Mobile App Marketing, PR & Consulting

ComboApp Group is a full-cycle communications and marketing solutions provider for a global mobile marketplace. The agency is made up of three units which include ComboApp Consulting, ComboStore, and GoWide.

 
Undisclosed
 
$100 - $149 / hr
 
10 - 49
 Founded
2009
Show all +
Chicago, IL
headquarters
  • Willis Tower, 93rd Floor 233 S Wacker Dr SUITE 9390
    Chicago, IL 60606
    United States

Portfolio

Key clients: 

Intel, Freethough Labs, Viet Tran, Greysprings, Mobigames

Reviews

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Mobile Application Marketing for Children's Education App

"It’s always refreshing when a company delivers what they promise."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

ComboApp developed and now promotes an environmental multimedia education app. The team increases visibility and traffic to encourage more user downloads. 

The Reviewer
 
1-10 Employees
 
Hong Kong
Shirley Choi
Founder, Happy Diamond Music Studios
 
Verified
The Review
Feedback summary: 

ComboApps delivered on what was promised: increases in traffic, downloads, and reviews. The team demonstrated an understanding of the business goals and flexible price ranges for the project. 

BACKGROUND

Please give a brief description of your company.

Happy Diamond Music Studios is a multimedia company specializing in creating educational stories for young children. We use music and lyrics to bring meaningful stories to life, Happy Diamond Music Studios seeks to educate children through engaging stories about nature and our threatened environment.

What is your role at the company?  

I am the founder of Happy Diamond Music Studio Limited.

OPPORTUNITY / CHALLENGE

What was the business challenge and goal that you were trying to address when you approached ComboApp?

As an independent app developer, Happy Diamond has very limited resources to promote and market our apps. Our primary business focus is music production and creating educational stories for children. Everything outside of that scope we must subcontract to other entities.

SOLUTION

Can you talk about the scope of the project?  

Kakamega the Rainforest Musical app is our first e-book and can be found on IOS. At the moment, we are developing our second app, which will be released across all platforms: Androids, IOS, and Windows. The scope of our project was developing a marketing plan for these apps because we needed to increase visibility, traffic flow and, ultimately, the amount of downloads our app received. 

What was your process for selecting ComboApp with which to work?

Our selection process for a mobile app marketing partner was fairly informal. We conducted our due Internet research. Read any available reviews of the services provided. Lastly, we compared prices with what those companies promised to deliver. ComboApp fit best with our business goals and price range.

Can you give us a sense of the size of the project in dollar terms or personnel work hours?   

We spent about $70,000 on the project in total. The $70,000 is for app development, app graphics, and our mobile app marketing campaign.

When was the project completed?

Our app was launched on IOS in March of 2014 and we have continued to partner with ComboApp since then for our app marketing needs. 

RESULTS & FEEDBACK

When working with them, was there anything unique or special about them compared to other companies with which you may have worked? It’s always refreshing when a company delivers what they promise. We saw an increase in traffic, downloads, and reviews. This made ComboApp special to me.

Looking back on the project, is there any area that they could improve upon or that you would do differently?   

The only constructive suggestion I have would be for them to include more data analysis in their marketing efforts.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Application Marketing for an Education Mobile App

"They made sure we understood the full scope of the marketing campaign."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2013 - Feb. 2014
Project summary: 

ComboApp improved the brand of an education app through marketing with the ultimate goal of increasing brand value. The team also worked on podcasts, keyword optimization, and Facebook campaigns. 

The Reviewer
 
India
Manoj Sharma
Business Development Manager, Education Products Company
 
Verified
The Review
Feedback summary: 

They were very professional and willing to give advice on brand design options and best practices. ComboApp communicated the scope of each section of the project at ever step. In the future, the team's role will evolve to include more on SEO work. 

BACKGROUND

Please describe your company.

We work in the educational field and began offering educational products in 2012 for children in the age range of two to six years.

What is your role and responsibilities?

My title is business development manager.

OPPORTUNITY / CHALLENGE

What was your goal for working with ComboApp?

Our main goal for working with ComboApp was to have a better overall brand rather than just quick initial app downloads. I wanted them to focus their mobile app marketing efforts in a way where it would have a much more lasting impact in terms of brand value.

SOLUTION

Please describe the scope of their work.

In terms of the product they were marketing for us, it was an educational game for young children. At this point, this product is our most sought-after and most downloaded product.

There were three main services they provided to us. They marketed five podcasts for us that they had reviewed and featured by eight to ten different education mobile application blogging sites. In addition to our podcasts, they ran a month long Facebook campaign. Lastly, they modified the game description to have better keywords and ensured that it was optimized for the Google index.

What was your process for selecting ComboApp with which to work?

We partnered with ComboApp via Intel because we had previously collaborated with Intel. Intel was working to promote their Android tablets. They hired ComboApp to support us in order to increase visibility for our application.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

The whole campaign was in between $10,000 and $20,000.

When was the project completed?

The project started in December of 2013 and completed in February of 2014.

RESULTS & FEEDBACK

Is there anything unique about them that really makes them stand out, compared to other companies?

I found them thoroughly professional. If we demanded something from them that was going to disturb the whole ecosystem of our campaign, they politely informed us that they were fine with the demand, but always offered how it could negatively impact the brand. They made sure we understood the full scope of the marketing campaign.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

I would re-orient the focus of the campaign a bit more around SEO [search engine optimization] activities and less around social media marketing. I just see SEO increasing visibility more for the long term.

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer