The Code Company Pty Ltd

BACKGROUND

Introduce your business and what you do there.

I’m the former CEO and co-founder of a website and event business for the media marketing industry.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with The Code Company Pty Ltd?

We launched a blog-style website in 2008 using WordPress. However, we didn’t like the design or layout of the website because it was outdated. It was also starting to impact us commercially as well because media buyers outside of Australia only had our website to go off of and it wasn’t leaving a good impression. The website also wasn’t mobile-friendly. 

In addition, our events each had their own websites, but we wanted them to all be under the same URL.

SOLUTION

What was the scope of their involvement?

They made a more modern website that was curatable and had better ad slots. They also integrated all of our event websites into the main site. The new website was also made to be mobile-friendly. During their development, they helped keep the old website up so that our current clients could still get information. 

What is the team composition?

We had two primary points of contact, and we also worked with a designer. 

How did you come to work with The Code Company Pty Ltd?

We originally brought them on to help prevent our website from crashing by moving it to a new server. I believe that we received a recommendation for them. 

How much have you invested in them?

We invested about $100,000. 

What is the status of this engagement?

We first spoke with them about building a new website in late-2015. However, we didn’t officially engage them for this project until the beginning of 2016. Our website launched in May of that same year. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We use Google Analytics to track the traffic on the website. We now have over 1 million page impressions per month which is a significant increase from our old website. We’ve also seen faster load times and more mobile traffic. 

In addition, our ad revenue has also increased as a result. We’re able to serve better ad slots, and we can serve ads on mobile devices now as well. 

How did The Code Company Pty Ltd perform from a project management standpoint?

Any problems with time management were likely a result of our internal team. We could’ve gotten back to them more quickly so that they could keep moving forward with their development. 

What did you find most impressive about them?

They’re geniuses with WordPress. They build customized plugins to make things work as best as possible. I’ll continue to work with them in the future. In addition, they can help clients define their strategy and layout the best tactics for achieving that strategy. 

Are there any areas they could improve?

The only issue they have currently is with scaling because finding great developers isn’t easy. Their current team is excellent, but I’d love to see them expand their team and hire more developers. 

Do you have any advice for potential customers? 

It’s beneficial to get their feedback on what the best way is to achieve your goals.