What evidence can you share that demonstrates the impact of the engagement?
We generated over 1,000 leads from the project. It might not sound like a lot for many, but for us, most of our leads up to this point have been generated from the content Column Five designed.
Part of the goal was great social engagement and we received such great feedback. People loved it on Facebook and Twitter. One woman commented that the interactive content ( a quiz) was so fun, she wanted to put her quiz results on her business cards. Overall, we had great social engagement, great feedback from our customers, and it was definitely a different take on a typically traditional industry; it really livened up the conversation.
How did Column Five Media perform from a project management standpoint?
They keep us on track and manage us more than we ever have to think about managing them. Deadlines have never been an issue as long as we are talking about what that they can control. We have missed some deadlines, but that’s only when we have changed the scope. More than anything, they are more likely to beat a deadline rather than miss it.
What did you find most impressive about them?
They are true relationship builders. They are wonderful to work with: extremely friendly, creative, and constantly pushing the envelope in a way that gets us thinking outside the box. The team they have built is incredibly talented, they are all experts in their individual worlds, so when they come together they really deliver a stellar product.
Are there any areas they could improve?
I can’t think of anything. They really do a great job of learning your business so that what they are suggesting is out of the box, but not wildly inappropriate. They do a lot of research and pride themselves on knowing your audience, which is something I have not experienced with another design agency.
Do you have any advice for potential customers?
Read the reviews, and maybe have some budget conversations upfront so that you know that your expectations are aligned. We have worked with other design agencies before and although they might seem cheaper, they're not comparable on the output. It is good to know what you’re going to get for exactly what amount of money, then everything else can be negotiated.
Data visualization is huge in our industry because our audience really values numbers. If your audience cares about really strong data, make sure that your design firm or creative agency that you are going with have a really strong grasp of data visualization as Column Five does.