Could you share any statistics or metrics from this engagement?
We got great feedback from our alumni. This was something new that we hadn't done before – using animation as part of an awareness campaign. We asked them to build our videos for social media. The teaser videos we wanted to be short – very little dialogue if any at all – so people could watch them silently. They pushed the concept, especially on the teaser videos, to the next step by making them something that would be really shareable on social media.
When they delivered storyboards for us, the stories that they were building weren't about Giving Day or giving at all. They were more about fun little snapshots of our bear mascot doing silly things. They had a subtle tie to Giving Day so that it was hitting that awareness mark. It was like subliminal messaging about Giving Day to make it more sharable on social media.
How did Column Five perform from a project management standpoint?
They were probably one of the best companies – one of the best vendors – I've worked with as far as project management goes. From the start, we scoped out the whole timeline. We picked dates for review and for delivery. For each review, their project manager gave me exactly what was going to be delivered and exactly what kind of feedback they wanted at that point, which was super helpful for me. Because I knew when the turnaround time was, I could go to my team and say tell them exactly what sort of feedback Column Five needed from us. They had their process down to a science, and they're clear about that upfront so that you know what to expect.
What distinguishes Column Five from other providers?
They do a good job of listening to feedback, trying to capture exactly what you're describing. Especially in video creation, I think many clients will come in with an idea in their head, and they do a good job translating that, but they also present their own ideas. They did all the script writing for us – the writing was fantastic. They're super professional.
I mentioned they gave us an extra teaser video the first year. That was above and beyond, and they ended up going above and beyond the second year, too. They gave us all of the Illustrator files for the animated video assets so that we could use the graphics that they designed in other places in our marketing.
Is there anything Column Five could have improved or done differently?
No – not really. They also have a product called Visage, and they offered to us for free for the amount of time that we were working with them. They've just got a ton going on, and it helps keep us wanting to work with them. They just always keep making things easier for us. They're not very pushy, which is a good thing, but I also don't know if I used their other services to the extent that I would if they had been promoting the sales of that other stuff more aggressively. I'm not someone who would promote aggressive sales, but there are people that I know have a lot going on, and they would probably benefit from being a little bit more persistent with some of their other products.