Coalesce

BACKGROUND

Please describe your company and position.

I am the Founder of

Describe what your company does in a single sentence.

The Hudson Film Festival and Hudson Valley Film Institute in Hudson, New York serves as a platform to champion and showcase underrepresented local and global films, filmmakers, artisans and talent through their flagship annual film festival and year-round programming and events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coalesce to accomplish?

• Website Design
• Various Materials Design

SOLUTION

How did you find Coalesce?

Referral

Why did you select Coalesce over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Coalesce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Website design and execution.
• Presentation materials design and execution.
• Product design and execution for merchandise, video content, and other company materials.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Productive, complimentary, and quality engagement for our company launch and first year film festival, based upon our company's materials and platforms designed and produced by Coalesce. Success in ticket sales, patron attendance and engagement, and personalized compliments regarding the materials and platforms designed and produced by Coalesce.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very communicative, very timely, always met and exceeded expectations. Various projects came up during the process, and they always respond swiftly and deliver quality assets with a very quick turnaround.

What was your primary form of communication with Coalesce?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They took the time and consideration to understood our company mission and ethos, and each of the founders of the company, and to understand what mattered to us, and what are goals and intentions for our company are. They also took the time to educate themselves and understood the region and city where our company is based, and how the region and the city applied to our brand identity. They then applied that thoughtfulness to the execution of all elements of our project.

Are there any areas for improvement or something Coalesce could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the founder and editor of The Creative Factor.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalesce, and what were your goals?

Our publication needed a brand refresh, as we looked elevate the look and feel of our publication and channels to something more compelling and professional-looking. Our goals were to create the kind of branding that impresses the design community--since they are a core audience--which is no easy feat. Coalesce delivered on that in a big way.

SOLUTION

How did you select this vendor?

I knew their Head of Strategy and kept hearing about all the cool things they were working on. In short, Coalesce thinks like me. They are dreamers and doers. They have the kinds of original ideas that push boundaries in the best possible way. They are bold and daring. These are all characteristics I resonated with and knew I just had to work with them.

Describe the scope of their work in detail, including any steps and the final deliverables.

Coalesce did a full rebrand for The Creative Factor including brand statements, style & function, personas, visual identity and brand applications. In total, a 41-page brand book that includes our beautiful logo, the Triad of Creativity, with several real-world applications on how to use it. All told, the process took one month, with a series of weekly meetings that took us from blank page to brand book.

How many people from the vendor's team worked with you, and what were their positions?

We worked with their:

• Head of Product Strategy
• Head of Brand Strategy
• Head of Design
• two graphic designers

Five people total.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Coalesce exceeded our wildest expectations. Though it's still early, we know their branding work will have a meaningful impact on our publication in the months and years ahead. It will earn the respect of the design community, which is a huge goal.

Describe their project management style, including communication tools and timeliness.

I would describe their management style as being in the best possible hands. Supportive, reassuring, and timely. Project was done via meetings, calls, and email. Everything unfolded like clockwork and on time.

What did you find most impressive or unique about this company?

The way Coalesce was able to take our half-baked thoughts and turn them into something visually-captivating and boundary-pushing. We always worried we couldn't articulate our thinking well enough, and they did an amazing job interpreting what we meant to say and translating that into the final product.

Are there any areas for improvement or something they could have done differently?

No. I am someone who looks for longterm partners--that's how I like to work with people. I would love to be a longterm partner of Coalesce.

BACKGROUND

Please describe your company and your position there.

I’m a partner of Essex Manufacturing, a company that manufactures and supplies consumer goods across multiple areas to all major international retailers. We are working on expanding our Beach division, as well as diversifying our scope and reach by creating our own brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalesce?

We hired Coalesce to help us come up with an authentic brand—including guidelines and identity—that would fulfill a need we saw within the market. 

What were your goals for this project?

We wanted an easily understandable brand book, a web page, and a clear direction for where the brand would go as it grows. We also wanted to set up social media platforms to build awareness and a customer base.

SOLUTION

How did you select this vendor?

We’d previously consulted with Coalesce. They were extremely accommodating on a time-sensitive project. Their ideas are fresh and on point. Everyone on our team felt comfortable selecting them and continuing with their services.

Describe the scope of their work in detail.

Coalesce began the process with a couple of discovery sessions where we brainstormed about ideas for the brand. We filled out a document and discussed it as a group. They did market research and analysis to come up with the ideal spot for our brand to live. Together we came up with brand characteristics, and collectively narrowed them down to the key elements. 

Next, we went through a detailed naming conversation. Coalesce supplied a variety of names and we voted on some of our favorites. After we narrowed it down to four names, they created mockups of logo concepts and design imagery to solidify the feel of the brand. They created a brand book and guidelines once we selected the final name. They’re now working on a landing page for the website, as well as sharing design inspiration and samples for building out our media presence.

What was the team composition?

We’ve worked closely with three members of their team since the start of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’re still in the product development stage, but the Coalesce team has provided everything we asked for.

How effective was the workflow between your team and theirs?

They were excellent, even when we were not. Coalesce was always right there to catch when we let non-urgent items slip by. They made sure the project kept moving, and did so in a friendly and supportive way. Each team member has a specific role, which ensures a seamless process and easy working environment. 

What did you find most impressive about this company?

Their style and quality of work are unparalleled. I’d recommend Coalesce to anyone looking to start a big or small project, in any field.

Are there any areas for improvement?

No, it’s been a lovely experience.

UPDATED REVIEW

This review was updated by the client on January 28th, 2020. New content is below. 

Please describe your company and your position there.

I am the co owner of a family owned business

For what projects/services did your company hire Coalesce?

We hired them to come up with a brand name, logo, and ID. They also will next probably be working on a website. They also helped with general company ideas.

What were your goals for this project?

We wanted to come up with a marketable brand that felt authentic and really went after a target customer. We want to gain traction in a new market as well as build on what we already do. We want to eventually get e commerce and ge placement into new retailers.

How did you select this vendor?

They came highly recommended and met with them and immediately felt it was the right fit. They have also done other projects for different branches at our company. We felt comfortable working with them right away.

Can you share any outcomes from the project that demonstrate progress or success?

We have just chosen a logo and design and we already have a ton of positive feedback on it. We are showing our products within the brand at a show in March and we hope this will result in more concrete evidence. The logo and name look amazing and we feel very confident in it.

What did you find most impressive about this company?

I thought they are so fun to work with. They have all angles with an amazing vibe but also business knowledge and helped guide us towards our customer. Every brand ID and name/ logo had a reason and a ton of thought behind it.

BACKGROUND

Introduce your business and what you do there.

I’m the director of brand and internal culture at Feel Good Action, a nonprofit organization. We use media and data-driven strategies to inspire action and measure impact, aiming to build resilient communities, promote social justice, and advance environmental sustainability.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coalesce to accomplish for Feel Good Action?

We hired Coalesce to help with brand, web, and asset development, as well as project-based work.

SOLUTION

Can you describe the scope of work Coalesce handled for this project?

Coalesce supports a range of brand and digital needs, including website design, backend maintenance and development, brand creation and refinement, and the creation of key visual and campaign assets. Deliverables have included web pages, design systems, and multiple flexible creative assets we can use across programs and initiatives.

Coalesce has partnered with us across both Feel Good Action and Feel Good Impact on foundational brand and digital work, including brand books, a full FGI brand refresh, and a redesigned FGI website. The team has also led the branding, landing page development, and creative assets for National Preregistration Day.

What is the team composition?

We work with 2–5 teammates from Coalesce.

How did you come to work with Coalesce?

Coalesce was referred to us. We chose them over other options because they were a great culture fit, offered good value for the cost, and had great examples of past work.

What is the status of this engagement?

We started working with Coalesce in August 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Coalesce’s work has led to a stronger, more cohesive brand across Feel Good Action and Feel Good Impact, as well as an improved website experience. This has contributed to increased engagement with our digital content, stronger campaign launches, and a more scalable set of assets we’ve been able to use across programs.Our team has found the updated brand and assets significantly easier to work with, allowing us to move faster and more confidently while maintaining consistency. We’ve also heard from partners and stakeholders that their web work and materials feel more polished and clearer, reach the target audience, and are overall more aligned.

How did Coalesce perform from a project management standpoint?

Coalesce’s project management is very strong throughout their work. They are highly organized and communicative. The team communicates clearly via virtual meetings, email, and messages, keeps projects moving forward, and consistently delivers on time. We always have a clear understanding of timelines, priorities, and next steps. The process feels very smooth and well-coordinated.

What did you find most impressive about them?

What stands out most is the quality of Coalesce’s team and work and how seamlessly that blends with their professionalism. They consistently bring thoughtful, expert perspectives to every challenge and always seem to have the right person to address our needs. They are really good at the work they do and seem to love every moment of it!

Are there any areas they could improve?

I can’t think of anything for Coalesce to improve.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of a Telecommunications Company

Describe what your company does in a single sentence.

We provide high-speed home Internet starting at $25 per month.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coalesce to accomplish?

• modernize website
• full brand refresh
• align branding with customer base

SOLUTION

How did you find Coalesce?

• Referral
• Other

Why did you select Coalesce over others?

• High ratings
• Close to my geographic location
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Coalesce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Full brand refresh and website UI/UX.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Full brand refresh and website UI/UX completed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Attentive and punctual, they did not miss a deadline and engaged us throughout the process. Everyone was on the same page.

What was your primary form of communication with Coalesce?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their work was specific to what our company does.

Are there any areas for improvement or something Coalesce could have done differently?

Nothing. They did great!

BACKGROUND

Please describe your company and your position there.

I am the owner of a team development company combining agile ways of working with leadership/courage-building skills.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalesce?

Worked with Coalesce to gain expertise on overall product strategy, branding, and web design.

What were your goals for this project?

To have an objective party review my products and website and provide feedback on best practices or recommendations.

SOLUTION

How did you select Coalesce?

Word of mouth/referral

Describe the scope of their work in detail.

This was a session I booked directly with Naomi and we scheduled it within two weeks. The session was 1 hour in total and consisted of review and feedback, real-time.

What was the team composition?

There were 6+ designers and product strategists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They rallied around my work and provided insight that was super valuable and was a great starting point for my business.

How effective was the workflow between your team and theirs?

The session was causal yet effective, having a facilitator there to assist was really valuable.

What did you find most impressive about this company?

They were a young, modern, and relevant group. They focused on delivering value over following outdated processes or formalities.

Are there any areas for improvement?

None, they did an excellent job.