What was the scope of their involvement?
CommCreative executes our paid media efforts including PPC, digital ads, direct mail, and out-of-home promotional signage. They help us with securing and buying the media plan and the production and conceptualization of the assets. They also do all of our creative work for promotional campaigns and brand campaigns for the organization overall.
Previously, they worked on SEO for us as well, but we’ve moved that to an in-house team. There are also times when we combine our SEO efforts with their PPC efforts, but that’s not strictly part of their retainer.
What is the team composition?
Our main point of contact is Jeff (Account Manager, CommCreative). There are four other people we are regularly in contact with, including a creative director. Ashley (President, CommCreative) often joins calls and participates in meetings on a regular basis.
How did you come to work with CommCreative?
The relationship predates my arrival and is still ongoing. They were brought on many years before I started working with Hebrew Senior Life. A few years ago, I did a huge audit of what we were doing, and we moved to a retainer-based contract. At this point, it’s a well-honed relationship.
How much have you invested with them?
Presently, we invest approximately $500,000 annually.
What is the status of this engagement?
We started working with them at least 15 years ago, sometime around 2005. They are currently still working with us.