Can you share any outcomes from the project that demonstrate progress or success?
Colagrossi Media created new email automated series developed where there were none before, which included our segmented welcome series, cart abandonment and re-engagement campaigns. They successfully developed a multichannel strategy around blog content and video content that aligned with our overall brand promotions.
We also had successful outcomes with our retention strategy as our blog content was repurposed for ongoing content email campaigns. Where there was no revenue before, we now had an additional revenue stream from successful automated series that were continually optimized along with a steady flow of new promotional campaigns.
How effective was the workflow between your team and theirs?
The workflow was fantastic. We communicated through a mix of the conferencing app Zoom, Slack and project management Trello. Responses were nearly instant also through either email or phone calls and they had clear guidelines and transparency on communication protocols.
Presentations and reports kept us updated and on course. They have great management documentation so nothing slips through the cracks.
What did you find most impressive about this company?
They’re incredibly knowledgeable about email marketing and were able to align their creative work with our unique brand’s voice.
Are there any areas for improvement?
None that come to mind.
The email campaigns have significantly increased the partner’s revenue stream and retention numbers. Colagrossi Media has optimized a steady flow of campaigns and provides presentations and reports to track progress. Transparency and responsiveness complement their project management style.