Clipatize

Please describe your company and your position there.

VELUX is the global leader in roof window production and sales, which invented the category. I'm the Senior Installer and Dealer Communications Manager in the Central & Eastern European Region.

For what projects/services did your company hire Clipatize, and what were your goals?

We want to step change our commercial relations with installers.

Through communication, our aim is to launch the new REWARD PROGRAM in the CEE region successfully. In step 1 ‘Get Scale’ communication has to support us to maximize the number of registrations in the program and maximize the % of installers joining the program compared to the number of installers in the VELUX CRM system.

The communication will build awareness of the new program reaching the existing installer community and involving new installers not yet working with VELUX.

How did you select this vendor and what were the deciding factors?

We ran a tender in which the two top candidates came up with a great idea. What tipped the scales in Clipatize's favour surprised us with a bold and utterly unexpected campaign strategy and video idea that also completely covered our needs.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with the Pre-production: We did the planning, where we determined the goals and objectives of the video. Clipatite gathered information and put together an excellent team. After that, we decided on the format and length of the video. They were writing a script and created a storyboard.

They reviewed with us and finalized the version for recording. They provided us with a list of actors to choose for the best option to be authentic for our roofer and carpenter target group and finally proposed the location where they built the whole set. During the actual filming stage, where they captured the video footage, they had a fantastic and professional team.

The team was setting up lighting and directing the actor during the whole process and they supervised the whole team from camera operators to producers. It was also a great opportunity because VELUX was also invited and took part in the filming. The post-production, they put together the video and added special effects, music, and sound.

They professionally edited the footage to match the script or storyboard and added extra elements that we realized just after the shooting. Throughout the video creation process, we appreciated the involvement level we got.

Who did you work with and what was the feedback process like?

We worked with our account manager and creative director. The feedback process was fine, we received the ideas/scripts/versions and we got enough time to review them internally and provide feedback. Where there was disagreement, we discussed and decided together.

Can you share any outcomes from the project that demonstrate progress or success?

It was a completely new program and we over-performed our KPIs and expectations. The campaign was for a niche target group but within them, we engaged with more than 1 500 partners who joined and are active members of the VELUX Club.

Describe their project management style, including communication tools and timeliness.

Their approach to project management was characterized by clear and frequent communication, which was facilitated by the use of a variety of communication tools. The team made use of cloud infrastructure, instant messaging, and video conferencing to ensure that everyone was on the same page and that any issues or questions could be addressed in real-time.

In terms of timeliness, the team was incredibly efficient. They kept the deadlines or came back with proposals when our suggestion was a little bit far from reality and worked diligently to meet them, while also being flexible enough to accommodate any changes or unexpected roadblocks that might arise.

Their ability to effectively manage their time allowed the project to progress smoothly and ensured that everything was completed within the specified timeframe. Overall, I was very impressed with this team's project management style. Their use of communication tools and their focus on timeliness made for a seamless and productive experience, and I would not hesitate to work with them again in the future.

What did you find most impressive or unique about this company?

I was thoroughly impressed with the creative ideas and bold thinking displayed by Clipatize. They demonstrated a unique perspective and a willingness to take risks, which resulted in truly innovative solutions to the challenges we faced.

The team's ability to think outside of the box and come up with creative, unconventional ideas was truly impressive and made for a dynamic and engaging work environment. Their creative approach not only led to the development of successful projects but also inspired me to think more boldly in my work.

Overall, the company's commitment to creativity and bold thinking is what sets them apart and makes them truly remarkable.

Are there any areas for improvement or something they could have done differently?

I was fully satisfied with their professional work.

Please describe your company and your position there.

I am a project manager at a database management company. In the project in question, we developed an e-learning course for the users of the database.

For what projects/services did your company hire Clipatize, and what were your goals?

The ecoinvent association hired Clipatize to support the design and creation of videos for an e-learning course we developed. Specifically, Clipatize designed the presentations in alignment with the branding guidelines of ecoinvent and produced videos for every Module.

How did you select this vendor and what were the deciding factors?

We had worked with them in the past in another project and we were very satisfied with the outcome. Also, in the initial discussions on the project, they could exhibit relevant experience.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with an initial alignment meeting and sent our branding guidelines to Clipatize. We had an iterative procedure for creating the presentations upon which the videos would be based. Clipatize was always very responsive and coming up with ideas and solutions to the points we made.

After finalizing the presentations, we sent Clipatize the script for the course and Clipatize managed the whole procedure of voice-over and creation of videos. Overall, they delivered 17 videos of around 4-5 hours of total duration.

Who did you work with and what was the feedback process like?

We worked with the Production & Group Account Director. We sent him our material in the raw format, then his team worked on the material to produce the powerpoint presentation based on the branding guidelines and provided us the files in .ppt and .pdf.

We commented on the files and Clipatize would revise the files based on these comments. For the creation of the videos, Clipatize sent us the intermediate videos through https://app.frame.io/ and we could comment and highlight what changes we wanted through this website.

Can you share any outcomes from the project that demonstrate progress or success?

We are now launching the e-learning course.

Describe their project management style, including communication tools and timeliness.

I was positively surprised by the responsiveness of Clipatize and by being flexible to adapt to our schedule. Even when we had to pause the project for 3 months, due to overload in our company, Clipatize was accommodating and willing to find a solution that would fit our timeline. Communication was without any obstacles.

What did you find most impressive or unique about this company?

I would definitely recommend Clipatize for their professionalism and for going the extra mile in some cases to make sure that the final product is great. I felt that we were partners in this project.

Even when at the end of the project, I detected 2 mistakes from our side regarding the content of the videos, and after we had already performed more rounds of review than we had agreed, Clipatize did not even raise this topic and implemented the corrections. The presentations Clipatize produced are of high quality, very clear, getting the message easily across the audience.

Are there any areas for improvement or something they could have done differently?

I cannot think of an area for improvement.

Introduce your business and what you do there.

I’m a former manager at a healthcare company. 

What challenge were you trying to address with Clipatize?

We needed to create a social media awareness campaign and bring attention to our new e-commerce channels.

What was the scope of their involvement?

Clipatize has helped us create social media content and creative concepts for our digital ad campaigns. They’ve produced videos, banners, and display content. We run and manage the campaigns, and they provide the creative assets. 

Initially, we provided a brief describing our needs. In the next few days, Clipatize gave us a brief where they showed us their standards and way of working. We also provided our company’s branding guidelines and the constraints regarding medical devices since their promotion is regulated. 

For one project, Clipatize has produced a live-action 90-second video and created shorter videos from that one. They managed all the video production, including scriptwriting, direction, production, and postproduction. 

Additionally, they’ve helped us with projects unrelated to social media. On one occasion, they developed an AR experience where we combined AR with an in-person conference. 

Moreover, Clipatize has helped us to translate and target ads since we focus our campaigns on the EU market. We’ve run campaigns on Facebook, Instagram, Google, YouTube, and LinkedIn. They’ve also created assets for press releases and email marketing campaigns.

How did you come to work with Clipatize?

A friend referred me to Clipatize’s founder, and I met him at a networking event years ago. We have a lasting relationship.

How much have you invested with them?

We’ve invested around $250,000 since we started working with Clipatize. 

What is the status of this engagement?

We’ve been working with Clipatize since February 2016, and the engagement is ongoing. I don’t personally work with them anymore since I have another role in the company now, but my successor in the marketing role is still working with them.

What evidence can you share that demonstrates the impact of the engagement? 

We’ve worked on different campaigns with Clipatize and have received good qualitative feedback. The ad campaigns they’ve created have been successful in driving traffic and increasing conversions. Additionally, the assets they’ve created have received a lot of positive feedback from our internal teams since we also use them in our internal communication.

How did Clipatize perform from a project management standpoint?

Clipatize’s project manager is really good and experienced. They’re extremely organized; if there’s a delay on their part, it’s always for an objective or external reason. 

Moreover, Clipatize’s communication is excellent. We use email, Zoom, and Microsoft Teams. Additionally, we use Box to share large files.

What did you find most impressive about them?

Clipatize has been creative and responsive to our needs. They really understand our situation, challenges, and goals as a company; we’re a specialized healthcare company, and it’s a complex field.

Overall, they’ve provided us with support and service that I had never received from other agencies — it goes beyond digital marketing.

Are there any areas they could improve?

The only thing I’d improve is to provide a better briefing for some of the projects, but that’s a minor thing.

Do you have any advice for potential customers?

Clipatize’s real value is their ability to manage complex and exceptional projects. They’re great at running social media campaigns, but I recommend trusting them with more complex projects.

Introduce your business and what you do there.

I’m the brand manager for Dubai Airports, a company responsible for managing some of the largest airports in Dubai and the world. Our brands include Dubai International (DXB) and Dubai World Center (DWC).

What challenge were you trying to address with Clipatize?

We needed their help with making complex business and operational messages very easy and digestible, so we partnered with Clipatize.

What was the scope of their involvement?

Clipatize has worked with us on several projects, creating animated content to help us convey our messages to other businesses and the outside world. For example, the Net Promoter Score (NPS) rates, among other services, airport services. It’s an important metric for us because we want to become the biggest airport and the one with the best service, but it was reasonably complicated to explain. Thus, Clipatize created an animation that helps us explain to our workforce what the NPS is and how we can work together to achieve a better NPS score to reach our target.

Clipatize has also helped us work on an initiative to align stakeholders in the airport and aviation industries in Dubai. This initiative revolves around the idea of working together to achieve better efficiency in the sector, using a collaborative approach rather than working as single entities, each one focused on their individual goals.

In addition to that, Clipatize has created a lot of social media content for us, including static, animated, and AR content, and they’ve helped us design the logos, guidelines, and brand identity for some of our internal programs. Moreover, they’ve provided us with consulting on numerous areas, including social media strategy, which focuses on Facebook and Instagram.

Usually, we have a face-to-face meeting with Clipatize to kick off every project and discuss the broader context. Then, we write a brief to support our requirements. We’ve also done focus groups with internal stakeholders and clients for several of our projects.

What is the team composition?

I’ve worked with account managers, creative directors, and Jakub (CEO & Partner).

How did you come to work with Clipatize?

When we met them, they created a great sense that they were there for us as a partner to help rather than an agency chasing money.

How much have you invested with them?

Our investment has varied because our budget was cut during the COVID-19 pandemic. During our first years, we spent around $100,000. Then, our investment dropped, but we’re now restarting our efforts.

What is the status of this engagement?

We started working together at the beginning of 2017, and our partnership is ongoing. Our last project happened in October 2022.

What evidence can you share that demonstrates the impact of the engagement? 

The content that Clipatize has created for our social media has performed very well, achieving a lot of views and interactions. As general feedback, Clipatize has a great understanding of our business processes and needs, as well as an impressive ability to translate those insights into digestible and easy communication for our employees and consumers.

Their team is always abreast of industry trends, and they’re thought leaders in their field. Thanks to their experience, I can bounce ideas off of them and ask them questions, to which I receive very good answers that help us shape our internal communications and future plans.

How did Clipatize perform from a project management standpoint?

Clipatize’s project management is very good; we’ve never had issues in that regard. They always meet the deadlines they commit to, and the account manager is very proactive, keeping us in the loop regarding the timelines. We usually communicate via email.

Moreover, Jakub is very hands-on and collaborative. Whenever he travels to the UAE, he checks in on us, and we have in-person meetings with him and the executives he travels with. During those meetings, we share ideas, and Clipatize takes us through industry trends and future plans.

What did you find most impressive about them?

Clipatize is very knowledgeable, approachable, and supportive. Additionally, they’re very open-minded and have a can-do attitude, so they’re always proactive in finding different solutions to our problems while pushing creativity and innovation.

Are there any areas they could improve?

There’s nothing Clipatize could improve on. I’m very happy with their work, and they’ve met our requirements.

Do you have any advice for potential customers?

Have open and transparent discussions with Clipatize about your requirements and the nature of your organization. A collaborative partnership with them will help them find the best solution for you, so don’t treat them like an agency.

Please describe your company and your position there.

I'm responsible for a marketing efforts at a software agency.

For what projects/services did your company hire Clipatize?

We cooperated with Clipatize on several projects targeting B2B audiences. They prepared video content and ensured it reached its dedicated audience using different paid channels.

How did you select this vendor and what were the deciding factors?

Our network recommended them to us, and it seemed they had all the relevant experience and skills.

Describe the project in detail and walk through the stages of the project.

We discussed the target audience, the video content's purpose, and paid channel choices. Clipatize came up with the first draft of the video and then implemented the necessary adjustments. Once the video was ready, they promoted it accordingly, reporting and optimizing the campaign.

How many resources from the vendor's team worked with you, and what were their positions?

We worked closely with the creative director, account manager, and performance specialist.

Can you share any outcomes from the project that demonstrate progress or success?

Clipatize provided us with several videos and supported us with running performance campaigns targeting different audiences.

How effective was the workflow between your team and theirs?

The Clipatize team was responsive and reacted to received feedback. They also shared their ideas based on their experience and know-how.

What did you find most impressive or unique about this company?

Their openness to feedback and flexibility.

Are there any areas for improvement or something they could have done differently?

Not that I can think of.

Please describe your company and your position there.

I am the CMO for IT Services company, that is global. My role cover the region of Central & Eastern Europe and Eastern Mediterranean.

For what projects/services did your company hire Clipatize, and what were your goals?

We were launching our brand after spin off from other big IT player. The brand was totally new on the market. Clipatize was hired to help us set the messaging strategy and to prepare professional content that would introduce the brand to market and would bring attention of our target group.

How did you select this vendor and what were the deciding factors?

Clipatize was recommended by a colleague who is marketing professional and worked with them earlier.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Clipatize run w workshop with leadership team and set the content strategy first, established the steps that will help us to achieve our goals, proposed concrete content formats with proper messaging. Clipatize prepared all content according to our branding guidelines and the tone of voice that we agreed in the region.

Clipatize took part in discussion with WW team on planning paid media and as well planned in details the campaign flow that we were running. Team analyses the results of paid media and provide to us valuable recommendations and feedback and propositions of improvements.Clipatize analysed our www in polish and proposed changes in language so that it suit to tone of voice of brand but keep the tone on posh language.

Clipatize used every minute from the workshop with leadership to gather as much insight as possible to get to know us and was able to provide valuable advisory as well on any communication that we were driving even apart of the project with Clipatize.

How many resources from the vendor's team worked with you, and what were their positions?

Key team was three people: partner, content director and account manager (in background as well graphics and copy writers).

Can you share any measurable outcomes of the project or general feedback about the deliverables?

the content that agency provided (explanation video) was recognized by WW team and used by other teams in other countries as good template.

How effective was the workflow between your team and theirs?

The workflow was very effective, we run weekly status and discuss all items, beside account manager was in contact for any item that need to be solved urgently.

What did you find most impressive or unique about this company?

The most unique is their professionalism, each time they engaged in bigger group of leadership it was done on high level and bring a lot of trust. As an outcome the leadership trust Clipatize recommendations and like to work with them.

Are there any areas for improvement or something they could have done differently?

Nothing specific, maybe just be more pushy on us to keep deadlines we gave ourselves :D