What evidence can you share that demonstrates the impact of the engagement?
We haven’t started promoting the event yet, but internal feedback has been really positive. Our website looks great, and we’re excited about having a more interactive and dynamic platform. They don’t just look at what’s popular now, they look at what’s going to be the next big thing in web design. They brought data to back themselves up. Instead of just updating our website, we’re on the cutting edge for website features.
They’ve done a great job with coming up with the story behind the look and feel of our program. It’s the balance of light and dark, so the symbolism represents how everybody should be treated the same; that everybody is equal. It’s a really sleek look. Between the messaging, the logo, and the design, we’re really happy with their work.
How did Cohere perform from a project management standpoint?
It has been great working with them. They’re responsive and are really knowledgeable about modern design. We’re in touch with them weekly, sometimes even more frequently than that, depending on what’s going on. We’ve had phone, Zoom, and in-person meetings. Even with COVID-19, they’ve been able to keep business moving forward.
What did you find most impressive about them?
I’ve been particularly impressed by their storytelling and the symbolism they used. They were even able to incorporate that into our lettering and marketing collateral.
Are there any areas they could improve?
We always go back and forth on different designs, between what we want to see, and what they recommend. Occasionally, there can be disagreements. Overall, they balanced that well, but sometimes they wanted to push forward with their ideas, or ideas that have already been presented.
Do you have any advice for potential customers?
Check out the scope of work and make sure it makes sense for your project and what you’re working on. Sometimes, we’ve thought we needed four different versions, but they’ve only recommended two. They’ve been good about helping us narrow down what actually needs to be included in the project to make it work.