What evidence can you share that demonstrates the impact of the engagement?
We're not done yet, but there’s definitely been an increase in site traffic and search terms. They’ve substantially helped us in many ways, including fixing errors with page redirects and making sure we’re listed in all the appropriate places. There are so many different aspects of SEO that I knew nothing about. The site has been cleaned up and the SEO strategy is moving in the right direction. They will do a full review of where we were at the start of the project and where we’re at now.
How did collideascope perform from a project management standpoint?
The team is fantastic; they’re professional and extremely knowledgeable. They patiently help us understand what they're doing and why we need to do it. Other firms I’ve worked with always made excuses, saying that they couldn’t track analytics. collideascope is on point with every detail, which has been helpful since we're trying to drive traffic and build our prospect list. We communicate in a variety of ways. We have conference calls, we meet in person, and we do a lot of emailing. They're responsive when we need them they come in for meetings, and they're prompt in responding to our emails and phone calls.
What did you find most impressive about them?
Their knowledge and skill set gives them the ability to help us understand the full scope of SEO. People who work on these issues are often unable to explain them to those who are not technically savvy. I’ve learned so much working with collideascope. Had I known all the things I know now, I would have done things differently in redesigning our website.
Are there any areas they could improve?
No, they've met every expectation. They've never once dropped the ball on anything. If something ever wasn't done, they either fix it or resolve the problem right away. Other firms will say that they can’t work on something because it’s beyond the scope of work. collideascope is always willing to take on extra tasks in order to help get the SEO strategy on track.
Any advice for potential customers?
Make sure you have a firm understanding of your website and the sitemap before starting the project. It also helps to compile all of the various usernames and passwords for the backend. Have your Google business account figured out before they come in. Those steps will save you a lot of time in the initial phase of the project.