What evidence can you share that demonstrates the impact of the engagement?
Our work experience with them was incredible, and what they did for us was genius. We gave them a lot of data, and they came back with the most brilliant, succinct animation that we’d ever seen. Their animation work is just a few minutes into the documentary, and it sets up a solid foundation for the rest of the film by explaining what an Asian elephant is, how it’s different from an African elephant, and the crisis that they’re facing. Most of the compliments we get on the film are actually on the animation. Asian elephant experts who have worked in this space for a long time have said that they’ve never seen the topic broken down in such a way that is so easy to understand. We wanted to make an argument that a child could understand, and Column Five brought that to life.
Our documentary has won a ton of awards, including a Humane Society Genesis Award for Best Feature Documentary. It got brilliant reviews in well-known publications and played in over 120 theatres in the US and abroad. The film is also playing on Chinese and South American airlines, and it’s currently available on STARZ.
How did Column Five perform from a project management standpoint?
We’re not animation people and don’t know much about the process, and Column Five guided us through all of it. We communicated via email and phone, and we had two face-to-face meetings to kick off the project and get on the same page. Once they were off and running, they regularly touched base and asked for feedback on their work. They managed the feedback process well; they told us what kind of feedback they were looking for and specified exactly what we should look at, which made our lives extremely easy.
What did you find most impressive about them?
I’ve referred them to so many people because they’re amazing, and Josh (Co-Founder, Column Five) is an incredible guy who was willing to take this project on amid all the other work they had. We felt very lucky that they managed the process extremely well. Their ability to manage a process like this and deliver such high-quality work was impressive.
We signed them on, and they took it from there. Their project lead knew precisely what to do. They built out the schedule and how they were going to do the work. It’s one thing to have that, but then to back it up with such quality work made our lives so easy. The process was stress-free because we knew we were in the hands of absolute professionals. Column Five is the best in the business at bringing data to life in a way that is interesting and engaging.
Are there any areas they could improve?
Honestly, there aren’t. There’s a reason they’re so busy and have such a big team, and it’s because they’re amazing at what they do.
Any advice for potential customers?
Column Five is incredible because they’re interested in being an extremely efficient business and making the most out of their relationships with partners. If you’re thinking about hiring Column Five, don’t think about it anymore; just do it, because it will be the best decision you’ve ever made. They’re going to do everything they can to make the most out of the partnership. They don’t succeed unless you succeed, and they’re not just interested in completing the job and getting paid. They’re invested in their partnerships. Their founders and all of their producers care about the brand.