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The 50+ Marketing Agency

No one knows the Baby Boomer and senior generations quite like Coming of Age. Our Ageless Marketing approach relies on new and innovative insights into the workings of the brain—and all with the goal of reaching your desired customer base more effectively. We know their purchase motivators and values. We know where they look online and how they access social media. And more importantly—we know how to use this information to get you results.



Coming of Age offers you a chance to reach large and lucrative demographics through traditional and online media. Our effective and efficient marketing strategies, motivating communication platforms and performance-based management options will secure the interest of Baby Boomer and senior customers. The Coming of Age approach provides you the best chance of turning that interest into a sale or other desired action.

  • Min project size
    $25,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    10 - 49
  • Locations
    Lisle, IL
  • Year founded
    Founded 1991

1 Locations

  • Lisle , IL

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    Pricing Snapshot

    Min. project size $25,000+
    Avg. hourly rate $100 - $149 /hr
    Rating for cost 4.3 /5

    What Clients Have Said

    Coming of Age's pricing varies significantly, with projects ranging from $50,000 to $5 million, depending on scope and client size. Clients commend their value for cost, emphasizing quality and responsiveness, though some note they aren't the cheapest option.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    $200,000 - $999,999 based on 5 reviews
    < $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000
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    Coming of Age Review Insights

    Overall Review Rating

    4.7
    • Quality 4.7
    • Schedule 4.8
    • Cost 4.3
    • Willing to Refer 4.8

    Top Mentions

    Review Highlights

    • Effective Project Management

      Project management is frequently highlighted as a strength. Clients note that Coming of Age is responsive, meets deadlines, and manages projects effectively, often delivering work on or ahead of schedule.

    • Specialization in Senior Market

      Coming of Age is consistently praised for their deep understanding and expertise in the senior market. Clients highlight their ability to tailor messaging and strategies to effectively reach and engage this demographic.

    • High-Quality Creative Work

      Clients commend Coming of Age for delivering high-quality creative work, including modernized mail kits, effective TV campaigns, and engaging digital content. Their work is often described as fresh and attention-grabbing.

    • Collaborative and Flexible

      Clients highlight the collaborative nature of Coming of Age. They are noted for being good listeners, flexible in their approach, and open to feedback, which helps in adapting strategies to client needs.

    • Impressive ROI Results

      Several clients report significant ROI improvements after working with Coming of Age. Notable achievements include increased TV response rates, digital campaign success, and substantial market share growth.

    • Challenges with Creative Execution

      While generally positive, some clients mentioned struggles with the execution of creative ideas. There were instances where the final creative output did not meet initial expectations or vision.

    Coming of Age Reviews

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    Mailer Redesign for Incontinence Supply Delivery Company

    • Advertising
    • $10,000 to $49,999
    • Oct. 2018 - Jan. 2019
    5.0
    Quality
    4.5
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    "Coming of Age was very professional and seemed to genuinely have our best interest in mind."

    Associate Marketing Manager, HDIS
    Brandon Miller
    • Healthcare
    • St. Louis, Missouri
    • 51-200 Employees
    • Online Review 
    • Verified

    Chosen for their experience with the senior market, Coming of Age created a direct mail kit that’s more modern than the previous one with the goal of boosting responses from potential clients.

    Digital Strategy for Medical Alert Business

    • Digital Strategy
    • $1,000,000 to $9,999,999
    • Dec. 2015 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    4.0
    Cost
    5.0
    Willing to Refer
    4.0

    "Their strategy and approach, along with their ability to learn and focus, were very strong."

    Director of Marketing, Medical Alert Business
    Anonymous
    • Healthcare
    • Boston, Massachusetts
    • 11-50 Employees
    • Phone Interview 
    • Verified

    The client utilized Coming of Age's insight into the senior market to get a greater sense of how they consume media and messaging. The services they provided were creative messaging, strategy, and media planning.

    Marketing Strategy for Funeral Home & Cemetery Operator

    • Advertising
    • $1,000,000 to $9,999,999
    4.0
    Quality
    4.5
    Schedule
    5.0
    Cost
    3.0
    Willing to Refer
    5.0

    "They are terrifically responsive and professional, and they know what they’re doing."

    SVP, Foundation Partners Group
    Jim Ford
    • Arts, entertainment & music
    • Orlando, Florida
    • 51-200 Employees
    • Phone Interview 
    • Verified

    For both digital and print, Coming of Age worked to develop the marketing strategies and the materials to deliver those strategies to increase the client's engagement with local markets.

    Marketing Campaign for Life Insurance Company

    • Advertising
    • Confidential
    • Jan. 2007 - Ongoing
    4.5
    Quality
    4.5
    Schedule
    4.5
    Cost
    4.5
    Willing to Refer
    5.0

    "They were responsive, and they were timely. We were quite happy with them."

    VP of Marketing and Sales, Health Insurance Company
    Anonymous
    • Healthcare
    • Dallas, Texas
    • 5,001-10,000 Employees
    • Phone Interview 
    • Verified

    Coming of Age provided initial research and market segmentation for an insurance provider. Later, the team helped craft a marketing campaign that involved brand ideation, messaging, and strategy. 

    Nationwide Marketing Campaign For Health Insurance Company

    • Advertising
    • $200,000 to $999,999
    4.5
    Quality
    4.5
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "Our marketing campaign absolutely set us apart from our competitors."

    VP Sales, Health Insurance Company
    Fred Wheeler
    • Healthcare
    • 10,001+ Employees
    • Phone Interview 
    • Verified

    Coming of Age conceptualized a nationwide, multichannel marketing system. The strategy enabled the company to enroll more than million customers over the course of one year.

    Marketing and Advertising Services For Continuing Care Retirement Community

    • Advertising
    • $200,000 to $999,999
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "[T]hey brought a brand new, fresh, updated look that really set us apart."

    Owner, Elder-Transitions, LLC
    Anonymous
    • Healthcare
    • Chicago, Illinois
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Coming of Age creates a suite of marketing materials for a retirement care provider. Projects have included websites, corporate ID packages, collateral brand materials, and direct mail campaigns.

    Locations (1)

    6 - 9

    Contact Coming of Age

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