Colette

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of Clearspeed

Describe what your company does in a single sentence.

Clearspeed provides a voice-based risk assessment technology, designed to fast track low risk while alerting to high risk where follow up is required.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Colette to accomplish?

• Evolve our existing brand
• Design and launch a new website

SOLUTION

How did you find Colette?

• Online Search
• Referral

Why did you select Colette over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Colette were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• New brand guidelines based on new tag line, logo, and visual identity
• New website, including design and development
• New presentations template

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Bringing new brand to life across channels; based on brand strategy developed, new brand guidelines were created and executed across a new website, events, collateral, etc.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Colette team was incredibly responsive and paired effective collaboration tools with a clear project plan to engage stakeholders, meet timelines, and deliver high-quality items

What was your primary form of communication with Colette?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Colette team was very adept at understanding our needs and unique value proposition and translating this into creative, compelling (and still practical) brand strategy and execution. They 'got us' and then married this insight to outstanding creative work.

Are there any areas for improvement or something Colette could have done differently?

No, I would engage Colette again - and already have!

BACKGROUND

Please describe your company and position.

I am the Director, Corporate Brand & Marketing of (a/an) Financial services

Describe what your company does in a single sentence.

We provide homeowners with customized mortgage solutions and generates growth for investors by providing access to unique real estate financing and investment opportunities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Colette to accomplish?

• Consolidate all our brands under new architecture
• Develop new brand aesthetic for primary and sub-brands
• Design new brand purpose framework

SOLUTION

How did you find Colette?

Online Search

Why did you select Colette over others?

• High ratings
• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

This project involved the development of a comprehensive branding and web design strategy based on a new brand architecture. It included several key deliverables, including brand architecture design, website concepts, creative assets, and strategic narrative support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Team Member Advocacy
• Earned Media/Brand Awareness
• Project Budget and Expectations Met

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Colette was incredibly responsive and accessible. They quickly aligned with our project goals and outlined a schedule that respected our goals and resources. They managed the project well within agreed-upon guardrails and delivered two robust concepts for us. The 'finished' product has been a tremendous success and offers evolving flexibility to meet our needs.

What was your primary form of communication with Colette?

In-Person Meeting

What did you find most impressive or unique about this company?

We enjoyed working with Colette because they go all in. The team was very engaged and authentically enthusiastic about our goals, feedback and execution - and they have continued to reach out with positive feedback.

Are there any areas for improvement or something Colette could have done differently?

The team at Colette are leaders in their field. They knew exactly when to push and when to let us get 'there' on our own. They were transparent about their process and I only wish we'd had more time on this project.

BACKGROUND

Please describe your company and position.

I am an executive of a Chemicals & Biotechnology

Describe what your company does in a single sentence.

Genetic testing for cancer patient and clinical research.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Colette to accomplish?

• Visual identity design
• Branding guideline
• Webpage design and maintenance
• Content optimization
• Exhibition booth design
• SEO optimization
• Product naming and logo design

SOLUTION

How did you find Colette?

Online Search

Why did you select Colette over others?

Good value for cost

What was the size of Colette’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Branding guideline, functional website, proof for all graphic designs and communications during production.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Deliver all work on time. More traffic to our new website after re-branding and SEO optimization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver items on time. Responded to our needs immediately upon receipt.

What was your primary form of communication with Colette?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their did comprehensive background research for each project in order to make sure they deliver items meeting our needs. They make communications very clear and smooth.

Are there any areas for improvement or something Colette could have done differently?

Their cost is a little bit on the high end, but they do deliver work with high quality and being creative.