What was the scope of their involvement?
We flew the Clum Creative team to New York to one of our annual conferences, the Next Gen Summit. Over the course of that 3-day conference, they conducted dozens of interviews with top community members, speakers, mentors, investors, and advisors. Clum Creative got tons of footage and information about the work that we’re doing. They did a lot of B-roll and live footage takes of the conference—community members interacting, deal flow happening, things like that. Then in the next 2 to 3 weeks, we identified who we wanted to feature in the video. We chose the sound bites really made sense to us and best described what we were doing.
At the end of the day, most of the work for us was done before we even flew them to New York. Clum interviewed my partner, Dylan and I. We went over what we were looking for and how we were looking to do it. Clum Creative asked us about the videos we enjoyed, what we didn’t like, and where we wanted to promote the video. By the time we flew them to New York, they already had a picture of what we were doing. We spoke to them 1 or 2 times after that. Over the next couple of weeks, they created the film. Mike shared with us a rough draft of the video which we absolutely loved. We gave our comments and within a day we had a finished product. It only took us 1 round of revisions to go over everything that we needed to change. They were done within 24 hours. Then, our final video was sent to us in a high-quality format that we could distribute on all our channels.
How did you come to work with Clum Creative?
We took a lot of time researching and talking to a lot of different video production companies. We had an intern on our team put together a list of 100 top video production agencies in the country. He watched their portfolio videos and saw which ones were made with a psychological impact in mind. Clum was one of the final choices that our intern presented to us. Looking at their portfolio, we found that all of their videos were doing exactly what we wanted. Instead of screaming at the audience, they used the psychology of consumers to communicate in really subtle ways. We really enjoyed that.
We had a preliminary conversation with Mike and invited him to join our online community so he could understand the work that we’re doing. He was so optimistic and eager to get involved with us. Long before we hired him, he wanted to learn about the work that we were doing. Once Mike learned about the work we were doing, he gave us so many great ideas long before we had even suggested hiring him. At that point, we had a couple of firms left to choose from, but Mike put us over the edge.
They were unequivocally the firm that we were going to go with. The reason we were so set on Clum is because they understood not only our goal; they also understood the psychology behind our goal. It wasn’t even a question of whether we were going to contract their firm and work with them. They were able to communicate to us what they needed to do in order to achieve that goal. They wanted to create that with visuals, sound, and with different motions.
How much have you invested with Clum Creative?
The entire contract was between $10,000 and $20,000.
What is the status of this engagement?
They created that first video for us. We will likely contract them again for our next conference as well as any in-person events going forward. We plan to hire them again but that will not happen until our next conference.