Clicks and Clients

BACKGROUND

Introduce your business and what you do there.

I am the marketing manager for an online learning provider specializing in driver education and training. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Clicks and Clients?

We’ve hired Clicks and Clients for PPC advertising. 

SOLUTION

What was the scope of their involvement?

Clicks and Clients works on all of our campaigns. These have included targeting regional courses and state and national campaigns. They consistently supply new bidding and targeting strategies. The team primarily works with Google and Facebook Ads. Clicks and Clients also creates advertising content and run TikTok advertising campaigns.

What is the team composition?

We work with three individuals from Clicks and Clients, including a VP. 

How did you come to work with Clicks and Clients?

They were already working with my company before I started, so I don’t know the answer to that question. 

How much have you invested with them?

We’ve invested around $250,000. 

What is the status of this engagement?

We started working together in September 2022, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They deliver good and consistent results; their work accounts for a reasonably large amount of revenue when they run campaigns. Clicks and Clients is always driving their cost per lead down, but we don’t have any firm numbers because they run many campaigns for us. They provide excellent work overall. 

How did Clicks and Clients perform from a project management standpoint?

Clicks and Clients delivers on time and within budget. We primarily communicate via email and Google Meet. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

We’d like to shout out Jillian (VP); she is highly responsive and has helped us through all the issues we’ve encountered. She works extremely hard, and we really appreciate her. 

What did you find most impressive about them?

We feel like they work hard for us, and we’ve been impressed with their dedication to continuous improvement. We also appreciate their overall professionalism and responsiveness. Clicks and Clients is always willing to help us solve issues and goes above and beyond to give solutions. 

Are there any areas they could improve?

Anyone in the advertising space could perform better and develop new strategies. However, that isn’t a criticism of Clicks and Clients. 

Do you have any advice for potential customers?

Operate in a standard professional manner. Keep an open line of communication, and they’ll be responsive. 

BACKGROUND

Please describe your company and position.

I am the Design Director of TruScore

Describe what your company does in a single sentence.

TruScore is an assessment company with over 5 decades of experience in 360 degree feedback, assessment customization, and assessment hosting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Clicks and Clients to accomplish?

• Increase the quality of paid media leads
• Increase paid media leads

SOLUTION

How did you find Clicks and Clients?

Referral

Why did you select Clicks and Clients over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Clicks and Clients was tasked with managing our paid media accounts which consisted of AdWords and LinkedIn. The primary goals were to increase the number of leads while staying within an allotted budget. And, to improve the quality of the leads based on buyer personas determined by the history of those that are more likely to convert to customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The ultimate gauge of our success lies in the consistent flow of high-quality leads each month. Before partnering with Clicks and Clients, our lead count was nearly negligible, despite receiving some leads. The problem was that our paid media efforts failed to effectively target the right audience due to issues with ad language and keywords.

Collaborating with Clicks and Clients enabled us to refine our approach and hone in on potential customers who are more inclined to convert. As a result, we are now witnessing a significant influx of valuable leads, directly influencing our sales performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

While I can't speak on behalf of other clients, I can attest to our proactive approach in generating ideas, expressing concerns, and seeking clarification. The Clicks and Clients team has consistently displayed responsiveness and diligence in addressing all our inquiries.

Through regular meetings, they diligently review performance metrics and strategize the next steps. Moreover, they readily make themselves available for calls whenever necessary, showcasing their dedication to providing comprehensive support.

What was your primary form of communication with Clicks and Clients?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The working relationship we have built is down-to-earth and collaborative. Unlike many vendors who adopt a condescending approach of "we are the professionals, just listen to us," Clicks and Clients truly embodies a partnership mindset. They welcome collaboration, making you feel like part of the same team, all aligned towards achieving shared objectives. It's a refreshing and supportive dynamic that fosters mutual understanding and success.

Are there any areas for improvement or something Clicks and Clients could have done differently?

I cannot identify any area for improvement or suggest anything they could have done differently.

BACKGROUND

Please describe your company and position.

I am the CMO of FortuneBuilders

Describe what your company does in a single sentence.

FortuneBuilders helps you take the guesswork out of investing in real estate with our systems, education, support and resources.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Clicks and Clients to accomplish?

• ROAS

SOLUTION

How did you find Clicks and Clients?

Word off Mouth

Why did you select Clicks and Clients over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Clicks and Clients were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Clicks and Clients have developed a comprehensive social media strategy for our brand, optimizing our Facebook ads to target specific audiences based on demographics, interests, and online behavior. Click and Clients have shown excellent skills in creating compelling visual content and engaging ad copy, ensuring that our ads are optimized for both mobile and desktop platforms. 

They've conducted several A/B tests to optimize our ad strategy, making data-driven decisions to improve our campaign's performance continually. The result of their efforts is a significant improvement in our Click Through Rates, a reduction in Cost Per Click, and an increase in overall Return On Ad Spend.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improvement in our Click Through Rates (CTR)
• a reduction in Cost Per Click
• an increase in overall Return On Ad Spend (ROAS)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In terms of responsiveness to our needs, Click and Clients were exceptional. They demonstrated a genuine understanding and interest in our business and objectives. Click and Clients also ensured that we were consistently updated on progress, providing us with detailed reports and analyses on our ads. Click and Clients ad management was smooth, and efficient, creating a highly effective collaboration between our teams.

What was your primary form of communication with Clicks and Clients?

Virtual Meeting

What did you find most impressive or unique about this company?

Click and Clients' blend of creativity, data-driven results, and great project management, paired with their unwavering commitment to client satisfaction (ROAS), sets them uniquely apart in the industry. They treated our business like their own.

Are there any areas for improvement or something Clicks and Clients could have done differently?

While Click and Clients performed great, additional split testing and a willingness to take more calculated risks could have helped an account with such high budgets.

BACKGROUND

OPPORTUNITY / CHALLENGE

• generate more leads

SOLUTION

RESULTS & FEEDBACK