Building brands through the power of email
Colagrossi Media is a full service email marketing agency focused on ongoing email channel management, strategy, creative design, and technical services. Through the combination of email marketing, analytics, and creative expertise, Colagrossi Media tailors its work to the highly specialized needs of its clients.
We offer an end-to-end solution where Colagrossi Media works with brands to create, execute and review the entire spectrum of their email and CRM programs.
An expert led agency team is in charge of ongoing channel management, email creation, deployment and data driven reporting. Colagrossi Media works with businesses of all sizes and will adapt to any of their unique technology platform needs, which includes any: email service provider, database management system, or other related technology services.
Focus
Reviews
the project
Email Marketing for E-Commerce Lifestyle Brand
“They’re incredibly knowledgeable about email marketing and aligned their creative work with our unique brand’s voice.”
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the Head of Creative for a lifestyle eCommerce business.
For what projects/services did your company hire Colagrossi Media?
Email marketing and cross-channel digital development strategies. Primarily, we needed complete creative development and management for our new email campaigns. We needed to jumpstart our channel on a new email service provider and required help with workflow management and ESP migration.
We were looking for an agency that could setup and design ongoing promotional campaigns and important triggered email automation flows such as cart abandonment and welcome series campaigns.
What were your goals for this project?
Our goals for this project was to grow revenue from the email channel, grow our email list and increase customer retention.
How did you select this vendor?
Colagrossi Media was referenced by our CEO as a great agency to work with.
Describe the scope of their work in detail.
Colagrossi Media was a critical partner in developing and managing our email channel. They:
- Consulted in weekly meetings on overall email strategy.
- Handled migration between ESPs
- Kept an email schedule and planner for ongoing promotional and seasonal campaigns
- Took an active role in managing email deliverability and reporting results
- Setup unique automated lifecycle email series.
- Worked well with a number of our internal and cross-agency stakeholders to build a strong email marketing channel that aligned with other aspects and strategies of the brand.
What was the team composition?
We worked directly with their lead strategist as a main point of contact who led strategy calls, consulted with us and was backed up by their creative and tech team.
Can you share any outcomes from the project that demonstrate progress or success?
Colagrossi Media created new email automated series developed where there were none before, which included our segmented welcome series, cart abandonment and re-engagement campaigns. They successfully developed a multichannel strategy around blog content and video content that aligned with our overall brand promotions.
We also had successful outcomes with our retention strategy as our blog content was repurposed for ongoing content email campaigns. Where there was no revenue before, we now had an additional revenue stream from successful automated series that were continually optimized along with a steady flow of new promotional campaigns.
How effective was the workflow between your team and theirs?
The workflow was fantastic. We communicated through a mix of the conferencing app Zoom, Slack and project management Trello. Responses were nearly instant also through either email or phone calls and they had clear guidelines and transparency on communication protocols.
Presentations and reports kept us updated and on course. They have great management documentation so nothing slips through the cracks.
What did you find most impressive about this company?
They’re incredibly knowledgeable about email marketing and were able to align their creative work with our unique brand’s voice.
Are there any areas for improvement?
None that come to mind.
the project
Email Marketing Strategy for Ideas Platform
"Colagrossi Media is highly responsive and rises to the challenge of new requests and adjustments to the workflow."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the managing editor at Big Think, the leading platform for big ideas. We produce videos and articles with the world's top thinkers and our content reaches 32 million people each month.
For what projects/services did your company hire Colagrossi Media?
We engage Colagrossi Media to manage our email marketing strategy and implementation.
What were your goals for this project?
To increase engagement and send out a consistent newsletter.
How did you select this vendor?
Previously worked with the founder as a columnist/contributor to the website.
Describe the scope of their work in detail.
Colagrossi Media creates, manages, and deploys multiple newsletters for the Big Think brand.
What was the team composition?
Big Think's editorial team works closely with the lead strategist who doubled as the newsletter editor.
Can you share any outcomes from the project that demonstrate progress or success?
Increased engagement, increased monetization of the newsletter, consistent sending on a scheduled basis.
How effective was the workflow between your team and theirs?
Very effective—Mike is available frequently and is a fast and clear communicator who is there when you need him.
What did you find most impressive about this company?
Colagrossi Media is highly responsive and rises to the challenge of new requests and adjustments to the workflow. Very committed and great to work with.
Are there any areas for improvement?
Not at this time.
The email campaigns have significantly increased the partner’s revenue stream and retention numbers. Colagrossi Media has optimized a steady flow of campaigns and provides presentations and reports to track progress. Transparency and responsiveness complement their project management style.