Could you share any evidence that would demonstrate productivity, quality of work, or the impact of the engagement?
Both of the campaigns were effective. The number of people on my email marketing list increased. For the web copy, there was an increase in conversions and the rankings of the keywords we were targeting. That was a surprise for us. We just wanted to rewrite the copy to make it more search engine friendly, but it ended up being better sales copy altogether. Our goals were met and exceeded.
How did Colibri Digital Marketing perform from a project management standpoint?
They had excellent project management; there were no hiccups at all. Communication was totally seamless, mostly over phone and email. They were transparent about timelines and I basically didn’t have to pay attention.
What did you find most impressive about Colibri Digital Marketing?
I didn’t know what to expect, but I was very pleasantly surprised. The projects were really fun for me. They’re super knowledgeable, easy to work with, and excellent communicators. They made sure to understand our business and our needs so that there’s no disconnect between us and our target market. Great marketing content has to be totally aligned with the company as a whole, including the sales process and what is delivered to the client. Colibri had a very strategic approach to creating content, and their range of service is not easy to come by. There are copywriters who are experts in specific types of marketing assets, but it's rare to find a company that can do it all well.
Are there any areas Colibri Digital Marketing could improve?
There were no hiccups so I don’t have anything that can be improved.
The very first modifications they did brought the website from the ninth page of results to the first. They’re a dedicated partner that truly works to fit your needs rather than offering generic solutions and taking our money. They’ll soon undertake an entire design and content revamp for the site.