Can you talk about the scope of the project?
Kakamega the Rainforest Musical app is our first e-book and can be found on IOS. At the moment, we are developing our second app, which will be released across all platforms: Androids, IOS, and Windows. The scope of our project was developing a marketing plan for these apps because we needed to increase visibility, traffic flow and, ultimately, the amount of downloads our app received.
What was your process for selecting ComboApp with which to work?
Our selection process for a mobile app marketing partner was fairly informal. We conducted our due Internet research. Read any available reviews of the services provided. Lastly, we compared prices with what those companies promised to deliver. ComboApp fit best with our business goals and price range.
Can you give us a sense of the size of the project in dollar terms or personnel work hours?
We spent about $70,000 on the project in total. The $70,000 is for app development, app graphics, and our mobile app marketing campaign.
When was the project completed?
Our app was launched on IOS in March of 2014 and we have continued to partner with ComboApp since then for our app marketing needs.