their team to buy those lead delivery programs. They guided the programs, discussing any vendors, assets, and resources needed. For example, if we wanted to participate in a tradeshow, CommCreative would discuss signage and booth design.
One of the biggest programs they helped us with was to design and launch an industry event, which was the first event focused on web experience issues. Their team developed educational sessions and exhibitions. They helped create the invites and the event guides that were handed to participants. It was a very large project. If CommCreative wasn’t in the mix, we would’ve never been able to pull it off.
What is the team composition?
We worked with an account executive, a project manager, a designer, a digital specialist, a PR person, and a Google Ads specialist. My main point of contact was Joanna (Agency Partner and Strategy, CommCreative). Since we had a small marketing team, CommCreative was my go-to for questions about strategy, results, and optimizing the programs for better results with our limited budget. They became a trusted advisor quickly.
How did you come to work with CommCreative?
A colleague recommended CommCreative.
How much have you invested with them?
We spent between $500,000–$1 million with them.
What is the status of this engagement?
We worked together between September 2007–April 2009.