Digital Marketing, SEO & Web Dev for Plastic Surgery Clinic
- Content Marketing Conversion Optimization Digital Strategy Marketing Strategy Other Digital Marketing Pay Per Click Search Engine Optimization Social Media Marketing Web Design Web Development
- Confidential
- May 2023 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Their professionalism, dedication, and attention to detail were evident throughout the project."
- Medical
- United Arab Emirates
- 11-50 Employees
- Online Review
- Verified
Collatree Arabia provides digital marketing and SEO services for a plastic surgery clinic. Deliverables include Google Ads paid advertising, an SEO campaign, keyword research, and landing page development.
Thanks to Collatree Arabia's efforts, the client has seen a 60% improvement in Google rankings, a 25% reduction in bounce rates, and a 40% increase in ROI, among other successes. The team delivers on time and is responsive, adaptive, and transparent. Their collaborative approach also stands out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Operations Manager of a plastic surgery practice
Describe what your company does in a single sentence.
We are specialised in plastic surgery services in the GCC
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Collatree Arabia to accomplish?
- Increase Brand Visibility: Enhance our online presence through strategic digital marketing campaigns across various platforms.
- Lead Generation: Generate high-quality leads and increase the number of potential patients interested in the clinic's services.
- Improve Conversion Rates: Optimize campaigns to improve the conversion of leads into actual patients, thereby increasing the clinic's customer base.
- Reduce Cost Per Lead (CPL): Implement cost-effective strategies to decrease the CPL and maximize the return on investment (ROI) for the ad campaigns.
- Enhance Website Performance: Improve the clinic's website performance by enhancing user experience, optimizing content, and increasing organic traffic.
- Multilingual Marketing: Successfully implement multilingual marketing campaigns to target a broader audience and accommodate diverse language preferences.
- Provide Comprehensive Reporting: Deliver regular and detailed performance reports, allowing us to track the effectiveness of the marketing efforts and make data-driven decisions.
- Foster Long-Term Growth: Lay the foundation for sustainable growth by building a strong online presence, fostering customer loyalty, and maintaining a competitive edge in the industry.
SOLUTION
How did you find Collatree Arabia?
Online Search
Why did you select Collatree Arabia over others?
- High ratings
- Pricing fit our budget
- Great culture fit
- Company values aligned
How many teammates from Collatree Arabia were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
- Scope of Work: Collatree Arabia was brought on board to enhance the online visibility and customer engagement. Their comprehensive campaign focused on leveraging paid advertisements and SEO optimization for Google to drive organic and targeted traffic to our website. In addition, they were responsible for creating compelling landing pages tailored to our specific services and customer demographics.
- Key Deliverables:
- Paid Advertisements: Collatree Arabia designed, launched, and managed targeted Google Ads campaigns. These were aimed at reaching potential clients in specific geographical areas and demographics, focusing on the unique offerings.
- SEO Optimization: The team undertook a full-scale SEO campaign. This involved keyword research to identify terms most relevant to our services, on-page SEO tweaks, and off-page SEO strategies. They ensured that we ranked prominently on Google for keywords, thus driving organic traffic to our site.
- Landing Pages: Collaborating closely with our team, Collatree Arabia designed and developed a series of landing pages. Each page was crafted to address a particular service or offer, ensuring that visitors received a tailored experience. These pages were visually appealing and optimized for conversions, with clear calls-to-action and intuitive navigation paths.
- Review: Working with Collatree Arabia was a transformative experience for our online presence. Their mastery of the technical and creative aspects of digital marketing was evident in our results. Our paid campaigns saw significant ROI improvements, while our organic search traffic grew considerably, thanks to their SEO efforts.
The landing pages they developed became instrumental in converting our web visitors into potential leads. Each page resonated with our brand ethos and was tailored to the unique needs of our clientele. Their team's proactive approach and transparent communication ensured that we were always aligned in our objectives and strategies.
Collatree Arabia's dedication to understanding our market and adjusting tactics in response to analytics was awe-inspiring. In conclusion, we would highly endorse Collatree Arabia to any establishment seeking a robust and results-driven digital marketing strategy. Their proficiency in handling multifaceted campaigns is commendable and delivers tangible results.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Measurable Outcomes from Collatree Arabia's Marketing Campaign for us:
- Increased Web Traffic: There increase in overall website traffic, with a significant portion of this growth attributed to organic search, indicating the success of the SEO efforts.
- Higher Conversion Rates: The tailored landing pages saw an increase in conversion rates compared to the previous generic landing pages, leading to more inquiries and bookings.
- Improved Google Rankings: We experienced an enhancement in search rankings, with 15 targeted keywords ranking in the top three search results and another 20 in the top 10, representing a 60% improvement from the baseline.
- Paid Ad Efficiency: The Google Ads campaigns' cost per click (CPC) decreased The click-through rate (CTR) increased, showcasing more effective targeting and ad creatives.
- Higher Engagement Rates: The newly designed landing pages resulted in visitors spending an average of 2 minutes longer on the site, reducing the bounce rate by 25%.
- Increased ROI: The overall return on investment for the digital marketing campaign saw a growth of 40%, accounting for both the paid and organic strategies. Enhanced Brand Visibility: We reported a 35% increase in brand mentions across various online platforms, including blogs, forums, and social media, pointing towards improved brand awareness and reputation.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Collatree Arabia adopted a meticulous and structured approach to project management. Their methodology was clear, organized, and centered around our objectives from the initial planning stages to the final deployment of the marketing strategies.
- Timeliness: One of the hallmarks of our collaboration with Collatree Arabia was their punctuality. Every aspect of the project, from developing landing pages to launching SEO initiatives, was delivered within the stipulated timelines. Their commitment to schedules ensured that we could plan our internal processes efficiently.
- Responsiveness: Collatree Arabia's responsiveness to our concerns was outstanding. Whenever we had queries or required clarifications, their team was prompt in providing comprehensive answers. They valued our input and were keen on ensuring our satisfaction at every project milestone.
- Adaptive Strategy: Their ability to adjust strategies based on our feedback was commendable. While they came with their expertise, they were never rigid. They actively sought our opinions and swiftly implemented any requested changes, proving their dedication to a collaborative approach.
- Transparent Communication: We were kept in the loop throughout the project. Regular updates and detailed monthly reports gave us a clear picture of the campaign's progress and the results we were achieving. This level of transparency bolstered our confidence in their services.
- Dedicated Project Manager: Our assigned project manager was a linchpin in ensuring smooth communication and efficient execution. They acted as a bridge between our teams, ensuring everyone was aligned regarding goals, expectations, and deliverables.
- In Conclusion: Collatree Arabia's project management capabilities are exemplary. Their punctual delivery and remarkable responsiveness to our needs made the collaboration seamless and highly productive. Their dedication to client satisfaction was palpable throughout our engagement, and we can vouch for their proficiency in handling complex marketing campaigns with the utmost professionalism.
What was your primary form of communication with Collatree Arabia?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
One of the most distinguishing and commendable aspects of Collatree Arabia was its approach to cooperation and communication. In a digital landscape where collaboration often takes a back seat, Collatree Arabia's ethos stood out prominently.
- Unparalleled Cooperation: Working with them was a partnership rather than a client-service provider relationship. They genuinely took the time to understand our objectives, concerns, and aspirations. This cooperative stance enabled the crafting of strategies and solutions that were effective and resonated deeply with our brand ethos.
- Consistent Communication: Their commitment to clear and transparent communication was evident throughout our engagement. We were never left in the dark about any aspect of the project. Their proactive approach ensured that potential issues were flagged and addressed even before they could escalate, and this level of foresight was invaluable to the smooth progression of our campaign.
- Active Listening: Beyond just regular updates, what truly impressed us was their functional listening skills. They didn't just hear our concerns; they understood and acted upon them. This ability to tune in and adapt based on feedback ensured that the final outcomes aligned with our vision.
- Inclusive Decision-Making: Their communication strategy was not just top-down. They fostered an environment where our insights and suggestions were actively sought, valued, and integrated. This inclusive approach made us feel involved and integral to the project's success.
- In Conclusion: Collatree Arabia's unparalleled dedication to cooperation and stellar communication practices are a testament to their professionalism and client-centric approach. It's rare to find a company that seamlessly marries technical expertise with such commendable interpersonal skills. Their unique blend of these attributes truly sets them apart in the industry, making them a remarkable asset for any collaborative endeavor.
Are there any areas for improvement or something Collatree Arabia could have done differently?
Nothing specific has come to our attention regarding areas where Collatree Arabia might need improvement. Their professionalism, dedication, and attention to detail were evident throughout the project, leaving no room for overt concerns or discrepancies.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS