What was the scope of their involvement?
Cohere helped us create a website for the project, an overview video, and print materials. They applied the brand to a pitch book, which was something we could use when meeting with prospective tenants to describe our project.
They also helped us with insular items, including printed materials specific to a groundbreaking event we held, tied into the same brand.
Cohere came up with the social media strategy we’re implementing today, and made a number of recommendations in terms of media opportunities. We weren’t ready to invest money in more traditional marketing, but Cohere presented a number of great recommendations, tailored to our business. We may implement those at some point.
How did you come to work with Cohere?
Our partner had used their team on a different project. This partner was involved in our rebranding effort and suggested Cohere as a possible fit. We met with them, and the rest is history.
I believe that one of the deciding factors was Cohere’s local presence. We’re renaming a place in a city which is passionate about what certain neighborhoods and places are called, so we needed a local team of people who live here and know the city in order to really give it the creative juices it needed. Most of the firms we spoke with had real estate experience, but Cohere was local, and we liked their creative thinking.
How much have you invested with them?
The cost of their work was between $10,000 and $50,000.
What is the status of this engagement?
We started working with Cohere in February 2016. Since then, we’ve hired them for a prospect-specific pitch, as a one-off project. They took the existing video assets and refreshed them. We’re also working on potentially branding some public spaces that are part of the project master plan. Our partner has also explored new work with them, so it has been an ongoing relationship since the initial project was completed in October 2016.