What was the scope of their involvement?
The main goal was content creation for marketing purposes. Our content ranges from high-level thought leadership about customer service down to tips and tricks to improve your customer service department. They have acted as a partner to work on creating these content pieces.
They’ll produce content for us and send it back over. Then, we have our content team add it to the website. If it’s a static PDF we’ll post it, but also they’ve created a couple of interactive pieces to our web team specs and we send over the package files and our web team hosts it.
They’re like a big extension of our team. They work on any kind of advertising assets, display banners, and social assets. For the most part our team will help with concept and messaging, but their team is really supportive in building out whole suites of ad sizes. They've been helping us with our asset libraries, sizing a bunch of photos for us, making sure the files are perfect. It’s been really helpful.
What is the team dynamic?
Geoff is our main account director. Then, we have a team of about 3 stable producers that we work with on a consistent basis. We have a dedicated creative director and a couple of designers that frequently work with us, but I also know they do some work on the backend as well.
How did you come to work with Column Five?
A couple years ago, some of our marketing team had worked directly with them for a small one-off project. Then, about a year and a half ago our marketing teams were working with 15 different agencies and we realized this wasn’t the most efficient way to work. Our VP stepped in and we did a full agency audit across the company budget.
We sat down and thought about how we have a lot of really creative, conceptual thinking people in-house and we really needed a production partner who’s great with content. Column Five was on the top of our lists. We really liked their work and their people. Our VP went down to meet with them in person and it felt right. We decided to move forward with them.
How much have you invested with them?
A simple asset will fall in the 2–5k range, but a longer form e-book is around 10k. Then, for the real interactive stuff it’s more like 17–20k.
What is the status of this engagement?
We started working together in June 2016, and the engagement is ongoing.