Cogision

The problem:

How to reconcile the expectations of customers and business? It's not enough to simply transfer analog content to the digital world. This won't cut anymore. We had increase number of subsribers, find something that will make the new users want to enter the website and have enough motivation to pay for its subscription.

The solution:

The expectations of business and users were brought about by three main factors:

• Well done exploratory work (analysis of the current brand strategy, competition analysis, search for benchmarks and good practices)
• Designing strategy and design solutions that supported it
• Providing solutions in an effective manner for implementation.

Thanks to this, we managed to achieve results such as:

• Triple the number of digital subscribers on Polityka.pl by the end of 2020
• Maintain or increase advertising revenue
• Strengthen the perception of the Policy by recipients, but also business partners
• Change the company's organizational culture

To read more about this project click here:

http://cogision.com/en/projekty/strategia-cyfrowej-transformacji-serwisu-polityka

The problem: 

How to design a chatbot supporting job seekers? The conversational model seemed to be the most natural in this case. But how to make it attractive to users? The conversation has its own rules. Users can ask in a very different way for the same job offer. And if the bot responds incorrectly? We have ready frustration. So there is a challenge - we had to check how to use the job search engine used on the website and in the application, in the new communication channel - chatbot

The solution:

Chatbot has been implemented and effectively helps people on Pracuj.pl fanpage since 2019. We have achieved success through workshops, iterations and prototypes, and it all comes down to asking the right questions, such as:

• When will it be needed?
• Why will it be needed?
• What will his role be and what problems will he solve.
• Who will be needed?
• What personality should the bot have?
• Who are we designing for?
• We deepen persona, or people for whom this solution will be useful.
• How will the bot work?
• We develop logic of communication and bot language.

To read more about this project click here:

http://cogision.com/en/projekty/jak-chatbot-moze-podpowiadac-oferty-pracy-pracuj-pl

The problem: 

How to encourage clients to buy investment funds on their own, without the support of advisers? The bank wanted to create a platform available to clients 24/7, where it will be possible to buy investment units, manage them and conduct analysis of changes.

The solution:

To achieve success, the project has been divided into 4 stages:

• Getting to know the context
• Creating platform architecture and strategy
• Creating visual projects
• Providing materials for implementation

At each stage, we consulted the most important elements with the legal department to make sure that the project will see the light of day.

The effects of the project are:

• Increase in the sale of funds online without the help of an adviser - the bank recorded an organic increase in independent online purchases (after 18:00)
• Two internal bank awards won in 2018

The new platform was launched in 2018 - detailed implementation documentation prepared by us had a great impact on quick implementation.

To read more about this project click here:

http://cogision.com/en/projekty/redizajn-platformy-sprzedazy-funduszy-inwestycyjnych-arka

The problem:

The aim of the project was to prepare a "Customer Journey" for 3 services:

• sale of credit card (mobile card) in the bank's mobile application
• installment of credit card transactions in the bank's mobile application and website
• sale of a 'plastic' credit card in the bank's mobile application and website

The solution:

The project consisted of many short design sprints and 3 research iterations. The final solution included:

• simplification of the sales communication language (human to human language)
• use of dedicated illustrations to facilitate the selection and sale of credit cards
• easy and above all comprehensible card comparison
• new contact points on the customer's path with the card repayment system

The problem:

How to design a mobile channel project for Provident Clients and Advisers - a company dealing with cash loans. The challenge included:

• Application design
• Information and training presentations for Advisors
• Promotion and information subpage design for Clients
• Examples of materials for social media

The solution:

The key to success was to involve key stakeholders in the following stages:

• Business → Kick-off workshops and conceptual-decision-making Design Studios
• Advisors → Needs research workshops, interviews
• Customers → Needs research, workshops, usability tests
• Stakeholders of Legal and Insurance Departments → Substantive consultations
• IT → Ongoing consultations and implementation arrangements

And the effects of that collaborative work were solutions:

• Solutions in line with the business needs of the strategy of the new communication channel
• Concept of a new application tailored to the needs of customers
• Solutions taking into account the context of current processes and the work model of the Customer Advisor
• Consulted and implementable solutions

The problem:

How to create a new, more effective version of the banking application used by thousands of people?

The bank had 3 goals regarding the application:

• creating a new value proposition 
• creating a new visual layer of the application addressing the needs of users

The solution:

We approached the solution in the following way:

• we analyzed and optimized the business concept of the application and its individual user groups and possible use cases
• through workshops, interviews with users and stakeholders we have developed the main vision of the application
• through interviews with users we have improved current solutions and we have added new ones improving the use of the application

Effective cooperation with the client during implementation has resulted in quick and efficient implementation.